Analyze the forces that affect the company and marketing efforts.

Strategic Marketing Plan
Part A: Environmental Analysis and SWOT Analysis
Company Description
Describe the company you are designing the plan for. Include:
Mission Statement
Vision Statement
Product line description
Company information, such as the size of the company
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Environmental Analysis
Analyze the forces that affect the company and marketing efforts.
Competitive Forces
Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.
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Economic Forces
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.
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Political Forces
Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.
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Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.
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Technological Forces
Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries
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Social Forces
Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.
Current Target Markets
Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.
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Review Current Marketing
Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.
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SWOT Analysis
Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan.
Strengths
Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.
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Weaknesses
Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.
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Opportunities
Assess the opportunities you see based on trends or environmental conditions.
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Threats
Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans.
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Strengths to Opportunities & Converting Weaknesses and Threats
Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets.
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Marketing Objectives
Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group. This strategy is expected to attain a 20% growth in overall sales by January 2020. Customer loyalty (willingness to recommend the product) will increase by 30%.
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Part B: Marketing Data Analysis
Internal Data
Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.

How can leaders be better and more effective when it comes to developing a capital budgeting strategy that aligns with the company’s mission and risk tolerance?

PART ONE: Under the Week 7 tab in the Excel file, gather and complete the information needed to determine the capital budgeting and profitability ratio information about TESLA and NISSAN.

 

Part TWO: In a memo to the Chief Executive Officer, answer the following questions, which are pre-loaded in your Memo Template:

Capital budgeting is only as good as the feedback loop in any company. Communicating effectively about the company’s mission, vision, and strategy is key. How can leaders be better and more effective when it comes to developing a capital budgeting strategy that aligns with the company’s mission and risk tolerance?
Profitability ratios are used to determine a company’s overall financial condition. Using any three return or margin profitability ratios, what do they tell you about your chosen company and its closest competitor? Do you see any red flags? How profitable is the company in relation to sales? How profitable is it in relation to assets? How profitable is it in relation to equity?
Which of the two companies is the “better run company”?

Identify one common barrier to cost management and inappropriate resource use.

PEER RESPONSES FOR Patient Outcomes and Sustainable Change

QUESTION: Reflecting on the “IHI Module TA 103: Increasing Value and Reducing Waste at the Point of Care,” describe the role of the DNP-prepared nurse in managing costs. Identify one common barrier to cost management and inappropriate resource use. Discuss a change theory and how it can be applied in nursing practice to integrate sustainable care delivery. Provide supporting evidence.

Watch the two videos and write a brief (one-page-total ) reflection of these videos on how you will incorporate them into your own nursing practice.

Brene’ Brown

Listening to Shame https://www.ted.com/talks/brene_brown_listening_to_shame

 

The Power of Vulnerability

https://www.ted.com/talks/brene_brown_on_vulnerability

 

Assignment:

Watch the two videos and write a brief (one-page-total ) reflection of these videos on how you will incorporate them into your own nursing practice.

Place evaluation of the two videos under assignments, labeled TED talks online.

How does our society or any group…distribute its valued things, such as wealth, prestige, and security?  Who gets these values, and how?”

Government presents us with the formal institutions through which we live our social, economic, religious, and other cultural lives and the political institutions that men and women use to see to our government.  Our textbook describes politics, the process by which our government works, as follows:  “Politics centers on actions among a number of people involving influence.  How do people get others to do what they wish?  How does our society or any group…distribute its valued things, such as wealth, prestige, and security?  Who gets these values, and how?”

Simply put, politics is the situation of power, which defines “the ability to influence another’s [sic] behavior.”  This influence can be exerted passively, such as a debate, or through coercive efforts, like putting down a civil war.  Fundamentally, the presence of influence, whether exerted by power or not, “involved relationships between people and groups.” So, government is the formal expression of influence  .Government as institutions, whether national, state, or local, does two fundamental things.  First, people in government determine who will benefit from society’s values, when and how they will benefit from them, and why?  Benefits range from public assistance to the right to vote, from national health care insurance to assistance in times of natural disaster.  Second, those who are elected, appointed, or hired in government also regulate the use of society’s legitimate force against members or enemies of that society, which is generally done for the benefit of others.
Along with introducing you to government and politics, your readings this week introduce you to the Constitution, which as our textbook authors point out, provides us with “rules of the game” for conducting government and politics.  It provides an historical background of the drafting of the original Constitution document and the debate over ratification of that document.  It then discusses two fundamental characteristics of the government created by the Constitution: the separation of powers and checks and balances.  So, with your readings and the above brief summary of what was written in your textbook for this week’s lesson, please respond to the following: Government is the expression of power; power is the creation of influence; and, influence affects the relationships between people and groups of a particular society.  Now, think for a moment:  What types of relationships can you think of, within our American society, and identify as being influenced by power within the institutions of government?  How might the influence be exerted, with what guarantee of power (consequences), and by what institutions or agencies of government?  Please identify and discuss at least three examples. Your response to this initial post should be at least two or three paragraphs in length (at least five sentences per paragraph) and include specific examples to support your opinions. Once you have responded to this post, I will read your response.  At that time, I will either provide a follow-up post for your response or direct you to critique another students’ response.  Please wait for me to do this before you continue.

Discuss why you think (academic thought/not personal) Columbia required a certificate of origin? What is the purpose of this certificate?

Discussion

 

 

 

Read from your textbook Chapter Chapter 1 and Talbert Trading, Ltd v. Cometals, Inc., 663 F. Supp 561 (1987). Regarding the grade for this forum, if you miss any of the questions required for this post, it will result in a deduction of points per item missed.

 

Answer ALL Questions:

1. Import/Export transactions usually require much more documentation than domestic transactions. These include detailed invoices, packing lists, shipping and insurance documents, and specialized certificates. In Tarbert, a “certificate of origin” was required by the government of Columbia before the goods could be imported. Describe what this “certificate of origin” is referring to (i.e. are they asking for where the product was made/grown or where it is being shipped from?). Discuss why you think (academic thought/not personal) Columbia required a certificate of origin? What is the purpose of this certificate?

2. Suppose that the beans had arrived in Columbia and were then stopped by Columbian customs authorities because of a fraudulent certificate. What do you think might have happened to the beans? What would the risk have been to Cometals and Tarbert? What if the Columbian buyer had already paid for the beans?

3. Evaluate and discuss the conduct of Cometals and Tarbert. Fraudulent documentation is not uncommon in international trade, especially when the parties do not have a history of business together. What are the lessons to be learned by all parties?

What is the net present value of the proposed credit policy switch?

Credit and Inventory Management

Due in the next class on 13th December

 

1.Currently, Glasgow Importers sells 280 units a month at a price of $729 a unit. The firm believes it can increase its sales by an additional 40 units if it switches to a net 30 credit policy. The monthly interest rate is 0.5 percent and the variable cost per unit is $480. What is the net present value of the proposed credit policy switch?

 

 

 

2.Preston Milled Products currently sells a product with a variable cost per unit of $21and a unit selling price of $40. At the present time, the firm only sells on acash basis with monthly sales of 2,800 units. The monthly interest rate is 0.5percent. What is the switch break-even point if the firm switched to a net 30 creditpolicy? ( hint : solve for (Q’ – Q) while keeping the NPV equal to 0 )

 

 

3.You have the opportunity to make a one-time sale if you will give a new customer 30days to pay. You suspect there is a 15 percent chance this person will never pay you. The sales price of the item the customer wants to buy is $289. Your variable cost on that item is $156 and your monthly interest rate is 1.75percent. Should you grant credit to this customer? Why or why not?

 

4.A firm sells 4,500 units of an item each year. The carrying cost per unit is$2.15 and the fixed costs per order are $67. What is the economic order quantity?

 

 

 

Each year you sell 950 units of a product at a price of $899 each. The variable cost per unit is $575 and the carrying cost per unit is $16.90. You have been buying100 units at a time. Your fixed cost of ordering is $60. What is the economic order quantity

Write a summary paper about the skills that you would like to develop, enhance or improve upon as you move from this professional development course in pursuit of a graduate professional professional (internship or work) experience.
  1. “My Individual Development Plan’ [Assignment Instructions]

    Write a summary paper about the skills that you would like to develop, enhance or improve upon as you move from this professional development course in pursuit of a graduate professional professional (internship or work) experience.

    This paper should be labeled titled ‘My Individual Development Plan (IDP)’. Your IDP will serve as a resource to help guide your career development.

    When creating your IDP, take into account your interests and strengths, while considering what skills and qualifications are necessary for your chosen career.

    An IDP provides should also serve as a point of reference for conversations with your career advisor (and other mentors) about how to achieve your goals and/or evolve them.

    This is a dynamic document that will be revised repeatedly because it reflects ongoing consideration of your short- and long-term goals. Ideally, it should provide you with a guideline that can measure progress towards your goals and be revised as your plans evolve.

    Your submission should be a minimum of two – three pages of content in length. Properly cite any source utilized in APA format.

Explain how you would handle the situation if you subscribed to cultural relativism and why you reached that decision

Your Special Project for Lesson 7 is called “Through the Ringer” You will use the moral theories discussed in chapter 9.  Select one of the “Top Ten Moral Dilemmas” from Listverse.  You will create a narrative following the outline below.

Describe the moral dilemma you selected and explain the importance of the moral issue at stake.

Explain how you would handle the situation if you subscribed to ethical subjectivism (page 300) and why you reached that decision

Explain how you would handle the situation if you subscribed to cultural relativism (pages 300-301) and why you reached that decision

Explain how you would handle the situation if you subscribed to utilitarianism (pages 304-305) and why you reached that decision

Explain how you would handle the situation if you subscribed to deontological ethics (pages 305-306) and why you reached that decision

Explain how you would handle the situation if you subscribed to rights-based ethics (pages 306-308) and why you reached that decision

Finally, after running the situation through the various moral theories, explain how you would personally handle the situation.  To which moral theory must your decision adhere?

Use this topic and answer the question above so my topic here is THE ACCIDENT. read this little information about the accident then you will know what to do. 3 pages excluding work cited page MLA format I need it in 9 hours.

 

She sees you and although barely conscious, she manages to mouth the words “I’m sorry”…

You don’t understand, but her look answers your question. The man next to her is her lover with whom she’s been having an affair.

You reel back in shock, devastated by what her eyes have just told you. As you step back, the wreck in front of you comes into focus. You see your wife is seriously hurt and she needs attention straight away. Even if she gets attention there’s a very high chance she’ll die.

You look at the seat next to her and see her lover. He’s bleeding heavily from a wound to the neck and you need to stem the flow of blood immediately. It will only take about 5 minutes to stop, but it will mean your wife will definitely die.

If you tend to your wife, however, the man will bleed to death despite the fact it could have been avoided.