Product selecton | Marketing homework help

My product is on Adidas  in 3- to 4-page Microsoft Word document with double spacing, 12-point Times  New Roman font, one-inch margins, and sources cited in APA format. must include 2 resources  I have included an example for you to look at and follow
answer the following 
Specifically, the following critical elements must be addressed:

Product/Service Selection

Name and describe an existing or proposed product/service that would be a potential focus of your final marketing plan.
Justify the need for a marketing plan surrounding the existing or proposed product/service named.