Assignment 2: AIM FOR 1.1 FIRST CLASS 70% (check rubric)
- What are the key characteristics of a brand community?
Discuss these characteristics in relation to a brand community called InkBox (Tattoo brand) and with particular emphasis on the rituals and symbols that bind community members to each other and InkBox
Your answer should show how InkBox brand community engenders loyalty for the brand, as well as outlining the advantages and disadvantages of brand communities more generally for marketers.
Use Headings and Subheadings to structure your answer effectively.
https://inkbox.com/
Structure: (Refer back to readings provided to show evidence)
Introduction – Tip: Don’t botch this section! Introduce rigorously your selected brand. Finish this section by presenting the outline of your report. (For example 150 words)
Key Characteristics (Emphasise on Brand communities in general and then relate to InkBox)
Argue for the status of their brand community
Rituals & Symbols (emphasis on the rituals and symbols that bind community members to each other, emphasising on InkBox)
Loyalty (how this brand community engenders loyalty for InkBox)
Advantages (of brand communities more generally for marketers and your brand community) (Refer back to readings provided to show evidence and justify)
Disadvantages (of brand communities more generally for marketers and your brand community) (Refer back to readings provided to show evidence and justify)
Conclusion – Tip: Don’t botch this section! Finish by bring the essay to an end by linking back all the answers to the question and concluding with a final brief. (For example 150 words)
Use the literature and readings attached to answer
The essay is to be 2,500 words in length and must contain a reference list of all sources consulted (not included in word length). Marking will be on the basis of research effort, engagement with appropriate topics and the related academic literature, content, argument effectiveness and writing style.