How Can Video Storytelling Support Social Responsibility Efforts?
Paper details:
Please read Social Responsibility Case Study: How Can Video Storytelling Support Social Responsibility Efforts? on pages 126-127 of the text and answer the following: Explore some PR videos by searching YouTube with the following terms “sustainability report,” coupled with any of the following: Daimler, H&M, Samsung, P&G, and Lowe’s. You may also simply type “sustainability report videos” in any search engine for results. Note and discuss some specific legitimacy appeals in these videos (or other sustainability reports you find on YouTube). How are competency and concern communicated in language and how are they visually communicated? Be specific in your response. I need an into a body and a conclusion. Please ONLY reference: Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication Janis Teruggi Page, Lawrenhkzce J. Parnell, 2019 Sage link to book http://libgen.rs/book/index.php?md5=874CF327889D02406534A5B62D287754