choose one organisation that has expanded into two different countries and analyse the issues faced and the response to the different cultural contexts. Whilst answering please compare and contrast the cultures of the two countries of your choice.

Description

please choose one organisation that has expanded into two different countries and analyse the issues faced and the response to the different cultural contexts. Whilst answering please compare and contrast the cultures of the two countries of your choice. Additional Guidance The organisation must have targeted both markets Use an introductory definition of ‘culture’ to guide your work, in relation to the key areas you will analyse When analysing the different cultures, ensure you include the organisation own cultural context, as without this the issues faced will be ambiguous When developing the issues faced, ensure you relate these to specific cultural differences Ensure you apply the frameworks, and not just describe them Be specific in your recommendations, and ensure that they are based on your analysis