Brand Impact & Popular Culture Presentation

Description of the assessmentIt is important that students recognise that the core outcome for any module assessment is the development of academic knowledge relevant to the subject area (hence the clearly laid out learning outcomes in the module handbook).The assessments for this module are designed to incorporate both creative work and theoretical underpinning, using the techniques and theories taught throughout the module. Theyare designed to be engaging and relevant to modern marketing and advertising.Your module is assessed by 100% individual coursework and takes the form of two separate pieces of coursework – CW1: atheme board and CW2: a supporting statement, both for your chosen organisation and celebrity.CW1: Theme Board (60%)Each individual student will submit a recorded presentation oftheme board. The theme board should have between 10 (minimum) and 12 (maximum) frames. The theme board should use frameworks and concepts of branding to examine the link between a chosen celebrity and chosen brand.Assessment ContentThe below is a suggested format for your theme board:? Large digital poster format? Broken into 10 to 12clear frames/sections (each frame is similar to one slide)? Clearly sequence and title your frames? Use the relevant models as indicated in the marking schemes? Feel free to use any relevant models from additional readings? Use a good balance of words, visuals, models and colours, maintaining appropriate brand style? Use a relevant design software to create the theme boardsuch as Canva, PowerPoint… or something else you are familiar with; and PowerPoint to record your presentation. Use this simple tutorial of to make a PowerPoint recording.Tips:? Plan and sketch out the concept of the theme board firstbefore creating digitally? Think carefully about the models that you want to use? Remember – it is both a creative and an academic expression? Think carefully about the story or journey you want to take your client on, make sure it makes sequential sense? Practice presenting your work, your recorded presentation must be free from waffle and between five and ten minutes long – no more. Be concise and selective, you will only be able to discuss key points from each frame.