Attached below

https://apnews.com/article/texas-business-census-2020-science-0d436b250dc07111bff4b4f6cdd6682b

Come up with a good marketing campaign. Create a fictional company and present a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your marketing plan will be effective. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. These ideas should include how you intend to reach their target audience and should be supported by research to show your client that you have looked into their company as well as the market that they intend to sell.

In two paragraphs (each roughly 250 words), please summarize this week’s readings. These should focus on the main points of the article and the material that is most relevant to our course topic. Please use your own words. This should include at least two discussion questions.

Final Project Assignment Instructions

Scenario Background:

A marketing company based out of New York City is doing well and is looking to expand internationally. The CEO and VP of Operations decide to enlist the help of a consulting firm that you work for, to help collect data and analyze market trends.

You work for Mercer Human Resources. The Mercer Human Resource Consulting website lists prices of certain items in selected cities around the world. They also report an overall cost-of-living index for each city compared to the costs of hundreds of items in New York City (NYC). For example, London at 88.33 is 11.67% less expensive than NYC.

More specifically, if you choose to explore the website further you will find a lot of fun and interesting data. You can explore the website more on your own after the course concludes.

https://mobilityexchange.mercer.com/Insights/ cost-of-living-rankings#rankings

Assignment Guidance:

In the Excel document, you will find the 2018 data for 17 cities in the data set Cost of Living. Included are the 2018 cost of living index, cost of a 3-bedroom apartment (per month), price of monthly transportation pass, price of a mid-range bottle of wine, price of a loaf of bread (1 lb.), the price of a gallon of milk and price for a 12 oz. cup of black coffee. All prices are in U.S. dollars.

You use this information to run a Multiple Linear Regression to predict Cost of living, along with calculating various descriptive statistics. This is given in the Excel output (that is, the MLR has already been calculated. Your task is to interpret the data).

Based on this information, in which city should you open a second office in? You must justify your answer. If you want to recommend 2 or 3 different cities and rank them based on the data and your findings, this is fine as well.

Deliverable Requirements:

This should be ¾ to 1 page, no more than 1 single-spaced page in length, using 12-point Times New Roman font. You do not need to do any calculations, but you do need to pick a city to open a second location at and justify your answer based upon the provided results of the Multiple Linear Regression.

The format of this assignment will be an Executive Summary. Think of this assignment as the first page of a much longer report, known as an Executive Summary, that essentially summarizes your findings briefly and at a high level. This needs to be written up neatly and professionally. This would be something you would present at a board meeting in a corporate environment. If you are unsure of an Executive Summary, this resource can help with an overview. What is an Executive Summary?

Things to Consider:

To help you make this decision here are some things to consider:

Based on the MLR output, what variable(s) is/are significant?

From the significant predictors, review the mean, median, min, max, Q1 and Q3 values?

It might be a good idea to compare these values to what the New York value is for that variable. Remember New York is the baseline as that is where headquarters are located.

Based on the descriptive statistics, for the significant predictors, what city has the best potential?

What city or cities fall are below the median?

What city or cities are in the upper 3rd quartile?

1. Write an Essay including a title page

2. Include intro, 3 body paragraphs , conclusion

3. Introduce point than 3 reasons

4. Make sure it is 3 pages max and 2 pages min without title page and reference page.

OPTIONAL

Help to get a better understanding on this topic and if you would like can include examples from these videos in essays

https://youtu.be/IE6CNETNJvk

https://youtu.be/KtU0pah4R8Q

https://youtu.be/WwipmspceOU

https://youtu.be/KfHbsMa_wao

The essay should convincingly demonstrate how you are rethinking ideas of architecture and the city. You need to establish a critical position and clearly articulate the position using architectural and urban discourses and compelling images in this illustrated essay.

no need for introduction and conclusion

PART B: Image and Argument

maps 1 and 2 (re)considered in the process of shaping a city and used to help clarify and articulate your position.

maps 1 shows the psychogeography exploration activity allows individuals to spectate and experience the derive of Bendigo city through online platforms. Instagram as a platform of active image collection gives a good compilation of personal experience, movement, and individual’s perspective on their surrounding environment.

In the book The Critical Order, Choay emphasizes that “in the process of inhabiting the city, the citizens are integrating the structure of a society at a specific moment of time, which every plan corresponds to that structure” (Choay 1969, 7). Bendigo was declared as a city in 1871, not long after the gold discovery on Bendigo creeks. In the last 19th century, the discovery of gold increased the migration population in Bendigo, causing rapid economic growth and raised the need for buildings. This built up a fast formation of city architectural buildings that are widely influenced by the Victorian architecture style and second empire style. By looking at the map, there is Alexandria Fountain, Bendigo Town Hall, the Colonial Bank, and Shamrock Hotel. As a result of the gold rush, the Bendigo government constructed the mine site into a manmade lake, Lake Weeroona (shown in map), which is now the jewel of the city of Bendigo.

The online platforms (Instagram, Facebook, WeChat) are good mediums for collecting old memories, however, the pictures and captions labeled can be biased and easily curated. As a result, there is a higher possibility of inaccurate information being collected through screens. For instance, scrolling through and filtering out hashtags is also not an effective and efficient way of understanding the history and situation happening in Bendigo city. The process behind creating an ideal city without considering the owner of the land, Dja Dja Wurrung. Although this gold rush brought enormous wealth to the city of Bendigo, it can’t erase the negative impacts tagged along, this includes riot community, entry taxes, brutal killings, and segregation.

maps 2 depict the chaotic explosion in urban growth. The urban population was expected to explode in 2030, The city of Bendigo faces many challenges in terms of adapting to the modern era.

As Klingman suggests in Beyond Bilbao – Brandscapes: architecture in the experience economy, that to provide a newer experience for the inhabitants and visitors, a city may undergo a restoration which can result in a successful new urban personality and to contribute towards economic patterns of growth.

The increase in urban growth also resulted in higher demand for housing which may result in stricter urban planning controls being put to regulate the city.

For this discussion please Consider the types of leaders in public service. Then assess whether leaders are born or made; is leadership innate or learned? Compare the differences and similarities between leader and management roles. And finally, justify the Christian calling to political involvement. Apply at least 1 biblical passage to the concept or practice of leadership. Explain why you picked the passage and what it means to you.