ECOM 322 Project Management Paper

Write a report discussing the following points:1.Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2023). For each campaign:§Give the reasons behind their success?§What is the added value of this marketing campaign for the company/organization?2.Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:§Why did the social media marketing campaign fail?§And what can we learn from them?Notes:§For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.§Examples can be a profit or non-profit organization.Presentation:§Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?