Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. 

Ready for Future Customers?PROMPT:  Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha?  Is your client ready to do so?

  1. Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0.
  2. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics.  Chapter 2 Generation Gap in Marketing 5.0
  3. What are some changes would you recommend to reflect Gen Z and Alpha?