prepare a one-page document outlining your marketing objectives.

Step 7: Develop Marketing Objectives
The next component of the marketing plan your team needs to tackle is the strategic analysis report.
As a marketing team, you need to decide on the marketing objectives for your target market before you develop your company’s marketing strategy. Marketing objectives translate the company’s mission and business into long- and short-term goals. Marketing objectives are usually quantitative and include sales (both in units or dollars), market share, and profitability. They may also include qualitative factors such as quality, customer satisfaction, and social responsibility (Kerin & Hartley, 2017). Knowing exactly where you want to go is essential in deciding how to get there. The objectives have to be measurable, specific, and have a set time limit.
Marketing objectives should be challenging but achievable. They are mainly quantitative (with some qualitative ones), and they should be precise and focused.
Using figures from your own market research, please include your projected annual…
growth percentage
market share percentage
sales (in both units and dollars)
average unit price
profitability percentage
customer satisfaction
CSR outcomes
employee satisfaction rate
Be sure to include a time frame. Also, presenting the figures in a table in the end would look professional.
Deliverable: By the end of Week 9 prepare a one-page document outlining your marketing objectives. This will ultimately form part of your strategic analysis report. Submit your document to your team’s study group.
You will continue your work on a strategic analysis report in the next step, where you will begin to examine your market and determine how the company can meet the marketing objectives you identified.
References
Kerin, R. & Hartley, S. (2017). Marketing (13th ed.). New York, NY: McGraw Hill.