Explain the strategy you used to source literature relevant to the assignment. Discuss why an SMS is required and how it can improve safety outcomes.

You have been asked to develop a Safety Management System (SMS) for harbour operations. Design an appropriate SMS and discuss how the government will ensure necessary services and procedures are in place in relation to the provision of safe harbour operations within a port structure.

You will need to:

Explain the strategy you used to source literature relevant to the assignment.
Discuss why an SMS is required and how it can improve safety outcomes.
Have a clear understanding of what is contained within an SMS and how its effectiveness can be monitored.
Describe various arrangements that can be used to ensure government safety expectations are being met.
3,000 words

Explain what, if anything, is Jenbury Financial currently not doing that it needs to be in order to flourish and thrive at their stated aims as a company?

The purpose of Assignment 2 is to develop your understanding of the different marketing communication
mix tools and to apply your knowledge of theory and IMC campaigns in a strategy capacity. This assignment
is designed to apply your understanding of marking communications alongside your critical thinking skills.
You will go beyond simply explaining concepts and analysing existing communications and instead go one
step further by creating something wholly new (i.e. a new marketing campaign). This will provide a strong
application and extension of your knowledge.
To accomplish these goals, you will be creating an IMC campaign creative brief/proposal. This will include
coming up with specific campaign goals and objectives related to the brand’s current marketing problems,
and then developing an IMC campaign that will address those goals. You will be asked to create a mock-up
ad with reference to communication theory and a campaign plan that includes the different marketing mix
tools, channels, and vehicles, as well as media planning. The campaign should keep the brand’s position and
target consumer in mind at all times.
In the real world, you would present your campaign plan to your Marketing Director or Chief Marketing
Officer. This trimester we are working with Jenbury Financial for your assignments. Keep that audience in
mind while you approach the task.
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Specific Requirements
Section 1: Campaign Plan (25 marks)
1. Defining the problem statement. (7 marks)
• Briefly introduce the brand, position, industry.
• Explain what, if anything, is Jenbury Financial currently not doing that it needs to be in order
to flourish and thrive at their stated aims as a company?
o Make any necessary reference to competitors, industry factors and trends, and
technological changes or advancements which may help you define the problem.
o Relate to the brand’s position and existing communication strategies. Highlight any
issues of confusion or positioning as relevant.
• Explain what, if anything, Jenbury Financial must consider when promoting this new course?
• Briefly preview (1 sentence) how your campaign will help address this problem.
2. Indicate and justify a target audience for your campaign. (8 marks)
• Some targeting details will be given you to after Assignment 1, prior to starting work on this
assignment. Instead of starting a new profile, you will be asked to:
o Briefly explain/justify why this target is suitable
o Justify any additions or alterations you make to this profile
o Indicate where/when these consumers are receptive to marketing communications
o Outline their level of awareness when it comes to the brand and to financial services
(Hierarchy of Effects / Week 4 and 5)
3. Outline your campaign objective and more narrow communication goals. (10 marks)
• What is the broad marketing communications objective to this campaign? (week 5)
o Who/What/When format
o Why this objective – it must clearly relate or be justified back to the problem
statement and/or to the target segment.
• Outline the more specific communication goals, for example: (5 marks)
o What do we want our target audience to think at the end of this campaign?
o What do you intend to change? Their perceptions? Attitudes? Etc? In what way?
o What action do we want our audience to take as a result of this campaign?
Section 2: Campaign Creative (30 marks)
4. Advertisement (10 marks)
• Create a mock-up ad for this campaign.
• Create an include an image of a mock-up using any graphical or other software. We will NOT
mark on artistic ability, but instead on the pieces included and described.
If you are uncertain of your artistic abilities, and even if you feel comfortable with your ad,
you are encouraged to describe the image, including its format (e.g., is it a static image? Gif?
Video?) and list or name any people/sources in it.
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• Explain the core point/idea of your ad with or without a means-end chain, answering:
o What is the core message?
o What benefits do you communicate with this ad?
o What is the advertising function? (remind, persuade, add value, etc)
o Which universal value(s) is/are being communicated in your campaign?
• Relate to your answers to Section 1 to justifying why your answers to these questions.
5. Ad effectiveness. (20 marks)
• What are you trying to accomplish with this ad from a persuasion and message strategy
standpoint? Some examples of what you my consider:
o Is it more CPM or more HEM? Why?
o Does it use the ELM? How?
o How does it use emotion? Figurative language? How and why?
o Does it use a source – and if so, how does it fit the TEARS model?
o Does it use humour or another emotion?
• Explain and justify how your ad + any included ad copy (text) effectively communicates the
brand position.
• Explain and justify why or how this ad would appeal to the target market.
• Explain and justify why and how this ad will help accomplish the campaign goal.
o Note: your ad should communicate the benefits, value, and apply the function you
described in at the opening of this section.
Section 3: Campaign Launch (35 marks)
6. Traditional Tools. (8 marks)
• What traditional tools will you use for this campaign, if any?
• Which specific channels and vehicles?
• Why these ones? What are their strengths?
• How will they help you reach your audience and accomplish your objectives?
If you elect not to have any traditional tools, instead write a compelling justification for why this
campaign should only be digital.
7. Digital Tools. (17 marks)
• What digital tools will you use for this campaign (SEO, display, social media)?
• Which specific channels and vehicles (which platforms, influencers or feed display, etc)?
• Why these ones? What are their strengths?
• How will they help you reach your audience and accomplish your objectives?
• How will you find your target market in the digital world?.
o For example, which tracking cookies or social media profile variables might you
apply to determine who sees your messages?
o Consider your digital platforms and tools for the most appropriate way to approach
this (apply critical thinking to make a reasoned and justified judgment).
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8. Media Planning (5 marks)
• Explain your media plan in terms of reach vs. frequency. Which is most important to
accomplish your campaign objectives?
• What type of scheduling might you use? Why?
9. Measuring Success (5 marks)
• What does success look like for your campaign? How will you know it was effective and how
will you demonstrate positive return on investment?
o You may consider your approach on vaguely right/precisely wrong.
o Strong assignments will clearly relate this back to your objectives.
Other Requirements (15 marks)
10. Concluding Summary (5 marks)
• Brief conclusion that returns to the initial problem statement and highlights the main points
of your campaign as the proposed solution.
11. Title Page (compulsory)
• All members of the group must contribute to the assignment. All students in a group are
expected to sign (digitally is fine) the title page of the assignment to confirm that they
contributed to it and are satisfied with the assignment being submitted.
• If a student in your group has contributed zero (i.e., has not been reachable, has not attended
any meetings, done any research, nor any writing or editing) for the assignment, please contact
your Unit Chair.
12. Reference List and Compliance (10 marks)
• Work must be well-written, with no errors in spelling, punctuation, and grammar. An
introductory sentence and concluding sentence are expected.
• Cohesion across sections is important. Submit an integrated assignment.
• Evidence must be used to justify arguments. Documents require embedded citations and a
reference list using Harvard style of referencing. Other support, marketing stimuli, etc. may be
included in line or in an appendix, and properly referenced in-text so each figure, table, and
example is clear.
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Learning Outcomes
This task allows you to demonstrate achievement towards the unit learning outcomes. The ULOs are aligned
with specific graduate learning outcomes – that is, the skills and knowledge graduates are expected to have
upon completion of their studies – and this assessment task is an important tool in determining achievement
of those outcomes. If you do not demonstrate achievement of the unit learning outcomes, you will not be
successful in this unit.
It is good practice to familiarise yourself with the ULOs and GLOs as they provide guidance on the
knowledge, understanding and skills you’re expected to demonstrate upon completion of the unit. In this
way they can be used to guide your study.
Unit Learning Outcomes (ULO) Graduate Learning Outcomes
(GLO)
ULO 1: Apply fundamental integrated marketing communication
theories and frameworks to different contexts.
GLO1 – Discipline knowledge
and capabilities
ULO 2: Critically analyse and reflect on how entities utilise IMC
theories and frameworks to develop and achieve better outcomes.
GLO4 – Critical thinking

Identify and evaluate the impact the economy has on business organisations

Managers and leaders in organisations may be expected to monitor and measure the performance
of an organisation to for fill its aims and objectives. Analysis of business performance, allows
managers to make informed decisions in the best interests of organisational success alongside its
long term strategy. You are required to select and research a commercial organisation, based in
the UK, which is currently in administration.
You are required to identify and research an organisation that has failed. You are to produce a
1,500 word analysis in report format on the micro and macro-economic factors that led to the
failure. Your report should review and reflect your knowledge and theory of economics. It must
include an analysis of the impact of the mirco and macro environmental factors in relation to you
chosen organisation. Your audience are the attendees of a regional CMI workshop.
Completion of this assignment will address the following learning outcomes:
1 Identify and evaluate the impact the economy has on business organisations
2 Appraise and apply economic theory to a range of contemporary business contexts.
3 Analyse the micro and macro-economic forces on contemporary business.

Why is it important for marketing managers to pay attention to internal marketing?

1) Why is it important for marketing managers to pay attention to internal marketing? Refer to
relevant literature and illustrate your answer with examples.
2) What are the main challenges that a company faces in developing new products or services and
how might they be overcome? Refer to relevant literature and illustrate your answer with examples.
RUBRIC
Explains and justifies their theoretical perspective
Demonstrates awareness of, and critiques alternative interpretations
Conclusion consistent with the finding if the analysis
Analyses potential contributions and limitations of the perspective
Identifies relevant practical examples to illustrate points made.
Structure your answers carefully:
•Use a clear essay structure (i.e. introduction, main body of essay and conclusion)
•A clear introduction outlines what the key issue is and explains how you will approach the topic (it
should be short an concise as this is an exam paper)
• The main body of the essay outlines the substance of your answer.
• The conclusion briefly summarises your argument and draws out any other relevant points (again
concise and short)
Provide evidence of recommended reading (and wider/further reading if you wish within or outside of
module materials).
Aim to bring in relevant literature to support your discussion. The line of argument should be clear
and practical real-life examples should be brought in to illustrate points being made.
?Include evidence of your work outside of lectures.
?Aim to ensure that you understand how the reading elaborates, supports or challenges other
theories/perspectives.
Readings (R1,R2…) and lecture notes are uploaded for both question

Explain how the Commander, US Indo-Pacific Command supports at least two national interests contained in the 2021 Interim National Security Strategic Guidance (NSSG).

Answer all three elements of the question below in a single essay (600-850 words):
See attached document (2021 Interim National Security Strategic Guidance (NSSG)); identifies
potential threats, opportunities, and challenges in the global security landscape and national interests.
Questions:
1. Describe and justify which one of these threats, opportunities, or challenges you believe is the most
significant to the Commander, US Indo-Pacific Command? See attached document (Commander’s
2021 Posture Statement_Indo Pacific Command)
2. Explain how the Commander, US Indo-Pacific Command supports at least two national interests
contained in the 2021 Interim National Security Strategic Guidance (NSSG).
3. Describe how a US Indo-Pacific Command security cooperation activity (not included in previous
answers) links to a national interest identified in the 2021 Interim National Security Strategic
Guidance (NSSG).

What characteristics of the case study demonstrate that this is an ill-structured problem?

Ill-Structured Problem
Ill-structured problems (ISPs) have no clear goals or constraints and often involve ethical dilemmas. In fact, ISPs are highly dependent on context as well as the perspective of those who are solving the problem. In approaching an ill-structured problem, educational leaders must attend to alternative points of view and create arguments to justify the proposed solution. The purpose of this case study is to respond to an ill-structured problem with a potential solution.
After reading the case study “Discrimination or Background Knowledge, Part I” found at the end of Chapter 1, respond to the following questions:
• What characteristics of the case study demonstrate that this is an ill-structured problem?
• What ISLLC standards are applicable to this case study and how would you justify your explanation using the text?
• Acknowledging the legal and ethical issues surrounding this case, how would you professionally respond to the following groups to begin to uncover a solution without adding “fuel to the fire”?
o How might you respond to the minority parents who feel their children have been denied access?
o How would you respond to the principals who feel students of color do not have proper study skills?
The Journal
• Must be at least 1.5 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center (Links to an external site.).
• Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
• Must use at least one outside source in addition to the course text.
o The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
• Must document all sources in APA style as outlined in the Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Writing Center.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

Discuss about why you are the perfect candidate. Sell yourself

UCL MSc Global Prosperity Personal Statement Template 2
Course link (must read): https://www.ucl.ac.uk/prospective-students/graduate/taught-degrees/global-prosperity-msc

Paragraph 1 & 2:
– https://seriouslydifferent.org/
– Using the link above, pick and discuss a specific issue that relates to the work that has been done by the faculty (Institute for Global Prosperity). Or it can be some other areas of global challenges affecting global prosperity
– What is your view on that, how did that relate to a personal experience, and why that inspired you to pursue MSc Global Prosperity?
– This paragraph should demonstrate that you have done the research into the research and content taught by the faculty. It should also show your critical thinking skills in evaluating current global issues.

Paragraph 3:
– Discuss about why you are the perfect candidate. Sell yourself
– Undergraduate background: Major: Finance at Rutgers, The State University of New Jersey. (I initially majored in supply chain and marketing science but switched to major in Finance).
– You need to link the academic background to this course.
– Please discuss in details a project done during my undergraduate programme that can relate to this course, mainly demonstrate social study research skill

Paragraph 4:
– Discuss about an internship experience that helped transformed the way I think about prosperity. Relate this to the content available at the course website.

Paragraph 5:
– Discuss about why study at UCL Institute for Global Prosperity
– Pick and research on one particular researcher at UCL, what do you admire about his work (e.g. methodology, contribution).

Identify the four (4) elements of a “project” as provided within the Kloppenborg definition.

Initial Postings: Your initial post should be based upon the assigned reading for the week, so the textbook must be the primary source utilized and listed in your reference section (and properly cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion. This means that they support the material from the textbook. Do not use other sources to substitute for or replace the textbook.

Provide a graduate-level response to each of the following questions:

1) Identify the four (4) elements of a “project” as provided within the Kloppenborg definition. How would you describe/define these four elements? How are projects different from ongoing operations?

2) List and describe four common causes of project failure.

3) Describe and contrast project managers and functional managers.

4) What are the main differences between adaptive (Agile) and predictive (Waterfall) approaches to project management? What is the Hybrid approach?

Research government regulations on a particular area of your choice, such as food, drugs, product safety, fracking, environment, etc.

Research government regulations on a particular area of your choice, such as food, drugs, product safety, fracking, environment, etc. Do you think the government regulations go too far? Do you think the government needs to add more regulations? How are lobbyists involved concerning regulations on food and drug safety, and our environment concerning fracking? Explain your answers.