Detail potential benefits of digital marketing and why it’s a good fit for Costa’s Customs’ brand

Competency

Evaluate the role digital marketing plays in overall marketing strategy.

Scenario Information

Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.

Costa’s Customs’ Company Profile

Instructions

You realize that Costa’s Customs’ current strategy of ignoring digital marketing is a huge disadvantage in today’s business environment and set your sights on convincing management to shift their marketing budget towards digital channels. Your first meeting with the higher ups is coming up, and you feel that this would be the perfect opportunity to give a presentation making the case for a strategy shift to digital marketing channels.

The presentation should contain a detailed notes section for Costa’s Customs’ management, tailor your choices to Costa’s Customs’ needs/situation, and complete the following below:

Detail potential benefits of digital marketing and why it’s a good fit for Costa’s Customs’ brand.
Support your opinion with observations from the company profile.
Two slides minimum.
Select two digital marketing channels that you think best fit the case company and detail their potential impact.
Provide an overview of the strengths and weaknesses of each channel choice.
Support each channel choice with observations from the company profile.
Two slides minimum.
Provide initial thoughts on possible ways to implement content marketing within each of your two chosen channels.
Address how Costa’s Customs could use each channel to implement content marketing.
Highlight how content marketing could be used to connect the two channels to each other.
Two slides minimum.
Select a digital communication model that you think best fits Costa’s Customs’ needs and your channel choices.
Provide an overview of the strengths and weaknesses of this model and explain how it fits with both channel choices.
One slide minimum

List and explain five application risks.

For this assignment, make sure you post your initial response to the Discussion Area by the due date assigned.

To support your work, use your course and text readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates’ initial postings. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Cite sources in your responses to other classmates. Complete your participation for this assignment by the end of week.

Tasks
Discuss the following topics:

List and explain five application risks.
Name and describe the four controls associated with the software release process.
What are the components of a service-level agreement?
What is problem management? What does it do?

conduct a literature review of current developments in healthcare that impact HIPAA legislation and the application of privacy rules.

Competency

Evaluate the laws that govern the management of patient health information.

Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario
You are the chief privacy officer for a health system. Your responsibilities include developing, guiding, and assisting with the overall Privacy and HIPAA policies and procedures for departments that store, process, and transmit protected health information. You have been asked to review the health system’s current policies and procedures on HIPAA. As a best practice, your first plan of action is to review the current literature on recent health policy developments (i.e., health reform) and the impact of those developments on HIPAA. The literature review will assist in ensuring that the policies and procedures are updated and remain in compliance with privacy guidelines.

Instructions
For this task, you will need to conduct a literature review of current developments in healthcare that impact HIPAA legislation and the application of privacy rules. You will need to review a minimum of 5 scholarly journal articles published within the past 10 years.

Develop two assessment questions that are guided by attachment theory that you would ask the client to understand how the stress or distress is affecting the client. Discuss two interventions to address the problem.

Review attachment theory and the following article listed in the Learning Resources: Foley, M., Nash, M., & Munford, R. (2009). Bringing practice into theory: Reflective practice and attachment theory. Aotearoa New Zealand Social Work Review, 21(1/2), p39–47. Retrieved http://dx.doi.org/10.11157/anzswj-vol21iss1-2id318
Submit a 1- to 2-page case write-up that addresses the following:
Summarize the assumptions of attachment theory in 2 to 3 sentences.
Identify the problem in your chosen case study to be worked on from an attachment theory perspective.
Explain how attachment theory defines and explains the cause of the problem in one to two sentences.
Develop two assessment questions that are guided by attachment theory that you would ask the client to understand how the stress or distress is affecting the client.
Discuss two interventions to address the problem. Remember, the theory should be driving the interventions. In other words, you would not identify systematic desensitization since this is not an intervention guided by attachment theory.
Formulate one self-reflective question that is influenced by attachment theory that you can ask yourself to gain greater empathy for what the client is experiencing.
Explain which outcomes you could measure to evaluate client progress based theory.
Be sure to:

Identify and correctly reference the case study you have chosen.
Use literature to support your claims.
Use APA formatting and style.

Identify all of the healthcare providers in the healthcare system that can treat this illness and the potential complications of this illness.

In this week, you will complete the tasks of the project topic you selected in Week 1. Remember to use the same topic that your started in Week 1 for this assignment as well.

Topic 1: Disease Process
Select a disease process to be studied.
Research the disease and compile a bulleted list of symptoms, diagnostic procedures, progression, treatments, etc.
Identify all of the healthcare providers in the healthcare system that can treat this illness and the potential complications of this illness.
Create a list of providers who treat this disease in your area.
Thoroughly discuss each topic.

discuss the application of simulation-based assessments in selection

For this discussion, you will discuss the application of simulation-based assessments in selection.

Imagine you are hired as a consultant for a large police force and are asked to select an assessment to identify police officers who have high potential for success in a supervisory role. O*NET Online (2019) job analysis information suggests that important tasks for a first-line supervisor include supervising investigations of criminal cases, resolve personnel problems among officers, and to explain operations and new procedures to subordinates.

In your post, address the following:

Which of the simulation-based assessments (situational judgment test, work sample test, simulation, or assessment center) would you recommend for internal selection to the first line supervisor position?

Why this method over other methods? Address concepts such as practical considerations and validity considerations.

To what extent do you agree or disagree with this investing globally approach and why?

Hedge funds are only one piece of the increased level of financial innovation. Because of technological innovations among many other factors, the globe is a pretty small place in many respects. The attached article discusses investing globally. The importance of a global footprint is an ongoing theme, which also ties into this topic on borderless investing.

To what extent do you agree or disagree with this investing globally approach and why?

Discuss how you could manage potential conflict within your team over the fact that not all members will have the same knowledge of the English language.

Do some research and answer the following critical thinking questions from this week’s readings in an essay format. Ensure you have a good introduction, body, and conclusion in your essay. In your analysis, cite a minimum of three (3) references from different sources (the textbook can be one source).Two business people meeting with another business person shown on a computer monitor.

Advances in technology are making it easier than ever for people to collaborate, even when they are dispersed globally. Discuss how you could manage potential conflict within your team over the fact that not all members will have the same knowledge of the English language.
Compare how the stages of group development might be different for virtual teams compared to traditional face-to-face teams. What would be some of your recommendations for dealing with the differences in group stages of development in virtual teams?
Identify and summarize the five barriers to communication. Then, assume you are communicating with someone who has an oversized ego. What actions could you take to increase the effectiveness of your communication with this person?
Your submission should be a minimum of two (2), double-spaced, full pages of analysis with proper reference citation per current APA guidelines.

Create a flyer that describes the purpose of a Parent Cafe and the first topic you will discuss.

As a center director, you would like to offer the families of the children in your program more opportunity to become involved in the center. After reviewing the Strengthening Families program, you decide to institute a Parent Cafe for the parents of your center. You also need to remind parents that parent-teacher conferences are coming up and that parents are invited to volunteer in the classrooms as another way to get involved. To spread the word, you create a flyer to send home with each child. This flyer will serve as the invitation but also needs to entice parents to attend the event and volunteer, and remind them about conferences.

Format:

When completing the weekly scenario, you must be sure to include both a focus assignment and a self-reflection. These must be clearly labeled using headings. Without the proper labels, I must assume that this step was not completed, and partial credit will be lost.
Headings:
Focus Assignment
Self Reflection
A self-reflection is a thorough explanation of your focus assignment. The self-reflection must be written in paragraph format with a minimum of 10 sentences.
Instructions and Rubric for Chapter Scenario: 100 Points Total

Focus Assignment: 50 points

Create a flyer that describes the purpose of a Parent Cafe and the first topic you will discuss. The flyer should also remind families about volunteer opportunities in the program and about parent-teacher conferences and the need to schedule time with their child’s teacher. Use digital graphics that are eye catching to encourage families to look more closely.

Self-Reflection: 50 points

1. For each item of your flyer, explain how this guideline addresses the issues in the scenario (40 points). Please remember to write the self reflection in paragraph form at the bottom of the flyer.

How does the gene-environment interaction influence personality?

Write a 1,050- to 1,400-word paper that examines the influences of traits—such as trait theory—and biology—such as temperament—on personality development. Answer the following questions in your paper:

How does the gene-environment interaction influence personality?
Is culture a factor in personality expression?
What do twin studies show us about the inheritability of personality?
What characteristics of temperament are stable over time and contribute to our adult personality?
Are specific characteristics consistent over situation and over time?
Include an explanation of how the following personality models may be adapted to account for variation in the personal, societal, and cultural factors discussed in your paper:

Biological model
Five-factor trait theory
Temperament model of personality