Explain Principles of Marketing

Personal selling involves an understanding of how to handle objections of potential customers/buyers. Consider a product/service that could be sold through personal selling (through a sales person).

What objection, query or concern could a consumer have relating to that product/service before purchasing?

How could a salesperson overcome that objection or answer the query or concern effectively for the consumer?

Parental Leave in Australia

Question: Reflecting on the Group Case Study you have completed, consider the strengths and weaknesses of current Australian law in its provision of parental leave for workers.

Please structure the response by first mentioning the provisions of parental leave in Australia, followed by a paragraph on the strengths and weaknesses of parental leave in Australia and a Judgement on whether it is effective or ineffective. Please also make links to the case study group task which is also attached.