Take two new emerging tactics (disciplines) of digital marketing (being data-driven / being predictive / being contextual / being augmented/being agile). How could they be applied to your chosen brand/SDG?

This module allows you to explore few new digital technology trends that businesses and organisations need to put into practice to enhance their market competitiveness by creating short- and long-term growth opportunities in the marketplace. As a marketer in a digital world, it is important to stay up to date with contemporary trends and developments, taking an active interest in potential future advancements. So based on the learnings of this course, choose an emerging technology for your blog and a brand or one of United Nation’s 17 Sustainable Development Goals (SDGs) for your report which you are keen to explore in more detail and complete the following two tasks.

Identify an emerging technology used in marketing (such as AI, NLP, Sensor Tech, Robotics, IoT, blockchain, Chat GPT) which interests you, and write a 500-word personal reflection on your chosen area, using the context of your chosen brand or one of the areas of UN’s 17 SDGs. You will need to include a summary of the chosen technology, your own personal reflections on it, and how it could be applied within the sector/SDGs for marketing.

▪ Take two new emerging tactics (disciplines) of digital marketing (being data-driven / being predictive / being contextual / being augmented/being agile). How could they be applied to your chosen brand/SDG?
▪ First, explain why you have chosen these two disciplines for your brand/SDG.
▪ Analyse the current situation for the brand. The brand/SDG is currently using which tactic(s)? Map out your idea
visually and support it with existing research.
▪ Explore how your chosen two disciplines can support the marketing efforts of the brand/SDG differently than currently
employed by the brand/SDG.
▪ In the light of what you have learned in the course, what would you suggest to your brand/SDG for their next
marketing tactics? Which technologies would you recommend them? How? Why?
The report should be written in a distinctive style to the blog post, highlighting current research in the area, using critical analysis to discuss your ideas, including references you have used. Also use visuals to support your suggestions. Think creatively and apply your learning to the brand/SDG you have chosen.

Essential Reading List

Kotler, P., Karta Jaya, H and Setiawan, I. (2021). Marketing 5.0: Technology for humanity. New York: Wiley.

O’Neill, M. (2023). Future hackers: The indispensable guide for curious minds. Flint.
Schwab, K. (2016). The fourth industrial revolution. Geneva: Penguin Books.
Chaffey, D. and Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice. Harlow: Pearson. Juska, J. (2021). Integrated marketing communication: Advertising and promotion in a digital world. New York: Routledge. Kingsnorth, S. (2019). Digital marketing strategy: An integrated approach to online marketing. London: Kogan Page.
Smith, P. R. and Zook, Z. (2019). Marketing communications: Integrating online and offline, customer engagement and digital technologies. London: Kogan Page.
Fill, C. and Turnbull, S. (2019). Marketing communications: Touchpoints, sharing and disruption. Harlow: Pearson.
Kalantzis-Cope, P. and Gherao-Martin, K. (2011). Emerging digital spaces in contemporary society: Properties of technology. New York: Palgrave Macmillan.

Case Study: Roslyn, a six-year-old, is attending public school for the first time. Her parents brought her to the clinic and stated, “she appears to have pain in her legs and won’t participate in playtime.” The parents noticed recently Roslyn appears pale and acts weak. Roslyn is diagnosed with sickle cell anemia. After her parents and siblings undergo genetic testing, it is found that Roslyn is the only family member with the disease. What are the priority nursing interventions for Roslyn? What anticipatory guidance should the nurse provide Roslyn and her family regarding the diagnosis of sickle cell anemia and her attending school? How can the nurse support the child and family?

 
ase Study: Roslyn, a six-year-old, is attending public school for the first time. Her parents brought her to the clinic and stated, “she appears to have pain in her legs and won’t participate in playtime.” The parents noticed recently Roslyn appears pale and acts weak. Roslyn is diagnosed with sickle cell anemia. After her parents and siblings undergo genetic testing, it is found that Roslyn is the only family member with the disease.

What are the priority nursing interventions for Roslyn?
What anticipatory guidance should the nurse provide Roslyn and her family regarding the diagnosis of sickle cell anemia and her attending school?
How can the nurse support the child and family?
What discharge instructions should the nurse provide to Roslyn and her parents?
What, if any, activity restrictions will Roslyn have after discharge?

 1. Create a TV ad, radio ad, or poster idea to discourage drug use. You can focus on a general message or focus on one substance like alcohol, vaping, opioids, etc.  Then Explain how you could use this media form for prevention. 

 1. Create a TV ad, radio ad, or poster idea to discourage drug use. You can focus on a general message or focus on one substance like alcohol, vaping, opioids, etc.  Then Explain how you could use this media form for prevention. 
2. Do you rely on caffeine to start your day? Do you rely on caffeine later in the day to “get through” your day? If no, how do you start your day or create energy? 
3. Do you think caffeine is a gateway drug?  Why or Why not?
4.  What drug do you think (alcohol, tobacco, caffeine, or marijuana) leads to exploring other drugs the most? Why?
5. Is there a drug you think should be a considered a “gateway drug”, aside from the already known ones?  What and why?

Create a TV ad, radio ad, or poster idea to discourage drug use. You can focus on a general message or focus on one substance like alcohol, vaping, opioids, etc.  Then Explain how you could use this media form for prevention.  2. Do you rely on caffeine to start your day? Do you rely on caffeine later in the day to “get through” your day? If no, how do you start your day or create energy?  3. Do you think caffeine is a gateway drug?  Why or Why not?

Please do the following in completing the final draft of your essay:
1. Revise your expository essay using the feedback received from your instructor on your outline and first draft.
2. Review the media piece 
The Writing Process to help you refine and finalize your essay.

3. Review the rubric for this assignment to ensure you have completed all necessary components of your essay.
4. Your final draft should be at least 750-1,000 words.
5. Complete the following before submitting your final essay:
· Read your paper aloud (to yourself or someone else) to “hear” issues with your grammar and sentence structure.
· Polish the issues found by smoothing out your language.
· Run spellcheck and grammar check (as a backup) 
before submitting the final draft. Make any necessary changes to address spelling or grammar issues.

· Properly cite your sources both in-text and in the References section at the end of your paper. 

(The Reference Page is the last page of your paper and should ONLY contain references. If you cited the work in the paper; the reference needs to be included. If you did not use the reference in your paper, then do not include the reference.)

· Make sure that the final draft 
does not contain any of the instructors embedded feedback from your first draft. These comments should have been corrected and the comment should be deleted. Please contact your instructor if you have questions.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

Review the Final Draft Rubric to help you make sure all elements is present in your essay; this is NOT the same rubric that was used in the First Draft. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

Submit the completed Final Draft to LopesWrite and review your report BEFORE submitting to your instructor. Make sure your LopesWrite score and essay are ready to be submitted BEFORE you select the “Final Submit” option.

General Education Program Information

This assignment assesses the following general education competency:

Effective Communication

GED2C1: Construct logical, cohesive, and persuasive arguments.

Explain the capital budgeting process and describe the available methods of evaluating alternative investments. Explain in your own words what is meant by the time value of money and why some of the methods consider it and others do not. Give an example of a method that considers it and one that does not.

Explain the capital budgeting process and describe the available methods of evaluating alternative investments. Explain in your own words what is meant by the time value of money and why some of the methods consider it and others do not. Give an example of a method that considers it and one that does not.

Is Turings test the right way to approach the idea of intelligence? In other words, if you have a conversation with a computer and you believe that you are talking with a human, would that computer be intelligent? Why or why not?

Is Turing’s test the right way to approach the idea of intelligence? In other words, if you have a conversation with a computer and you believe that you are talking with a human, would that computer be intelligent? Why or why not?

I do not believe that Turing’s test is the right way to approach the idea of intelligence. While I would agree that certain computer systems can do extraordinary things, I do not think it should be considered intelligence. This is because as far as my knowledge on computers goes, they are only able to do as much as we code them to do. Meaning, computers are nothing without human interference. If I were to have a conversation with “someone” online and it turned out to be a computer, I would think the computer possessed less “intelligence” than that of a real person I could have a conversation with. This is because I think a crucial part of intelligence is the human factor. When I have conversations with coworkers, for example, they are hearing my words for the first time and actively dig from their own personal memories and experiences to formulate a unique response to what I am saying. So while I think computers are highly advanced systems that can perform certain “roles” very well, I do not think they are the way we should really measure intelligence. 

How are human thinking and machine computing similar in function of memory? How are they different?

I think human thinking and machine computing are similar in function of memory, because both systems work to pull data/memories that would be relevant to the question or topic at hand. These systems operate very differently at the same time, because while I use personal experiences as a base for my own intelligence, computers use whatever data is given to them. Another major difference is that I will recall past experiences with a certain bias or subjective way of thinking. This is because my memory may take into account body language, tone, and other underlying factors that only I would know. A computer cannot take into account these factors, so it will often have a pretty objective, blunt response to whatever data it is trying to receive. 

Do you think it’s possible for computers to ever think or be as intelligent as humans? Why or why not?

I don’t think it is possible for computers to ever be as intelligent as humans, because computers will never be able to feel genuine human emotion. It is a very unique experience that cannot be transferred into a technological system or any form of artificial intelligence. Emotion serves as motivation for most of our perspectives/opinions, and I think it would be impossible to assume that computers would ever be able to account for that factor. Artificial intelligence may be able to act as such through pre-written dialogues, but these systems will never be able to form their own opinions. Therefore, they will never be as intelligent as humans. 

How do either of the concepts of human intelligence or artificial intelligence apply to any of the following programmatic course themes:

I think the topic of human intelligence really applies to emotional intelligence. This is because we often draw upon our own empathy and other emotional skills we’ve learned in order to tackle certain issues during our day to day lives. I think that in order to have human intelligence, we must first have a strong sense of emotional intelligence.
Remember to respond to two peers while being respectful of and sensitive to their viewpoints. Consider advancing the discussion in the following ways:

Post an article, video, or visual to reinforce a peer’s idea or challenge them to see their point from a different perspective.
Engage in conversation with your peers around the topic of intelligence. Consider asking a question or sharing your own personal experience.

Illustrate the processes of detecting rogue devices, detecting malicious connections, and viewing network topologies to identify network weakness. Explain how to interpret the output of network scans to identify weaknesses.

 Revise and submit your finalized training manual. Make sure to incorporate all of the feedback you have received throughout the course, and add your executive overview to your submission. You will also create an overview of recommended tools in section seven of the training manual. 
 
Overview
You work for Strategic Security Consulting Group (SSCG). Recently, one of your clients located in Los Angeles, North Star Software Developers (NSSD), called with a big problem. NSSD’s strategic security goals include protecting the software development process and code as well as sensitive client information from internal and external breaches. Some of its network servers were compromised, resulting in the possible loss of personal information and credit card numbers of purchasers of the company’s software products. It is not presently known whether this attack came from inside or outside of the company. NSSD is currently dealing with this problem as best as it can, but it needs your company to help prevent this from happening again in the future.
You have been assigned to create a training manual for NSSD’s IT personnel in which you test, describe, and recommend a variety of network security tools that, when used properly, will mitigate both the risk of future breaches and the effects of a breach when it takes place.
Given the above scenario, you will also create an executive overview that describes the appropriate areas of concern from your research in this course. This should be written in language that can be understood by a nontechnical audience of company management and stakeholders.
In this assignment, you will demonstrate your mastery of the following course outcomes:

Interpret results of network and vulnerability scans for identifying security vulnerabilities
Implement appropriate methods that protect against and address network threats and vulnerabilities using appropriate risk mitigation techniques
Categorize the severity of security incidents using industry best practices for determining the appropriate immediate response
Recommend timely countermeasures that minimize the consequences of current security incidents
Communicate response and mitigation strategies that align with an organization’s strategic goals

Prompt
Specifically, the following critical elements must be addressed:
Network Assessment and Defense Training Manual:

Executive Overview

Create a brief description of the purpose of the manual that is in consumable terms for the stakeholders. Be sure you address the company’s strategic security goals and the value of the policy changes or updates.
Assess the role of network defense methods and strategies for securing the network. Support your findings with research and experience from the lab exercises.
Evaluate the role of mitigation methods and strategies in reducing security risk. Support your findings with research and experience from the lab exercises.
Summarize the role of incident response methods and strategies in minimizing the impact of breaches. Support your findings with research and experience from the lab exercises.

Training ManualFor each section of the training manual, develop guidelines for employees to select and employ specific software, tools, and methods to address the elements of the section topic. Your guidelines serve as recommendations of specific tools and criteria for determining when to use these tools. Each section should include relevant screenshots to support the instructions.

Traffic Analysis: Based on the labs used for traffic analysis, address the tools, methods, and techniques related to traffic analysis. Be sure to provide screenshots for the output elements that support the following areas:

Create guide materials for identifying vulnerabilities and potential threats through interpreting output from packet capturing tools.
Recommend the alert response procedures required for traffic anomalies identified through monitoring network traffic and examining logs.

Firewalls: Based on the labs associated with firewalls, address the tools, methods, and techniques related to perimeter defense using firewalls. Be sure to provide screenshots for the output elements that support the following areas:

Illustrate the process of rule creation and firewall configuration.
Outline the steps for segmenting networks. Be sure to describe the benefits of the segmenting strategies.
Explain the process and criteria for blocking, allowing, and filtering traffic.
Create guidelines for the implementation of methods for detecting attacks.

Intrusion Detection: Describe the configuration of intrusion detection systems, specifically addressing the following:

Whitelisting and blacklisting
IDS placement
Summarize the key aspects of monitoring, logging (auditing), and alerting using intrusion detection systems

Vulnerability Assessment

Illustrate the proper implementation of port scanning, device scanning, and penetration testing and detection for conducting vulnerability assessments.
Explain how to interpret the output of a vulnerability scan to identify weaknesses.

Network Assessment

Illustrate the processes of detecting rogue devices, detecting malicious connections, and viewing network topologies to identify network weakness.
Explain how to interpret the output of network scans to identify weaknesses.

Auditing and Log Collection

Recommend appropriate company-approved tools that minimize the consequences of incident events, and include appropriate rationale and justification.

Tools Overview: Provide a brief summary of the key company-approved tools, represented by those used in the lab exercises. In your summary, identify the importance of and rationale for selecting these tools.

What to Submit
Make sure to incorporate all of the feedback you have received throughout the course, along with adding your executive overview to your submission. For this assignment, you must follow these formatting guidelines: 12-point Times New Roman font, and APA references and citations.

How can project risk management help improve project performance? What do you think are the most important factors to keep in mind and manage when managing risk? Some examples might be communication, schedule management, stakeholder management, etc. What will you be focusing on to manage the risks that you identify in your project?

 Assignment1：
Discussion Questions
Read pages 96 -103 of your textbook (Meredith et al., 2021), and discuss the following questions: How can project risk management help improve project performance? What do you think are the most important factors to keep in mind and manage when managing risk? Some examples might be communication, schedule management, stakeholder management, etc. What will you be focusing on to manage the risks that you identify in your project?
Reminder: A high quality post is one that explicitly links your personal opinion or experience with the course materials or other relevant outside sources using proper APA format. Both in-text citations and a reference list are required for this discussion. You may earn up to 5 points for this discussion; and you may find the following resources helpful:
Web Links https://apastyle.apa.org/instructional-aids (Links to an external site.)Links to an external site. https://www.wyzant.com/highered/student/sso/northeastern-university/tutoring-request (Links to an external site.)Links to an external site. https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html (Links to an external site.)Links to an external site. http://www.cps.neu.edu/student-resources/tutoring-services.php  (Links to an external site.)Links to an external site.https://prowritingaid.com/  (Links to an external site.)Links to an external site.http://owl.excelsior.edu/grammar_essentials/  (Links to an external site.)Links to an external site.http://library.northeastern.edu/Links to an external site.

Assignment2 ：

 
Week 3 – Personal Assessment of Skills (12 points)
4949 unread replies.4949 replies.
Complete the Complete Project Manager Assessment Survey Instrument
Actions found in the Reading area.  This is a good way to assess the "talent gap" referred to by Mark Langley in the "Are You Ready?" video last week.
Use the Excel spreadsheet TCPM survey short22.xlsx Download TCPM survey short22.xlsx(or Survey Tables from the Discussion area) to record and post your results.
(NOTE:  It is important to use numerical formatting, not images or text, so the scores may be cut and pasted into a benchmark database).
Post the spider diagram that depicts your skill set (e.g. Excel radar chart). Copy and paste or scan the diagram and insert it in your posting.  Discuss how this assessment may be helpful for determining your readiness to lead and manage technical projects and compare your skills with team mates.  How might it then guide you on a personal development plan?  Cover how assessment and diagramming tools like these can be helpfully deployed on technical projects.

Assignment 3：
 
Week 3 Discussion – Motivating Behaviors (12 points)
4040 unread replies.4040 replies.
Pick a current, previous [or hypothetical] team of five people who have different motivators for success — describe how they are motivated, based on your observations or discussions with the individuals. How did you determine these motivating factors–what clues, statements, or behaviors were evident?
Prepare an announcement to the team, just prior to starting a technical project.  Describe your approach to meeting each person’s needs, as well as motivate the group as a whole.  Include relevant examples from personal experiences.   Include a communications plan, such as in a spreadsheet, that lists individuals, their traits, and suggested approaches.
It is important to ensure that team members or employees feel they have a good fit between themselves and their job, that they feel comfortable talking to their project manager or supervisor, that communications are clear, and that they are appropriately recognized for their performance or achievements.
To practice effective stakeholder management, what do or would you do to make sure that, regardless of individual job descriptions, the needs of your team members are being honored? Be specific about how you would set clear expectations, taking into account the different needs and personalities of team members.

TCPMsurveyshort22.xlsx

Sheet1

Name:

Score

The Complete Project Manager Evaluation Tool

1
Leadership/Management–interact with others and achieve results

2
Personal–able to motivate and influence others

3
Humor–commitment to creating fun working environments

4
Project management–competent with people and processes to deliver results

5
Environment–creating people friendly operating conditions

6
Organization–structure and culture to support "green" relationships

7
Negotiations–engage with others to reach agreements

8
Politics–effective in using power and influence

9
Conflict management–able to work through disagreements

10
Sales–secure necessary commitments to ideas, plans, or actions

11
Change management–willing to guide alternate approaches

12
Market/customer–knowledgeable about clients, end-users, and market forces

13
Integration–able able to apply complete set of people, organizational, and technical skills

14
Success–project met all objectives and achieved desired outcomes

ERROR:#DIV/0!

Average (items 1-13)

© Englund Project Management Consultancy

Lead / Mgmt
Humor
Personal
Proj Mgt
Environment
Organization
Negotiate
Political
Conflict
Sales
Change
Mkt/Cust
Integrate
Success

My Complete PM Skill Radar Chart
Lead / Mgmt Humor Personal Proj Mgt Environment Organization Negotiate Political Conflict Sales Change Mkt/Cust Integrate Success

My TCPM Skill Scores
Lead / Mgmt Humor Personal Proj Mgt Environment Organization Negotiate Political Conflict Sales Change Mkt/Cust Integrate Success

Identify possible cultural and developmental expectations that might exist for Han, in Han and the Bully What are some techniques for developing students’ skills for respecting other points of view?

Reply to at least two classmate’s posts, applying the RISE Model for Meaningful Feedback
I will also show an example below of how the response needs to be addressed.
Here’s an example of how the response should look. Please don’t copy it. 
The response to the classmate need to be just like this. 
Example Response (Response Needs to be writen just like the response below No copying)
RISE Feedback:
REFLECT: I concur with “Action plans should reflect the type of services that are needed and have an idea of the expected outcome of the services” because it is in line with Hatch and Hartline’s intentional school counseling guidelines in regards to determining students needs.
INQUIRE: Can you further explain what “closing-the-gap action plans” are? 
SUGGEST: I encourage you to revisit Hatch and Hartline’s MTMDSS tier interventions in order to add a citation that would illustrate your example on bullying prevention efforts. 
ELEVATE: What if you re-purposed “For example, after a needs assessment, the school is having problems with bullying” as “Following Trish Hatch’s MTMDSS tier based interventions, if the school is having problems with bullying, after a needs assessment, we could… citation…”  for a more weighted argument?
ReferencesHatch, T., & Hartline, J. (2022). The use of data in school counseling: Hatching results (and so much more) for students, programs and the profession (2nd Ed.). Corwin.
****PLEASE RESPOND IN DEPTH***************************************************
See below for the two classmate discussion post that you will need to respond to
************************************************************************************************************
Response 1 – Alejandra

dentify techniques that guide school counselors in addressing social/emotional needs.

I am a huge advocate for professional development opportunities. I think that we as social-emotional providers can always find something new to learn. In order to best address social/emotional needs in our short-term counseling, we need to learn and practice effective techniques. One approach I would love to learn more about implementing is Dialectical Behavioral Therapy (DBT). I have been a patient of DBT and found it extremely helpful for getting my life back on track when I was experiencing mental health challenges. Comprehensive DBT is time-consuming and takes 6 months to one year, and school counselors are not therapists, but it is possible to incorporate DBT concepts into our short-term practice, including concepts such as mindfulness, radical acceptance, and coping skills such as distraction techniques to tolerate distress.

Identify possible cultural and developmental expectations that might exist for Han, in Han and the Bully. What are some techniques for developing students’ skills for respecting other points of view? Reference the readings and website information provided this week.

One possible cultural expectation for Han might be to suffer in silence. He may feel that he will look weak if he speaks up. Therefore, it is very much a big deal that he spoke up about the mistreatment at school. 
One technique for developing students’ skills for respecting other points of view is bibliocounseling, which we learned about last week. For example: having students read about the experience of an immigrant person in their own words. This may cause students to consider a perspective they had never considered before, and develop empathy and sympathy for the new point of view.

How would the situation be handled differently if Han was 7 years old?

In the case scenario, the counselor used simple language, and I would expect her to do the same if Han was younger. Maybe the counselor could have used a simpler analogy to help Han understand the concept. 
************************************************************************************************
Response 2- Marlene

Identify techniques that guide school counselors in addressing social/emotional needs.

There are many techniques to use such as positive reinforcement for desire behaviors’. Others can be approaches such as, solution focused, strength based, cheerleader. In address in the need it can be as simple as a flyer for a coping group. An Instragram post on school site, parent newsletter or in a lesson. Today when I did the personalities test tied with CCGI to identify possible majors/careers, I tied in how counselors can help with social emotional needs to school being overwhelming and how we are not just here for academics. I had a slide the went over all the duties school counselors do in mental health and the workshops we hold throughout the year.  

Identify possible cultural and developmental expectations that might exist for Han, in Han and the Bully What are some techniques for developing students’ skills for respecting other points of view? Reference the readings and website information provided this week.

Culture norms for Han could be why it is the way he did. The book states that therapist should be aware that some cultures take great emphasis on non verbal communication, thus they are less likely to communicate in therapy (Brems, 2008). Therapist should not take it the wrong way. This can be a sign of respect and the student can show communication in other ways (Brems, 2008). Student might not know this, so lessons on cultural differences and respect would be a great way for students to develop respect for each other. Cultural days as well. 

How would the situation be handled differently if Han was 7 years old?

Educating the student may help. I like to introduce myself, state they are not in trouble, and go over what the counseling dept. is all about when I first meet a kids, because i noticed 9 times out of 10 this is their first visit and have no idea what the counselor does. Also visuals are great for younger students even videos. 

choose two of the Nine Tenets of the Code of Ethics for Nurses and describe how you will personally apply each tenet in the practice setting with your patients. Describe in detail the purpose of the tenet and provide examples of the tenet applied in practice. Explain why it is important to uphold the tenet in maximizing the quality of patient care, and identify how it enhances your own practice as a nurse.

choose two of the Nine Tenets of the Code of Ethics for Nurses and describe how you will personally apply each tenet in the practice setting with your patients. Describe in detail the purpose of the tenet and provide examples of the tenet applied in practice. Explain why it is important to uphold the tenet in maximizing the quality of patient care, and identify how it enhances your own practice as a nurse.
Include a title page and a reference page to cite your text. Adhere to APA formatting throughout, and cite any outside sources you may use.