Do you believe Americans concern for the environment is a stronger value then their materialism? Yes or No and Why?

It is for my consumer behavior class. The essay should be written in standard form (12 times new roman, double spaced, 1 inch margins). I attached some notes provided by my professor. The essay should incorporate some of the terms from the notes. The essay question is: Do you believe American’s concern for the environment is a stronger value then their materialism? Yes or No and Why?