Critically evaluate the process of new product development.

 

Product Development and Branding – 2020/21

 

Coursework Brief

 

Learning outcomes covered:

Learning Outcome 1 – Critically evaluate the process of new product development.

 

Brief: Choose a company within the Agri-foods or rural business sector and produce a report discussing an idea for a new product development (NPD). While your idea should be based around something that the company is not currently doing, the NPD should fit with the company’s existing strategy, objectives and products.

 

Your report should cover the following areas:

 

• Explanation of the NPD process

 

• Evaluation of the NPD process in relation to your chosen company and NPD

 

• Justify the NPD’s ‘fit’ with the strategy and objectives of the company

 

• Explain how the NPD will contribute to the company’s success

 

• Outline the key factors to be considered when launching the NPD to the market

 

 

Your report should be 2,500 words excluding tables, diagrams, appendix and presented in a professional format with references and an appendix (if appropriate).