explore the written word in a business context, including the important but contrastingly asynchronous elements that written communication shares with oral communication.

INTRODUCTION

In this unit, you will explore the written word in a business context, including the important but contrastingly asynchronous elements that written communication shares with oral communication. Successful writing develops from such good habits as reading, targeted writing practice and critical thinking and is characterized by the use of rhetorical and cognitive strategies. Accordingly, you will learn to apply appropriate styles and ethical principles in various business writing contexts while recognizing the kinds of barriers that can challenge your communication objectives and outcomes.

READING ASSIGNMENT

McLean, S. (2010). Business Communication for Success. The Saylor Foundation. Licensed under a Creative Commons Attribution- Non-Commercial-Share Alike 3.0 License without attribution as requested by the work’s original creator or licensee.

  • Chapter 4

Supplemental Readings (these readings are not required but are beneficial for an expanded knowledge base within this unit)

1) Visit AllYouCanRead.com for a list of the top ten business magazines. http://www.allyoucanread.com/top-10-business-magazines

2) Appearance counts. Read an article by communications expert Fran Lebo on enhancing the nonverbal aspects of your document. http://ezinearticles.com/?The-Second-Law-of-Business-Writing—Appearance-Counts&id=3039288

Video Resources

CrashCourse. (2019, March 27). The secret to business writing: Crash course business – Soft skills #3 [Video]. YouTube.

 

Written Assignment

Choose 5 out of the 9 cognate strategies found in Chapter 4 that are used in business writing. Describe, these strategies in your own words, and in one well-formed paragraph each, describe how these strategies have been implemented in your own writing in the past. When coming up with examples, try to include pieces of writing that were created at work or in another business-related setting.

Prepare a two page (double-spaced) essay on this topic. Cite references to material that you use in preparing the essay, according to APA conventions.

Requirements: I’d appreciate a comprehensive response from the sources provided.