write a book report on Jane McAlevey’s book, No Shortcuts: Organizing for Power in the New Gilded Age.

Book Report Assignment

Social Movements and Social Justice

Sociology/Anthropology 332

Objective

You will write a book report on Jane McAlevey’s book, No Shortcuts: Organizing for Power in the New Gilded Age. The objective of this assignment is to help you (i) extend your knowledge of a particular social movement or social movement issue, (ii) identify, analyze, and describe major themes and evidences in social movement literature, (iii) apply sociological theories and concepts in social movement analysis, and (iv) communicate sociological analysis of social movement literature through oral and written expressions, (v), provide useful, theoretically-informed, practical insights and assistance “to “movements that are not moving.”

Description

Your book report should be 8-9 typed pages long (double-spaced, one-inch margins). Overall, your book report should focus on the central argument(s) (thesis) of the book followed by a thorough description of evidence presented in the book to back up the author’s claims. In the introduction of the book report, you will identify the author’s thesis and explain it in your own words. You will include a brief introduction of the topic or the summary of the book to provide a meaningful context for the thesis statement. In your Introduction you will also tell the reader the three distinct pieces of evidence or cases—that is, the three chapters from McAlevey, each one is a case—that you will analyze in your report.

In the next section you will analyze the evidence—the three cases. I recommend providing a heading for each section (Ex: The Chicago Teacher’s Strike) to let the reader know in advance what case you are writing about. In these sections you will provide a review of the case and in the process you will engage the author’s central argument, and argue whether the evidence she has provided supports—or does not support—her central claim. You are also encouraged to bring in other concepts and theories we have used throughout the semester—such as disruption—and show how they help illuminate the case.

In the conclusion, provide an overall assessment of the evidence the author provided and whether it backs up the thesis.

Your book report should include the following sections:

1. Title page
2. Introduction
   1. Identify the thesis statement
   2. Summarize the background of the book/topic, and identify your three pieces of evidence

• Evidence (Evidence 1, 2, & 3)
  1. Describe the evidence
  2. Explain how this evidence does or does not support the thesis statement.
  3. Identify and apply relevant sociological concepts and theories in the description and explanation

1. Conclusion

1. Re-state the thesis statement
2. Assess the sociological analysis of evidences and their link to the thesis statement

These following questions may help you to orient your reading and writing.

1. What is your overall opinion of the book? On what basis has this opinion been formulated? What kind of evidence does the author provide to make his or her points?
2. If someone asked what this book is about or what have you learned reading the book, what would you say?

Citation

All you will need for sources is the McAlevey book, and other works assigned for class. Therefore, for the report, when you cite from texts or take ideas from them, you can simply use scientific notation—examples, (McAlevey 2016: 10), (Piven 2006 :15), Nilsen and Cox 2013: 65). You DO NOT need a separate bibliography page.

What methods of data collection were used, and why do you think the researcher used these methods?

Research Skills: From Methods & Procedures to Analysis & Reporting (7PADMPAR) (1500 words +10%) Look at the five studies provided in the folder ‘Coursework 1 studies for review’. Choose four out of the five studies. For each of your chosen four studies, answer the questions set below: 1. What research design is used, and why do you think the authors chose this method? 2. What were the independent (or predictor) and dependent (or outcome) variables(s)? What other variables not mentioned in the study might be useful to record and why? 3. What methods of data collection were used, and why do you think the researcher used these methods? 4. What evidence, if any, is there of the reliability and/or validity of the chosen measures? 5. What are some of the weaknesses of this type of study design? You can consider general weaknesses of the design and, if applicable, discuss how they affect the chosen study. Could you use a different study design to address the same research question? If not state why, and if yes, what other study design could be used? Guidance: • Remember you need to choose four studies – do not write answers for all five studies. • For each of the four studies you have chosen, you need to answer all the questions above. • This means you have around 375-400 words per study. Each study is worth 25% of the overall coursework. Some studies may require more detail than others and thus take up relatively more words – you will need to judge what is appropriate. We are interested in how well you summarise information; you need to make judgements about what to include and what to leave out. • We have not given a suggested word count for each question. It is likely that your answers to questions (1) and (2) will be short compared to the other questions. However, there is likely to be some variability for the different studies e.g. some studies may call for more detail in questions (3) and (4) than other studies. • We expect to see evidence of wider reading and support for the points you raise. We suggest around 3-4 relevant references per study. Please list references after your answers for each study. Your reference list/s will not contribute to the word count (in-text citations are included). • You could cite methods used by other studies in the field, taken from original research articles or reviews. You can also cite textbooks. You could also find references for the measures e.g. questionnaires or protocols, used by the study. Don’t forget to access the Research Skills and Dissertation Centre for more lectures on study design. Please do not include lectures as references. • We do not expect you to comment on the statistical design of the study. Other than stating the main variables to show us that you understand what is being investigated, please avoid commenting on the statistical analysis or results. You also do not need to comment on sample size.

What observations did you make during the interview and review of systems? 

Assignment 2: Comprehensive Psychiatric Evaluation and Patient Case Presentation

Comprehensive psychiatric evaluations are a way to reflect on your practicum experiences and connect the experiences to the learning you gain from your weekly Learning Resources. Comprehensive notes, such as the ones required in this practicum course, are often used in clinical settings to document patient care.

For this Assignment, you will document information about a patient that you examined during the last 2 weeks, using the Comprehensive Psychiatric Evaluation Template provided. You will then use this note to develop and record a case presentation for this patient.

To Prepare

• Review this week’s Learning Resources and consider the insights they provide about assessment and diagnosis. Also review the Kaltura Media Uploader resource in the left-hand navigation of the classroom for help creating your self-recorded Kaltura video.
• Select a patient that you examined during the last 2 weeks who presented with a disorder other than the one present in your selected case for Week 5.
• Conduct a Comprehensive Psychiatric Evaluation on this patient using the template provided in the Learning Resources. There is also a completed exemplar document in the Learning Resources so that you can see an example of the types of information a completed evaluation document should contain. All psychiatric evaluations must be signed, and each page must be initialed by your Preceptor. When you submit your document, you should include the complete Comprehensive Psychiatric Evaluation as a Word document, as well as a PDF/images of each page that is initialed and signed by your Preceptor. You must submit your document using SafeAssign.
  Please Note: Electronic signatures are not accepted. If both files are not received by the due date, Faculty will deduct points per the Walden Late Policies.
• Develop a video case presentation, based on your evaluation of this patient, that includes chief complaint; history of present illness; any pertinent past psychiatric, substance use, medical, social, family history; most recent mental status exam; and current psychiatric diagnosis, including differentials that were ruled out.
• Include at least five (5) scholarly resources to support your assessment and diagnostic reasoning.
• Ensure that you have the appropriate lighting and equipment to record the presentation.

Assignment

Record yourself presenting the complex case for your clinical patient. In your presentation:

• Dress professionally and present yourself in a professional manner.
• Display your photo ID at the start of the video when you introduce yourself.
• Ensure that you do not include any information that violates the principles of HIPAA (i.e., don’t use the patient’s name or any other identifying information).
• Present the full case. Include chief complaint; history of present illness; any pertinent past psychiatric, substance use, medical, social, family history; most recent mental status exam; and current psychiatric diagnosis including differentials that were ruled out.
• Report normal diagnostic results as the name of the test and “normal” (rather than specific value). Abnormal results should be reported as a specific value.

Be succinct in your presentation, and do not exceed 8 minutes. Address the following:

• Subjective: What details did the patient provide regarding their personal and medical history? What are their symptoms of concern? How long have they been experiencing them, and what is the severity? How are their symptoms impacting their functioning?
• Objective: What observations did you make during the interview and review of systems?
• Assessment: What were your differential diagnoses? Provide a minimum of three (3) possible diagnoses. List them from highest to lowest priority. What was your primary diagnosis and why?
• Reflection notes: What would you do differently in a similar patient evaluation?

About patient to use

Pt is a 45 yr old pt who was referred to the office by another patient. Pt wants a second opinion on the diagnosis that was given to him by his psychiatrist. He stated that he has issues with anxiety, has difficulty completing tasks, thinking clearly, and difficulty focusing/reading. He states that he sometimes gets panic attacks. Pt has dentures(full) in the upper area, He also complains of back pain. Pt was instructed by the doctor not to tell us what his diagnosis was.

Pt currently takes Zoloft 50mg, Gabapentin 800mg, Motrin 800mg prn. Pt states that he worries a lot about his life/death. Has difficulty sleeping but states that he takes trazodone 50mg. Denise any history of suicide attempts.

Dx: ADD(pt was given an ADD questionnaire to complete hence the diagnosis), GAD

Meds: Adderall 10mg BID morning and 2pm

Alprazolam 1mg once daily

Duloxetine (Cymbalta) 30mg BID

Continue Zoloft 50mg

Gabapentin 300mg 1 in morning and 2 caps at night.

A week supply of meds. Wil follow up with patient next week.

Learning Resources

Required Readings (click to expand/reduce)

Carlat, D. J. (2017). The psychiatric interview (4th ed.). Wolters Kluwer.

• Chapter 27, “Assessing Psychotic Disorders”

Recommended:

American  Psychiatric Association. (2013). Medication-induced movement disorders and other adverse effects of medication. In Diagnostic and statistical manual of mental disorders (5th ed., pp. 709–714). Author.

American Psychiatric Association. (2013). Schizophrenia spectrum and other psychotic disorders. In Diagnostic and statistical manual of mental disorders (5th ed.). Arlington, VA: Author. doi:10.1176/appi.books.9780890425596.dsm02

Sadock, B. J., Sadock, V. A., & Ruiz, P. (2015). Kaplan and Sadock’s synopsis of psychiatry: Behavioral sciences/clinical psychiatry (11th ed.). Wolters Kluwer.

• Chapter 7, “Schizophrenia Spectrum and Other Psychotic Disorders”
• Chapter 29, “Psychopharmacological Treatment”
  • Section 29.2, “Medication Induced-Movement Disorders”
• Chapter 31, “Child Psychiatry”
  • Section 31.15, “Early-Onset Schizophrenia”

Walden University. (2020). College of Nursing practicum manual: Master of science in nursing (MSN) and post-master’s certificate programs. https://academicguides.waldenu.edu/fieldexperience/son/formsanddocuments

Walden University Field Experience. (2020a). Field experience: College of Nursing.  https://academicguides.waldenu.edu/fieldexperience/son/home

Walden University Field Experience. (2020b). Student practicum resources: NP student orientation. https://academicguides.waldenu.edu/StudentPracticum/NP_StudentOrientation

Explain the critical-thinking process that led you to the primary diagnosis you selected.

Assignment: Assessing and Diagnosing Patients With Schizophrenia, Other Psychotic Disorders, and Medication-Induced Movement Disorders

Psychotic disorders and schizophrenia are some of the most complicated and challenging diagnoses in the DSM. The symptoms of psychotic disorders may appear quite vivid in some patients; with others, symptoms may be barely observable. Additionally, symptoms may overlap among disorders. For example, specific symptoms, such as neurocognitive impairments, social problems, and illusions may exist in patients with schizophrenia but are also contributing symptoms for other psychotic disorders.

For this Assignment, you will analyze a case study related to schizophrenia, another psychotic disorder, or a medication-induced movement disorder.

To Prepare:

• Review this week’s Learning Resources and consider the insights they provide about assessing and diagnosing psychotic disorders. Consider whether experiences of psychosis-related symptoms are always indicative of a diagnosis of schizophrenia. Think about alternative diagnoses for psychosis-related symptoms.
• Download the Comprehensive Psychiatric Evaluation Template, which you will use to complete this Assignment. Also review the Comprehensive Psychiatric Evaluation Exemplar to see an example of a completed evaluation document.
• By Day 1 of this week, select a specific video case study to use for this Assignment from the Video Case Selections choices in the Learning Resources. View your assigned video case and review the additional data for the case in the “Case History Reports” document, keeping the requirements of the evaluation template in mind.
• Consider what history would be necessary to collect from this patient.
• Consider what interview questions you would need to ask this patient.
• Identify at least three possible differential diagnoses for the patient.

By Day 7 of Week 7

Complete and submit your Comprehensive Psychiatric Evaluation, including your differential diagnosis and critical-thinking process to formulate primary diagnosis.

Incorporate the following into your responses in the template:

• Subjective: What details did the patient provide regarding their chief complaint and symptomology to derive your differential diagnosis? What is the duration and severity of their symptoms? How are their symptoms impacting their functioning in life?
• Objective: What observations did you make during the psychiatric assessment?
• Assessment: Discuss the patient’s mental status examination results. What were your differential diagnoses? Provide a minimum of three possible diagnoses with supporting evidence, listed in order from highest priority to lowest priority. Compare the DSM-5 diagnostic criteria for each differential diagnosis and explain what DSM-5 criteria rules out the differential diagnosis to find an accurate diagnosis. Explain the critical-thinking process that led you to the primary diagnosis you selected. Include pertinent positives and pertinent negatives for the specific patient case.
• Reflection notes: What would you do differently with this client if you could conduct the session over? Also include in your reflection a discussion related to legal/ethical considerations (demonstrate critical thinking beyond confidentiality and consent for treatment!), health promotion and disease prevention taking into consideration patient factors (such as age, ethnic group, etc.), PMH, and other risk factors (e.g., socioeconomic, cultural background, etc.).

Learning Resources

Required Readings (click to expand/reduce)

American  Psychiatric Association. (2013). Medication-induced movement disorders and other adverse effects of medication. In Diagnostic and statistical manual of mental disorders (5th ed., pp. 709–714). Author.

American Psychiatric Association. (2013). Schizophrenia spectrum and other psychotic disorders. In Diagnostic and statistical manual of mental disorders (5th ed.). Arlington, VA: Author. doi:10.1176/appi.books.9780890425596.dsm02

Sadock, B. J., Sadock, V. A., & Ruiz, P. (2015). Kaplan & Sadock’s synopsis of psychiatry (11th ed.). Wolters Kluwer.

• Chapter 7, Schizophrenia Spectrum and Other Psychotic Disorders
• Chapter 29.2, Medication Induced-Movement Disorders
• Chapter 31.15, Early-Onset Schizophrenia

submit a 6000-word critical appraisal of your research project.

ASSIGNMENT TASK:

You are required to submit a 6000-word critical appraisal of your research project. This will include an appraisal of relevant literature, an exploration of your primary research methods (including ethical considerations), a presentation of your research findings and their analysis and reflective conclusions of your primary research.   Your conclusions can also include realistic recommendations from your research, including some reflections on your experiences as a researcher, and any ideas for future research on your chosen topic/subject. (80%)

Successful completion of 200 hours’ vocational placement and positive appraisal. (20%)

TASK GUIDANCE:

• Focus on attention to detail, quality of work and overall academic standards.
• For additional guidance on this assignment, please access the assignment vodcast available on Canvas.
  

MARKING CRITERIA:

Please refer to UCB level 6 grading criteria.
Students should ensure their work fully addresses each of the learning outcomes and the assignment task outlined in the assessment brief above.
Students will be assessed against each of the learning outcomes using the following assessment criteria: Knowledge & Understanding, Critical Analysis & Evaluation, Structure & Presentation, Sources & Referencing.

Explore the role of various procurement systems in various types of construction projects.

Assessment task details and instructions Context Conventional approaches to construction and infrastructure procurement have been consistently criticised for continuing to focus the competitive element – the tendering process – almost solely on the determination of an initial price for a given design. Modern approaches to procurement are expected to consider wider Assessment Information/Brief 2 client and stakeholder values. Both public and private sector clients have sought to introduce approaches that focus competition not only on economic but also, wider social and environmental outcomes. In 2017 the UK government put it this way – “We will maximise the contribution that… investments can make to growth and productivity by strengthening consideration of broad strategic outcomes at the earliest stage… and then carrying them through all subsequent parts of the design and procurement process”. In addition, in September 2021 it was emphasised the “The Government is committed to using its position as the single largest construction client to support adoption of a more productive, efficient and sustainable business model within the UK construction sector”. Task details Your employer – as part of a strategic review of the business – has asked you to produce an internal report on the significance of these moves towards “procuring for value” by both government and private sector clients. You are tasked to • do a critical review of attempts at building wider values into the procurement process. The focus should be on what is meant by value. • explain and synthesise the current advocated strategic approaches to procurement (including for example the guidance of the Government Playbook, Infrastructure Procurement Route-map and the wide array of Framework Arrangements, available in the market- place) that public and private sector clients are adopting • discuss in detail your firm/how firms in the construction industry could be considering how their current business model can help them address the changing procurement approaches, and whether they need to change their business model to capitalize on these changes. You are encouraged to discuss cases and real project examples in building your arguments. You may choose to apply the learning from the module directly into your current or recent workplace. Instructions – Business Report Format The assignment is to be submitted in a report format and as such should have a formal structure and layout. It should be submitted as a single document. The University has produced general guidance for Business Report writing and this should be followed – Assessment Information/Brief 3 https://www.salford.ac.uk/sites/default/files/2020-06/BusinessStyle-Reports.pdf Instructions – referencing style/ requirements References should be recorded using the Harvard APA 7th Edition, details of which can be found here https://www.salford.ac.uk/skills/referencing/apa-7th-edition Instructions – the audience for the task The scenario is set that you should write the report imagining that you are employed in the construction sector and that the report has been requested by your line manager/ Director. You may, of course, choose to use a current or recent employment situation to guide you. Knowledge and Understanding Practical, Professional or Subject Specific Skills Assessed intended learning outcomes On successful completion of this assessment, you will be able to: 1. Critically evaluate client objectives and determine the appropriate selection of procurement systems for design and construction services. 2. Critically evaluate supply chain relationships and develop strategies for various stakeholders in the construction industry. On completion, you will have had the opportunity to/will be able to: 3. Advise on the selection of appropriate procurement routes. 4. Advise relevant parties on the rationale regarding early strategic procurement decisions. Module Aims 1. Explore the role of various procurement systems in various types of construction projects. 2. Critically examine strategic procurement approaches for effective and efficient design and construction solutions Word count Your report should be no more than 3000 words long. This includes every word, excluding only: any initial contents/title page, and the reference list located at the very end of your submission. Only the first 3000 words (as defined above) will be marked. Any words written in excess of 3000 will be ignored. At this L7 stage of your development, you need to decide how to allocate the limited word count to the separate sections of the assignment, considering the proportion of the marks allocated to each. Feedback arrangements You can expect to receive your assignment marks and summative feedback within 20 working days of your submission and this will be loaded into Blackboard.

What are the consequences associated with bag valve and mask hyperventilation in clinical practice?

Instructions

Please read the literature review guidance before beginning. – file is attached called “literature review guidance”

I have also linked to this email a PowerPoint which explains what a literature review is under the file PowerPoint name of “what is a literature review”

Everything is highlighted differently in these tools to catch attention and easily see where I’m referring to for each file as there are multiple however all files give all information that has been provided to me to ensure I have to done my best in guiding you to write this for me t the standards set by the university any questions email ASAP.

Learning outcomes for this dissertation are

• LO 2.1Demonstrate the ability to independently identify, plan and execute a focused, in-depth and time bounded research based project using the knowledge and skills acquired in the taught element of the module.
• LO 2.2Demonstrate a rigorous, transparent, systematic, and replicable approach to literature retrieval, data extraction, quality appraisal and analysis/synthesis of research evidence.
• LO 2.3Formulate appropriate, balanced and defendable conclusions through the analysis and synthesis of research evidence and make recommendations to inform future practice.
• LO 2.4Communicate complex information, findings, arguments, and proposals coherently, and in a conventional scholarly format, to a professional audience.

• This must be a literature review and if any systematic reviews are found during searching for the articles

I have attached a document which is titled literature review guidance this gives full detail on how this work should be set out, including details of a content page and references.

Referencing guide can be found on: https://www.bradford.ac.uk/library/find-out-about/referencing/referencing/

The username and password for this is

ASK SUPPORT FOR LOGIN DETAILS

Below I will include what each section should entail. My notes will be rough, and I expect the finished sections to be completed to a good standard.

• When developing a search strategy for a PICO table to be used and a inclusion/exclusion criteria table to be produced suitable for the question highlighted below in yellow.

Also when starting off this dissertation after all the files I have given have been read and the process of starting this dissertation will begin – I have also attached a guidance and explanation “this file will be attached to this email and called “PICO” on PICO – how it’s done, how searches are to be conducted, such as use of more MESH terms which this file will further explain in depth are used will show the writers awareness and smartness in doing more searches/gaining more results with less full words, such as searching paramedic could be done like para* which will cover words also like paramedic/paramedicine/paramedics but in one search term instead of 3 as an example, this is all on a full file “this file will also be attached to this email and called lit review data searching and PICO”

Lit review data searching and PICO

I have included a PowerPoint from the university which explains how searches are to be done in the format as well as the associated methods to achieve the searches including the databases, this file will be called “search strategy guidance” in the email – please refer to this it is a must to further explain in clear instruction guidance on searching.

What should my dissertation look like?

• Title

What are the consequences associated with bag valve and mask hyperventilation in clinical practice?

This is the question and also the title. The set out for this can be found in the document attached titled literature review guidance.

The whole dissertation is based on this question.

• Abstract

Please do this section last.

• Introduction/literature review

Introduce literature review – could do this last or before conclusion is written – also can use the dissertation template to see how they have done their introduction

• Methodology

This is the most important part of the disso and accounts for the highest percentage of marks.

Reflect on the motivation that supports the interventions and evaluate these with reference to theory into practice links, suggesting alternatives where appropriate.

What is the point of the assignment?

• This assignment requires you to reflect in depth on your responses and consider your interventions in detail
• It is part of your reflective practice around client work
• This is similar to how you may use verbatim in supervision
• Continuing after you are qualified
• Using transcripts is a useful way to reflect on your work and continue to learn
• There are two parts to this assignment
  This will be in the form of a 10-minute transcript of recorded work with a peer taken from a 20-minute recording from a skills group in college. Plus a detailed commentary on interventions.

  Column 1 of the table (no word count)

  Columns 2 & 3 of the table (1600 words)

  This piece of work should cover criteria 1,2,5,6,7,8.

  Written Summary

  (400 words)

  This summary will account for the main beliefs and concepts of your chosen modality and your personal understanding of the concept of self, human growth and development within the counselling process, as referenced by your modality.

  This summary will cover criteria 3 & 4

  (you will also need to include references – criteria 8)

  	Criteria	Section
  1	Present a well organised transcript and commentary	Transcript/Critique
  2	Identify the key concepts and theoretical terms of the models or modalities studied	Transcript/Critique
  5	Demonstrate an ability to establish, maintain and conclude an effective therapeutic relationship	Transcript/Critique
  6	Demonstrate an awareness of own reactions and personal issues that affect the counselling process	Transcript/Critique
  7	Reflect on the motivation that supports the interventions and evaluate these with reference to theory into practice links, suggesting alternatives where appropriate.	Transcript/Critique
  8	Work is referenced using the Harvard system	Transcript/Critique

Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness.

Description

This assignment will be submitted to Turnitin®. Instructions Submit your assignment here. Make sure you’ve included all the required elements by reviewing the requirements and rubric. Overview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time. As a regional marketing director in the course scenario, you are tasked with designing a phased marketing strategy for reopening the park. You have already done an analysis of brand implications and have identified suitable traditional marketing methods to address the marketing needs for park reopening. As the organization has chosen a blended approach (traditional plus digital) for marketing, your CMO wants you to create a digital marketing strategy to go with the traditional marketing strategy you already determined.

Prompt

Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Create speaker notes, if necessary, for each slide. Specifically, you need to address the following criteria: How will you use digital marketing to enhance brand awareness ? (slide 1) Identify two digital marketing methods that can be used for brand awareness and support with reasons. (slides 2–3) Define short-term and long-term goals for brand awareness in the digital marketing strategy. How will you determine the balance between the digital and traditional marketing? How will the identified methods help you reach the target audience? How will you measure the performance of your marketing efforts? Use search engine optimization (SEO) to improve search performance. (slides 4–5) Identify five keywords you will use to improve web search performance, and justify your strategy for keyword selection. How will you redesign or rewrite the content of your website to support SEO strategy? Describe the inbound marketing efforts. (slide 6) How can they help in brand awareness? Define the required content strategy for inbound marketing

Compare your views on the importance of creativity and innovation in traditional marketing.

Description

While traditional marketing methods are the cornerstone of any organization’s growth, creativity, and innovation, within traditional marketing is a definitive way of energizing any business offering. By being innovative and creative in its marketing efforts, an organization lends itself to being seen as dynamic, open to feedback, and always improving its offering. In your initial post, answer the following: Select two forms of traditional marketing channels from the following: TV, radio, print, outdoor. What is the appeal of each of your chosen channels to these target audiences? Baby Boomers Millennials Generation X Generation Y Generation Z Based on your selection, describe one creative or innovative form of traditional marketing you have come across personally. How did this creative or innovative approach influence your purchasing decision? Share two “top” ideas to be considered for marketing the brand connected to Milestone Two in Module Six. Include one idea each for the following areas: consumer research and SEO. In response to at least two of your peers, address the following: Compare your views on the appeal of traditional marketing to various audiences. How do they differ from your peers’ views? How are they the same? Compare your views on the importance of creativity and innovation in traditional marketing. How do they differ from your peers’ views? Respond to the top ideas of your peers for consumer research and use of SEO. What are the pros and cons of each idea from your point of view and research?