BUSI 3313 PMFU Principles of Marketing Project

This is a simple guide for the event project.There is no specific guide or template; you can use any template THAT FITS YOUR EVENT.Make sure to have:This section involves the set-up for the event.Here you talk about the steps to contact the 3rd party (if it exists), and steps in contacting PMU (since it will occur on their premise).You should cover all details about the SET-UP for the event.I gave the example in class re: a speaker from ARAMCO.You must cover everything, from arranging with PMU and security, to dividing the chores amongst the organizers, to inviting faculty/staff? If it requires it.Here you must cover all activities leading up to the event.You must explain your target market.You must explain why the event is of benefit to the target market.You must conduct a short survey targeted towards the target market concerning the event.Now that the event started, talk about it here.Security, master of ceremony, presenters; how you are conducting this specific event.Once the event is done, all the activities necessary for closure.Exit survey, targeted towards those who attended, asking about their opinion of the event.Packing up the event.Was this a good event? Why? What would you do better next time… etc.