Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.

Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.

Write a four to six (4-6) page paper in which you:

Prepare an overview of the product, its brand category, and the niche that it is intended to fill.

Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.

Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.

Outline a sample advertisement in which you illustrate both the campaign theme and brand image.

Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

The specific course learning outcomes associated with this assignment are:

Examine common buyer behaviors and how they influence marketing programs.

Appraise how promotion opportunities are analyzed.

Analyze the advertising tools available to determine which ones to use for a specific situation.

Use technology and information resources to research issues in marketing communications.

Write clearly and concisely about marketing communications using proper writing mechanics.