In this writing assignment you get to be creative and dig deep. Hospitality marketers have frequently questioned whether or not a push or pull strategy works best, under what circumstances it would work best, and using which customer segments to achieve the best results. There appears to be general consensus in the industry that no single strategy will work exclusively, and as firms emerge from this pandemic, it is likely that business will not be as usual. As a sales representative you will have to implement one or both of these strategies in order to attract potential clients. And that is where you come in— What advice would you give TODAY? To whom? What is the balance, if any, between the two (push and pull strategies)? As a soon-to-be recent graduate—what do you recommend? What specifically would you do if you were in the position of a sales representative? Use your own examples and thoughts.

The length requirement for this assignment is 2 – 2.5 pages, double spaced, 12 pt font, times new roman font.

Below is a standard basic definition followed by 2 articles to get you thinking. You are not expected to reference them or use them in any other way than to stimulate your thinking.

Definition from google: Push vs Pull Strategy

A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase. A pull strategy involves motivating customers to seek out your brand in an active process

https://smallbusiness.chron.com/examples-push-pull-marketing-20728.html

https://www.chinatravelnews.com/article/85261