examine the effect/impact on consumer purchase decisions on business ethics

Topic

 

Research Proposal – Content

 

  • Introduction – Background to study
  • Research Problem/Problem statement – What is the problem?
  • Research Rationale/Motivation/Significance/Need for study – Why are you studying this topic/embarking on this research?
  • Research Focus/Context/Perspective – scope of study (boundaries/limit/size)
  • Literature Review (Preliminary) – review existing (up-to-date and relevant) literature relating to the chosen topic
    • May explain the need to develop conceptual framework, if applicable
  • Research Aim and Objectives
  • Research Questions – What, why, how, etc (if applicable)
  • Research Methodology – Data collection methods and strategy: How are you going to collect your data, what techniques to use and which method(s); your respondents – how many (volume), how do you choose, where will the research be conducted, etc?
    • Research philosophy/paradigm – research approach – research methods – research strategy – data collection strategy plus sampling methods – data analysis)
  • Data analysis – Data analysis strategy: How are you going to analyse your data?
  • Ethical Considerations – Privacy, confidentiality, approval/consent
  • Expected Outcome – results/findings to make recommendation/develop conceptual framework
  • Project Plan/Milestone – Graph/table (Gantt Chart)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Examples:

Aim and Objectives:

Aim: To examine the effect/impact on consumer purchase decisions on business ethics

Objectives: (Follow the following trend – Just my suggestion:

  • To review existing literature on ……….. (literature review)
  • Based on research gap(s) identified to carry out research survey (using questionnaire/interviews/focus group, etc) in order to carry out research purpose – investigate factors influencing on students’ willingness to pay z premium for luxury goods, etc (research methodology)
  • To analyse and synthesis data using statistical / traditional analytical tools such as SPSS/AMOS/Regression Analysis/nVivo (Data Analysis)
  • From data analysis and discussions, to make recommendations for encouraging students’ willingness to pay a premium price for luxury goods (Reflection and recommendations/conclusions)

 

Data Analysis: – Dta collection and analysis strategic

You need to explain the strategies for collecting data, how you would select your responds (randomly or through planned/structured) and how are you going to complete the questionnaire – through named representative or face to face/online. How many questionnairs and the distribution of the questionnaires – is it via depts./services or randomly?

What analytical tool are you planning to use to illustrat and present your data – SPSS/AMOS/nVivo/Bar/Pie chart/Exel?

 

Expected Outcome:

What are your expectations? That the data analyses through research survey would be used to make informed decisions/recommendations to practitioners to adopt in order to encourage customers’ attitude / intention in terms of consumer purchase of kuxury and other goods, etc.