Critically evaluate strategy statements in terms of their ability to incorporate internationalization, ethics, sustainability, or inclusivity
Strategy as Practice Perspective Essay
1. Critically evaluate strategy statements in terms of their ability to incorporate
internationalization, ethics, sustainability, or inclusivity
Tasks
You are required to provide a 1,000-word individual essay critically evaluating the strategy
statement you developed in the first report assessment. The evaluation itself involves
critiquing it from either the perspective of internationalization, ethics, sustainability, and
inclusivity.
In order to decide which aspect to focus on having a look at your strategy statement and see
what is missing:
● If internationalization, ethics, sustainability and inclusivity are missing then you can
choose to focus on any ONE of those four topics
● If your strategy statement already covers one topic (e.g. internationalization) then you
can choose from any ONE of the other three (e.g. ethics, sustainability or inclusivity)
● If your strategy statement already covers two (e.g. internationalization and ethics)
then you and choose ONE from the remaining two topics (e.g. sustainability or
inclusivity)
● If your strategy statement already covers three topics (e.g. ethics, internationalization
and sustainability) then you must focus on the ONE remaining area (e.g. inclusivity)
● In the unlikely event that your strategy statement covers all four areas then you
simply pick the topic that has the least emphasis on it.
Once the topic has been chosen, you then critically evaluate the limits of your own strategy
statement in that area using the literature to help you.
When writing the essay you may structure it in the following way:
Introduction A clear and concise section that reintroduces the original strategy
statement introduces the topic that is the focus of the essay and outlines
the structure of the essay.
Main Body A section that critically examines the strategy statement in terms of the
topic being explored. This section will highlight the limits of the
strategy statement in addressing the chosen topic. For example, if
looking at inclusivity this section will highlight the implications for the
organization’s strategy resulting from not having inclusivity in the
strategy statement and what might the benefits be of including it.
Throughout the literature will be used to develop depth in the critical
evaluation.
Revised Strategy In this section the student will revise the strategy statement in light of
Statement the evaluation made in the main body demonstrating the links to the
main body and showing the differences from the original strategy
statement.
Formatting Guidelines
1. Submission must be 1.5 spaced (this includes references) in a suitable font (Times
New Roman, Calibri, Arial) with generous margins.
2. Submissions should not exceed 1,500 words in length. The word count does not
include tables, figures and references.
3. Footnotes and endnotes should not be used.
4. When including diagrams students should ensure that it is of the highest quality.
Poor definition reproductions will not be suitable.
5. Tables and figures should be numbered separately. Each table and figure should be
given a title.
6. References should be listed alphabetically by author surname at the end of the essay.
7. In the essay, where the author’s name appears, the date should follow in parentheses,
e.g. Mintzberg (1985). If the author’s name is not present in the text, insert it with
the author’s name and date in parentheses, e.g. (Mintzberg, 1985). Multiple
references should be listed alphabetically in parentheses, separated by semicolons
e.g., (Jackson, 1996; Watson, 1986). Page numbers, to indicate a passage of special
relevance or to give the source of a quotation, should appear in parentheses as
(Wilmott, 1992, p.12). If there is more than one reference to the same author in the
same year, postscript the date with a, b, c, etc. e.g., (Sparrow, 1998a)
8. Referencing should follow Harvard APA 7th Edition
9. Students should follow submission guidelines on Moodle when submitting their
essay
Perspective Essay Assessment Marking Criteria
Element: Criteria: Max
marks
(%)
Introduction ● Reintroduces the original strategy statement
● Outlines the topic being focused on
● Provides a structure to the essay
10
Main Body ● Clear attempt to critically evaluate the strategy
statement
● Clear examination of the implications for the
organization’s strategy of not having the chosen
topic in the original strategy statement
● Clear examination of the benefits of including
the chosen topic in the original strategy
statement
60
Revised Strategy
Statement
● Revision of strategy statement clearly linked to
preceding evaluation
● Differences between the original and revised
statement clearly outlined
20
Referencing,
Presentation and
Grammar
● Wide range of sources
● Use of valid sources
● APA referencing guidelines adhered to
● a Professionally presented piece of work
● Well-presented appendices
● Effective use of grammar
10