Identify a company that has used unique and innovative packaging for its products.
Topic: Packaging and Labeling
Your text discusses in Chapter 8 how unique or innovative packaging can benefit consumers and profit producers.
Respond to the following:
Identify a company that has used unique and innovative packaging for its products.
Describe how the packaging achieves the following goals:
Identifies the brand
Conveys descriptive and persuasive information
Facilitate product transportation
Protection
Storage
Aid consumption
Describe the use of color and how color enhances the packaging
You may include a photo of the packaging and discuss how you might improve the packaging for this product.
Journal 7
You will post a minimum of 250 words in the textbox for this journal assignment in response to the bullet item(s) below. The journal is a private communication that is shared only with your instructor for grading purposes.
Instructions: Enter your posting by accessing the assignments tab. Select the unit journal Dropbox, scroll down, and you will see a textbox for your posting.
The Stage-Gate Process
One popular growth strategy used by marketing managers is new product development. While new product development is a popular technique, it is not always successful. Many products released to the market often have a short product life cycle. One popular method to increase the chances of success for a new product is utilizing the stage-gate approach, as discussed in Chapter 18.
Respond to the following, considering a company you work for now or in the past.
Propose an original new product for that organization using the stage-gate process.
Provide specific examples for each of the five steps of the stage-gate process.
Use one scholarly source in addition to the text.
Unit 8 Discussion
Must post first.
Topic: Applying RATER
Many marketing managers identify opportunities by identifying additional revenue streams. One popular technique is through providing services.
Consider the following scenario: ABC company has sold window blinds nationally for the last several years in their retail stores and online. One of customers’ most frequently asked questions is if they can refer a company to install the window blinds. ABC has decided to add this service to its portfolio. They are considering hiring staff as well as outsourcing this service.
Their key concern is managing service quality, as discussed in Chapter 9 of your text. ABC’s company plan is to implement the five determinants of service quality: reliability, assurance, tangibles, empathy, and responsiveness (the acronym is RATER).
How would you implement the five determinants of service quality for this scenario? Provide specific examples for each determinant.
How would you measure service quality?
