Business Plan for Fitted

I’m interested in launching a merchandise delivery business that will connect local merchants with customers via a delivery service, where customers can order clothing, shoes, and accessories online, and have those items delivery by local couriers within an hour. The proposed name of the business is Fitted.
Executive Summary Fitted is a new concept in on demand service that gives customers the option of purchasing clothing, footwear and accessories online, and having those items delivered to their homes within an hour.
Vision Statement
To deliver style to every fashionista.
Mission Statement
To connect the fashionable with the fashions they adore.
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PARTS OF THE PAPER
I
Executive Summary
II
Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description
III
Industry Analysis and Trends (Incl. Five Forces, PESTEL, Strategic Mapping, Benchmarking, Driving
Forces, etc.)
IV
Business Goals/Objectives [SMART goals and Balanced MG
V
The Competition
VI
Marketing Plans and Strategies (Marketing Mix)
VII
Target Market [Profile(s) and Description(s)]
VIII
Strategic Position and Risk Assessment (incl. SWOT analysis; description of business risk and plan for
reducing these risks)
IX
Keys to Success
X
Operations Plan
XI
Technology Plan
XII
Management and Organization
XIII
Community Involvement and Social Responsibility
XIV
Development, Milestones and Contingency/Exit Plan
XV
The Financials
Financial
Objectives
Sales
and Expense Forecast
Break-even
Analysis
Financial
Control
Financial
Statements and Ratio Analysis
Income Statement: Annual
Income Statement: Three-Year Projection
Cash-Flow Projection: Monthly
Cash Flow: One-Year Projection
Balance Sheet: Annual
Balance Sheet: One-Year Projection
List and Sources of Funds
Assumptions Sheet
Write a business plan for the company using the above topics