Question 2 | Accounting homework help

Discussion Question #1:ÿ ÿIt appears as if Anheuser-Busch and MolsonCoors (which now owns the ÿMiller beer brands in the United States), the two largest beer ÿmanufacturers and distributors in the United States, plan on combating ÿthe rise of non-beer competition in the alcohol consumption market ÿthrough aggressive promotional expenditures. Is this a viable option? ÿHow much more beer advertisement, whether through mass media or on-site ÿpromotions, can be effectively utilized to convince consumers to drink ÿbeer? Are there not other options that beer manufacturers can utilize to ÿdeal with the increasing competitive pressures from non-beer alcoholic ÿbeverage manufacturers? Could changes in product offerings, pricing ÿstructures, or distribution play important roles in the beer industries ÿresponse to this increasing competition?
Discussion Question #2:ÿ ÿThe above discussion and question highlights one critical challenge ÿfacing one industry dealing with one environmental variable ÿ(competition). What other environmental challenges can you identify that ÿexist today in the remaining environmental forces? The possibilities ÿare numerous. For example, economically, the United States is becoming a ÿfragmented society. Popular press articles are constantly exploring the ÿwidening gap between the ?haves? and the ?have nots?. How will this ÿimpact the methods in which organizations market products? Are certain ÿindustries more vulnerable to this widening gap?ÿ Are other industries ÿlikely to benefit from it? Popular press articles can also be utilized ÿto identify important environmental trends that would fall under the ÿcategories of political forces, legal and regulatory forces, ÿtechnological forces, and socio-cultural forces.