Prepare an article for the business magazine that reports on, and critically analyse the objectives, operations and outcomes of a social enterprise or sustainable tourism business or special topic

Subject: Business Ethics and Sustainability Article and Critical Analysis report Alternative iii – note on B-Corporations: B-Corporations are a relatively new form of business that require certification and have objectives centred around balancing the triple bottom line – economic, social & environmental responsibility. Assessment Details Prepare an article for the business magazine that reports on, and critically analyse the objectives, operations and outcomes of a social enterprise or sustainable tourism business or special topic – and include performance data and photos where possible. The magazine (it could be a fashion mag; a travel mag; a hospitality mag; a sustainability mag; a professional mag {like HBR, Fortune, Forbes etc.}; or some other mag) is expecting: great content in a feature which is engaging, and exhibits a clear and crisp writing style. Article quality not quantity is the key – include illustrations. – Word count: 1,300 Words (excluding references) Assessment Instructions Topic “Clean hands, Clean keepCup” KeepCup’s response to COVID-19 – moving forward in the post pandamic world. Keywords 1) KeepCup business https://au.keepcup.com/keepup/what-does-it-mean-bcorp 2) Australia’s B Corporations https://bcorporation.com.au/ 3) Covid19 Instructions 1. Evaluation of the case a. Outline the various pieces of the case study you are focusing on b. Discuss what is working / what is not in this case c. Discuss why these parts of the case are working / not working 2. Proposed solution / Changes a. Provide a specific/realistic solution(s) / changes needed b. Explain why this solution was chosen c. Support this solution with solid evidence such as: – Concepts from class (articles / discussions / lectures) – Outside research – Personal experience (anecdotes) 3. Recommendations / Concluding remarks a. Determine and discuss specific strategies for accomplishing the proposed solution b. If applicable, recommend further action to resolve some of the issues c. What should be done and who should do it? 4. Research Appendix (if have) ** Note plagiarism – the use of others’ words without attribution – is considered a severe offence, and will lead to serious consequences (including subject failure)