The paper should be 10-12 pages l(excluding the cover page, table of contents, and references), type-written, and double-spaced. This is an individual (and not a group) research project. You need to search the company reports, trade Journals, academic publications, books, and other published materials and review the assigned cases for this course. You must use at least ten references. Follow the American Psychological Association (APA) writing style (manual) for citing the references. Remember that the authors name, the publication’s title, the publication date, and the publication name are all required.
You are to provide a research report based on the following companies: Costco
o Cover page
o Table of contents.
o Executive summary.
o The company. This section discusses the companys history, the nature of its business (i.e., the kind of goods or services offered), and its delivery method to customers,The companys target customers and target market. Provide data about market size in terms of customers. Strategic assets of the company.
What impresses you about the companies? Does your company have a winning strategy? What grade would you give Company management for the job done in crafting the companys strategy?
What are the key policies, procedures, operating practices, and core values underlying the companys efforts to implement and execute its strategy low cost, best value, or differentiation)?
What is the companys strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fits the competitive approach that your company is taking? What type of competitive advantage is your company trying to achieve? What does a SWOT analysis of your company reveal about the overall attractiveness of its situation in mid-2022?
o Industry Analysis. How strong are the competitive forces in the rapidly evolving global market for your company? Do a five-forces analysis to support your answer. What forces are driving change in this market for streamed entertainment? Are the combined impacts of these driving forces likely favorable or unfavorable regarding their effects on competitive intensity and future industry profitability?
What weaknesses or problems do you see at your company as of mid-2022? What strategic issues and problems do management and executives need to address as of mid-2022?
o Financial Analysis. Analyze the companys financial information for at least the past three years with tables and graphs showing, for example, profit/loss statements and balance sheets.
o Company creativity: How creative is the companys business model (e.g., the introduction of new or improved goods/services, the companys approach to becoming profitable in the future based on cost and revenue or other factors. Explain in detail.
What are the key elements of your companys culture? Is your company a strong culture company? Explain why/why not? What problems will the CEO have in maintaining this culture?
o Competitors. Discuss at least two major competitors of the company you have selected. The discussion should focus on products, target markets, company size regarding assets/employees, and other relevant factors. What does your strategic group map of this industry look like? How attractively is the company positioned on the map? Why? How does the companys competitive strength compare against that of 23 streaming rivals you deem most likely to challenge the companys current leadership position as of mid-2022? Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer. Based on your assessment and calculations, does the company have a net competitive advantage over some/all of these rivals?
o Company prospects: What is, in your judgment, the prospect of the company? Explain in detail. If the company becomes a public enterprise (if its not already so), would you like to buy its stocks? Explain in detail. What key factors will determine a
streaming companys success in this industry in the next 35 years?
o Vision, mission, goals, objectives. Based on your research, develop a vision statement for the company, a mission statement, two goals, and two objectives for each goal.
o Strategy statement: Write your strategy statement for the company.
o Recommendation. List your recommendations to the company in such strategic areas as diversification, integration, etc.
What recommendations would you make to leadership as the company heads toward the end of 2022?
Explain in detail. What 23 top priority issues do management need to address? What recommendations would you make to the CEO? At a minimum, your recommendations should cover what to do about each of the top priority issues identified earlier.