Most companies pursue either a low-cost or differentiation strategy. In what ways is day-to-day life different for employees working for firms employing these 2 strategies? As a manager, which type of strategy is more enjoyable to pursue?

Most companies pursue either a low-cost or differentiation strategy. In what ways is day-to-day life different for employees working for firms employing these 2 strategies? As a manager, which type of strategy is more enjoyable to pursue? Easier to pursue? Which strategy is most likely to generate above-market returns?