Detail potential benefits of digital marketing and why it’s a good fit for Costa’s Customs’ brand

Competency

Evaluate the role digital marketing plays in overall marketing strategy.

Scenario Information

Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.

Costa’s Customs’ Company Profile

Instructions

You realize that Costa’s Customs’ current strategy of ignoring digital marketing is a huge disadvantage in today’s business environment and set your sights on convincing management to shift their marketing budget towards digital channels. Your first meeting with the higher ups is coming up, and you feel that this would be the perfect opportunity to give a presentation making the case for a strategy shift to digital marketing channels.

The presentation should contain a detailed notes section for Costa’s Customs’ management, tailor your choices to Costa’s Customs’ needs/situation, and complete the following below:

Detail potential benefits of digital marketing and why it’s a good fit for Costa’s Customs’ brand.
Support your opinion with observations from the company profile.
Two slides minimum.
Select two digital marketing channels that you think best fit the case company and detail their potential impact.
Provide an overview of the strengths and weaknesses of each channel choice.
Support each channel choice with observations from the company profile.
Two slides minimum.
Provide initial thoughts on possible ways to implement content marketing within each of your two chosen channels.
Address how Costa’s Customs could use each channel to implement content marketing.
Highlight how content marketing could be used to connect the two channels to each other.
Two slides minimum.
Select a digital communication model that you think best fits Costa’s Customs’ needs and your channel choices.
Provide an overview of the strengths and weaknesses of this model and explain how it fits with both channel choices.
One slide minimum

Develop a strategy for scope validation and change control for this project. Write a short paper summarizing key points of the strategy.

Managers at Manage Your Health, Inc. (MYH) selected Tony Prince as the project manager for the Recreation and Wellness Intranet Project. The schedule goal is six months, and the budget is $200,000. Tony has previous project management and systems analysis experience within the company, and he is an avid sports enthusiast. Tony was starting to put the project team together. He knew he would have to develop a survey to solicit input from all employees about the new system and make sure it was user-friendly.

Recall that this system would include the following capabilities:

Allow employees to register for company-sponsored recreational programs, such as soccer, softball, bowling, jogging, and walking.

Allow employees to register for company-sponsored classes and programs to help them manage their weight, reduce stress, stop smoking, and manage other health-related issues.

Track data on employee involvement in these recreational and health-management programs.

Offer incentives for people to join the programs and do well in them (e.g., incentives for achieving weight goals, winning sports team competitions, etc.).

Assume that MYH would not need to purchase any additional hardware or software for the project.

Tasks

1. Document your approach for collecting requirements for the project. Include at least five requirements in a requirements traceability matrix.

2. Develop a first version of a project scope statement for the project. Use the template provided on the companion Web site for this text (see link below). Be as specific as possible in describing product characteristics and requirements, as well as all of the project’s deliverables. Be sure to include testing and training as part of the project scope.

3. Develop a work breakdown structure for the project. Break down the work to Level 3 or Level 4, as appropriate. Use the template on the companion Web site and samples in this text as guides. Print the WBS in list form. Be sure the WBS is based on the project charter earlier, the project scope statement created in Task 2, and other relevant information.

4. Use the WBS you developed in Task 3 to begin creating a Gantt chart using your choice of software. Do not enter any durations or dependencies. Print the resulting Gantt chart on one page, and be sure to display the entire Task Name column.

5. Develop a strategy for scope validation and change control for this project. Write a short paper summarizing key points of the strategy.

*********Appendix A: Brief Guide to Microsoft Project Professional 2016 (companion website)

https://www.cengage.com/resource_uploads/downloads/1337101354_609952.pdf

Of the three theoretical perspectives, which one would you prefer to use if you were a sociologist? Why?

Write a 1500-2000 word essay addressing each of the following points/questions. Be sure to thoroughly answer all the questions for each bullet point. There should be three sections, one for each bullet below. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) citations in your essay. Make sure to reference the citations using the APA writing style for the essay. Also, include an introduction and conclusion. The cover page and reference page do not count towards the minimum word amount.

Section One: Of the three theoretical perspectives, which one would you prefer to use if you were a sociologist? Why?
Section Two: Considering the macro- and micro-level approaches in sociology, which one do you think better explains social life? Why?
Section Three: After reviewing the six influential sociologists from the textbook this week – Auguste Comte, Harriet Martineau, Herbert Spencer, Karl Marx, Émile Durkheim, and Max Weber, pick one and discuss their contribution to sociology. Why was their contribution important, and is it still relevant today?

Appraise at least two (2) policies that cover data security (i.e., audits, control data recovery, e-security, data recovery planning, and business continuity planning). Make at least two (2) recommendations for improvements to the elements included in the design of audit trails and data quality monitoring programs within the hospital. Appraise at least two (2) policies that cover data security (i.e., audits, control data recovery, e-security, data recovery planning, and business continuity planning). Make at least two (2) recommendations for improvements to the elements included in the design of audit trails and data quality monitoring programs within the hospital.

HI300-5: Identify current federal initiatives aimed at promoting electronic health information exchange.

GEL-8.03: Apply Critical thinking to formulate a logical solution to a problem.

Information Technology (IT) and the NHIN

Please complete all parts in a Microsoft Word document.

Assignment Requirements

The body of your document should be at least 1,000 words in length.
Quoting should be less than 10% of the entire paper. Paraphrasing is necessary.
You must cite and reference at least four credible sources from the Library.
Please be sure to visit the Academic Success Center for assistance with meeting APA expectations for written Assignments.
Instructions

Imagine that you are the Director of Health Information for a large hospital. As Director, you sit on various institution-wide committees that govern the organization’s policies. In collaboration with interdepartmental committees, you have made recommendations regarding the improvement of policies, procedures, and operations across the institution. The CEO and Board of Directors have approved funding for several initiatives but have asked you to narrow changes to just a few. Therefore, you will develop an action plan for the hospital.

Please follow the instructions below in completion of this Assignment.

Part

Instructions

1 Appraise at least two (2) policies that cover data security (i.e., audits, control data recovery, e-security, data recovery planning, and business continuity planning). Make at least two (2) recommendations for improvements to the elements included in the design of audit trails and data quality monitoring programs within the hospital.

2 Critique the systems capabilities to meet regulatory requirements by judging the technologies that relate to electronic signatures, data correction, and audit logs.

3 Critique at least two (2) human factors and user interface design of health information technologies by making at least two (2) recommendations for device selection based on workflow, ergonomics, and human factors.

4 Evaluate a health information system’s architecture in terms of database design and data warehousing. Critique issues with systems implementation related to systems testing, interface management, and data relationships.

5 Participate in the development of information management plans that support the organization’s current and future strategy and goals by comparing and contrasting at least two (2) issues related to a corporate strategic plan, operation improvement planning, information management plans, and/or disaster and recovery planning.

6 Analyze at least two (2) challenges that exist in each phase of the systems development life cycle. Distinguish issues related to EHRs, HIEs, and RECs within your analysis.

7 Analyze at least two (2) challenges that exist in each phase of the systems development life cycle. Distinguish issues related to EHRs, HIEs, and RECs within your analysis.

Propose strategies for effectively communicating to internal and external stakeholders. Identify what information needs to be disseminated and to which stakeholders. Discuss the communication skills and language necessary to be effective with both internal and external stakeholders. Describe the communication process and the strategies used to disseminate information throughout the implementation process.

Prepare a 12-15 slide PowerPoint presentation that outlines your proposal to the stakeholders who would approve or deny your plan. Include the following:

Present the prevailing pressure that threatens organizational success.

Summarize your strategies for successfully implementing the change plan in order to address the internal or external pressure.

Propose strategies for effectively communicating to internal and external stakeholders. Identify what information needs to be disseminated and to which stakeholders. Discuss the communication skills and language necessary to be effective with both internal and external stakeholders. Describe the communication process and the strategies used to disseminate information throughout the implementation process.

Present a strategic plan for sustaining the change after the plan has been implemented.

Predict potential obstacles or unintended consequences and recommend strategies to overcome or respond to them.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

What does “Genie’s” final outcome tell us about language (and emotional) development?

Chomsky’s Theory of Language Development discusses “critical periods” for learning language. Following from this theory, disruptions during critical periods should negatively affect the development of language.

Unfortunately, there are some examples from real life to demonstrate this hypothesis. Please link to and read the following regarding both a very recent and an historic case:

http://abcnews.go.com/Health/story?id=4758945&page=1

Obviously, these are both horrific cases of child abuse.

1.) What does “Genie’s” final outcome tell us about language (and emotional) development?

2.) What cues can educators take from these tragic cases?

Discuss opposing viewpoints about free trade during the 1990s. For the period of the Clinton presidency, identify one view of those favoring “free trade” and one view of those who were opposed.

By the 1990s, the US was stepping into the “Information Age”. This would coincide with the presidency of Bill Clinton. One can also see this as a period when global connections really became more visible and faster, in part because of new trade agreements around the globe. In North America, there was NAFTA—the North American Free Trade Agreement. By the late 1990s the US economy was entering a dynamic period of growth.

Choose and discuss one of the following two topics related to the American history under President Clinton:

Discuss opposing viewpoints about free trade during the 1990s.
For the period of the Clinton presidency, identify one view of those favoring “free trade” and one view of those who were opposed.
Explain how you would weigh the pros and cons of this policy. In hindsight, what is your view of NAFTA? Is globalization good?
Identify the source(s) where you read about these “free trade” issues of that time.
Discuss the “economic rebound” of the late 1990s under President Clinton.
Identify three of the “package” of changes that characterized the economic boost of the “information revolution” in the late 1990s.
Discuss and explain what you think was the most important of these changes. What can we learn from that sort of period of economic rebound?
Identify the source(s) where you read about these changes during the late 1990s. For guidance, view this short video.

Compare and contrast the following populations with the use of meaningful examples for each stage of development. 1. Social and personality development of the infant and the psychosocial, social, and moral development of the preschool child. 2. The physical, intellectual development of the preschool child, the physical, intellectual/cognitive development of middle childhood, and the physical and cognitive development of the adolescent.

Human Growth and Development I

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double?spaced pages; refer to the “Format Requirements? page located at the beginning of this learning guide for specific format requirements.

Compare and contrast the following populations with the use of meaningful examples for each stage of development.
1. Social and personality development of the infant and the psychosocial, social, and moral development of the preschool child.
2. The physical, intellectual development of the preschool child, the physical, intellectual/cognitive development of middle childhood, and the physical and cognitive development of the adolescent.

What are the similarities and differences? Please consider how they are developmentally similar and different

What were the technical sources of complexity that would drive cost?

Cost Estimation in the News

Find a news article, magazine, or other periodical that features a project that was extremely complex. This may be from any domain such as construction, information technology, aerospace, etc. Examples include the cost overrun associated with the Big Dig (http://www.boston.com/globe/metro/packages/bechtel/) or the Seven Wonders of the Modern World.

Provide the source of your article and answer the following discussion questions:

Who were the main stakeholders in the project?
What were the technical sources of complexity that would drive cost?
What were the non-technical (i.e., people, processes, politics) sources of complexity that would drive cost?
How could completion progress be measured on this project?
Identify any unique aspects of this project.

What is the U.S. Preventive Task Force (USPTF)?

The following two weeks we will be discussing the clinical preventive service and our role on disease prevention.

A valuable website to review the screening prevention recommendations based on the latest evidence based practice :

https://www.uspreventiveservicestaskforce.org/Page/Name/home

On your discussion this week answer the following questions:

1.) What is the U.S. Preventive Task Force (USPTF)?

2. ) Select a disease for example colon cancer and discuss the screening age recommendations and the screening tools recommended for early prevention?