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read very very carefully. Size: 2-3 page (please 4 page max, including references [minimum 3, and all references must be cited in-text using APA]) Format: Reference style is, APA Rubric: 9-10: Excellent: reflects top effort and quality content of relevance to subject matter, and has references and updates (recent developments in the related field). Purpose: Learning from failure: Lessons to learn when business strategy fails. Required understanding: you need to understand the ‘Balanced scorecard’ model and its importance to guide strategy development and execution (please look at Ch 5 around page 216 and the powerpoint slides 29, 30, 31 that I have uploaded to files. Also view numerous related examples on the web). INSTRUCTIONS STEP 1: Look at SEARS as a company that has experienced a strategy failure (IN CANADA ESPECIALLY). When analyzing SEARS, we can look at it as the company has suffered catastrophically (went out of business), or the damage can be partial (limited to a specific product or service out of its many offerings). INSTRUCTIONS STEP 2: Briefly, explain SEAR’s background and its product/s or service/s. INSTRUCTION STEP 3: Do a case-study analysis using the ‘Balanced scorecard’ model. FURTHER INSTRUCTION FOR STEP 3: Explain the nature of SEAR’s failure in terms of ONE Balanced Scorecard Model dimension (1. Financial, OR 2. Customer, OR 3. Internal processes, OR 4. Learning and growth) [depending on the failure, you may choose MAX two dimensions] INSTRUCTIONS STEP 4: To the best of your knowledge, provide the following strategy details – (Objectives, Measures, Targets, and Initiatives) of the specific SEARS business strategy failure. FURTHER INSTRUCTIONS FOR STEP 4: It is Ok to provide rough estimates of the strategy elements which can be categorized into objectives, measures, targets, and Initiatives). It is Ok to base your estimates of the strategy elements upon your business research and your own justified business analysis when possible. INSTRUCTIONS STEP 5: In your case-study conclusion, provide the lessons learned (INCLUDE 2-3 recommendations) on how a business should avoid such strategic errors, and the importance of using strategy models/tools to guide and monitor successful strategy development and execution. TO CONCLUDE This case-study analysis should be focused on discussing and analyzing a chosen business strategy failure using the context of the ‘Balanced scorecard’ model. We need to be cognizant of how and why a good strategy that is poorly monitored and executed can cause much harm to growth and profits leading sometimes to the company demise.