Describe the pharmaceutical market.     What countries are the largest consumers both in capita and total spending?     What role has globalization taken in the pharmaceutical market?

Introduction
 
Describe the pharmacy industry and products and introduce your paper.
 
Market size and major players
 
    Describe the pharmaceutical market.
    What countries are the largest consumers both in capita and total spending?
    What role has globalization taken in the pharmaceutical market?
 
Research and development
 
    What role does research and development play in the pharmaceutical industry?
    Who pays for research and development costs?
    What is more important to a pharmaceutical company – research and development or sales and marketing?
 
Regulation
 
What is the process for getting a new drug approved?
 
Conclusion
 
What conclusions can be drawn from your literature review of the pharmacy industry?