Critical evaluation of international marketing strategies of retail brands Zalando and ASOS in different countries

Task-Individual Essay

Main topic for Assessment-2

  • Title: Critical evaluation of international marketing strategies of retail brands Zalando and ASOS in different countries

 

  • Notes:
  • (1) Students must use the relevant theories learnt in this module so far. (Cultural theory: Hofstede 5 dimensions, Hall and Hall (Aspects of the Dimensions, Standardisation versus Adaptation, etc.)
  • (2) The essay must cover examples of developed and emerging markets
  • (3) Identifying best practice and the key factors that can be learned from both successes and failures of these brands. The following table provides an overview of the assessment requirements.
  • Suggested formatting for the Individual Essay
  • You must use font size 12, Arial and 1.5 line spacing
  • You must use Harvard referencing style
  • You MUST include the cover page as your front page where you need to use sections like Index , Introduction, Main Body, Conclusion and reference list. Introduction, reference list ,chart and diagrams will not be part of your word count. Introduction should not be more than 450 words. (Chart and diagrams should be at the end of the essay, not during.)
  • In index please specify section name and page number relevant to it
  • You should have separate heading for each section pertaining to Zalando and ASOS. (If it’s easier it can be done together)
  • You must include feedback sheet with your online Individual essay submission
    Suggested approach for Assessment-2
  • Please use all relevant theories at each sections
  • Specify Promotion and Physical Distribution for Zalando as well as ASOS in Developed and Emerging markets.
  • You need to develop discussion based on 1 Developed market and 1 emerging markets (Examples for emerging markets include BRICS countries like Brazil, Russia, India, China and South Africa, these are not the only ones, but these are the big emerging markets and they have a growth opportunity. Developed market (countries) include USA, UK, France, North America etc.)
  • Please discuss segmentation, targeting and positioning for both brands in both emerging and developed markets.
  • Please use references from Journal articles, reference books, core text book, newspaper articles. This essay needs at least 4 journal articles as reference! (References should be from the past 5 years, unless it is theory. Theories can be references from any date.)
  • You can also get latest information about both the brands from websites of both the companies
  • Also a comparison of the two brands need to be done (similarly as it is in the example essay)
  • Please read the notes at the bottom! (note section)!
Are all voices equally heard, and is diversity of the group reflected within the feedback?

Module 3 – SLP GROUP DECISION MAKING Please watch the following short video on diversity in teams, then follow the instructions to complete the SLP assignment. Ryde, R. (2004). Diversity in teams [Video]. Available from Books24x7. Available in the Trident Online Library. One of the biggest complaints among managers is the huge amount of time they have to spend in meetings. Ideally the purpose of meetings is to put everyone’s heads together to solve a problem or make a decision. But far too often they can lead to unproductive, time-wasting conversations and even conflict. For this assignment, think about some recent meetings you’ve attended where a significant decision had to be made. Think carefully about how some of the problems regarding group decision making that were discussed in the background readings apply to what you’ve experienced. Then write a 2- to 3-page paper addressing the following issues: 1. Are all voices equally heard, and is diversity of the group reflected within the feedback? 2. Is time spent at the meetings productive, or is a lot of time wasted? 3. Are the decisions that are made solid ones? Or do they suffer from problems mentioned in the background materials such as groupthink? 4. Are ideas expressed at meetings creative and original, or are original ideas discouraged? 5. Based on what you’ve described in Questions 1–4 above, what kind of group decision-making process would you recommend be used in meetings you attend? Base your answer on readings from the background materials such as Sims (2002). SLP Assignment Expectations Follow the assignment instructions closely and follow all steps listed in the instructions. Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing general background  SLP – MGT422 Decision Making for Leaders https://tlc.trident.edu/d2l/le/content/175100/viewContent/4457770/View 3/3 Privacy Policy | Contact materials. Make sure to cite readings from the background materials page. Rely primarily on the required background readings as your sources of information. Include both a bibliography and in-text citations. Citation and reference style instructions are available at Trident University’s Introduction to APA Style, 7th edition .

write a 3 – 5 page paper analyzing the case and the activity from your perspective.

Description

It’s December of 2021. The pandemic is subsiding. A vaccine has been created, tested, and proven safe and effective. The distribution of the vaccine is being managed well and the government expects the vaccination effort to be nearly complete by early spring. This team is the Human Resources leadership at BankUSA – a multi-state bank which has been hardhit through the pandemic. The majority (almost 80%) of your 12,000 person workforce has been remote since March of 2020. The limited staff that have been onsite are working in one of the 278 branches you operate in Florida, Georgia, South Carolina, Alabama, and Mississippi. The branches have been open by appointment only and the maximum number of customers who can be helped in person on a given day at each branch is capped at 8 to ensure time for cleaning and appropriate social distancing protocols. You tried reopening the branches to more in person traffic throughout the pandemic but each time, your efforts coincided with a surge in virus cases and you were required to restrict access again. Bank profits are down by double digits. Interest rates are historically low so the profit margin from lending to customers is reduced. Because of the massive unemployment in the country, and especially in the states where BankUSA operates, the loan default rate has skyrocketed. In addition, there are limited opportunities to sell additional products to customers so the sales rates for products are down sharply. The executive team has recently received a report on the growth in consumer confidence in online activities, including banking, due to their recent positive experience with online shopping, bill pay, and other transactions. This is leading to lower traffic in the branches, a required shift in the marketing of additional products, and in the loss of customers who no longer think a brick-and-mortar bank is necessary for their financial safety/security. The CEO of BankUSA, in response to pressure from the managing board and stock holders, is looking for ways to reduce costs, restructure the business, and increase profits. She has turned to each member of the executive leadership team and asked you to produce a plan that moves BankUSA into the 22nd century from your area of expertise. The executive team has been asked to think creatively and broadly as you think about restructuring the workforce, responding to customers’ online preferences, and reducing overhead costs.For the final case study project, your team has the opportunity to put your HR knowledge and expertise to use in planning a strategy for the future. Each member of the team will assume one of the roles described above. You will function as an HR leadership team to craft a plan for the future of BankUSA. Your plan should address the following: Plans for existing employees who do not have the skill set to serve in the coming decade, grounded in HR law and equitable practices Plans for staffing branches and/or allowing remote work with recommendations on what to do with physical locations Plans for compensation and benefits considerations given the changing needs and work force New jobs (that don’t exist today) and how they will fit into the overall structure (you can be really creative here!) Anything else you think helps the CEO lead BankUSA into the future in a financially solvent, consumerrelevant way Assignment #2: Individual Paper Based on the role you played in the group exercise, write a 3 – 5 page paper analyzing the case and the activity from your perspective. It’s important that you write as the person occupying the role/position and not as a student. Your paper should describe the situation from your perspective, analyze the impact of the proposed solutions on the company and on employees, and describe any concerns or considerations, from your role, that the CEO should be mindful of in implementing the plan presented in the group presentation. Be sure to include your references.

Provide an Executive Summary of the case by summarizing your report

Description

The following are the minimum case study requirements: Each case study MUST consist of at least four pages (no more than five). Cover page (one page) – A 10 point penalty will be deducted from the case study grade if any of the following information is not included: Your name (Please don’t make me guess your identity) Date Name of course The case study name For your case study paper, include the following components in your finalized submittal in the following order and use them as Section Headings (USING BOLD TYPE) for formatting your submittal. (Use the italicized terms below as your section headings). Then write your paper in complete sentences in third person voice using a narrative writing style. NOTE: This is a written business case study. Therefore, proper spelling, punctuation, capitalization, etc. are REQUIRED. This is not a series of text or Twitter messages! Content Pages (2-3 pages: a minimum of 750 words but no more than 1000 words of content). 1. Provide an Executive Summary of the case by summarizing your report- not the case itself. Must be clear and concise and be at least one paragraph. NOTE: This will be the last section written when preparing your case study. (11 points) 2. Identify the Statement of Immediate (obvious) Problem (s) (your company’s issues) including the root cause of the immediate problem, and the secondary problem(s) that may not be solved when immediate problem is solved. (11 points) 3. Describe your company’s Situation (SWOT) Analysis by explaining at least three items for each element (23 points) a) Strengths (internal with company control) b) Weaknesses (internal with company control) c) Opportunities (external with no company control) d) Threats (external with no company control) 4. Explained your ethics decisions based on the attached Ethics Decision making metric 5. Provide an Action Plan for this case including how to prevent a future similar occurrence. Must include what should be done by whom, why it should be done and how it should be done. Should include a contingency plan should problems arise. (23 points)

Write programs to generate data for, or solve civil engineering problems

Deliverables Written Report (2000 words) — File format: PDF and programming code file(s)/spreadsheet(s). Please upload your work using appropriate file names e.g. your student number. Module Leader Signature1 1This document has been digitally signed. 1 Preamble All assessments on this module are individual work. The work you submit must be your own work. Submitting work that is copied in part or whole from another student with or without their permission is an assessment offence. You must fully attribute/reference all sources of information used during the completion of your submission, failure to do so constitutes plagiarism, which is an assessment offence. If you are not familiar with the definitions of plagiarism and collusion, more information can be found here: http://www1.uwe.ac.uk/students/academicadvice/assessments/ assessmentoffences.aspx Please ensure you are familiar with assessment procedures and policies, which can be found here: http://www1.uwe.ac.uk/students/academicadvice/assessments/ assessmentsguide.aspx Structure of assessments This module is assessed by component B, weighted as 100 % of the final mark. To pass the module you must achieve a final mark of at least 40 %. This assessment brief is for component B (2000 words, excluding appendices and references). You will receive formative feedback for this assessment during lectures and group work sessions. The intended learning outcomes are • Demonstrate competence in programming fundamentals including structure and best practice • Apply numerical methods in a programming context to solve common civil engineering problems • Write programs to generate data for, or solve civil engineering problems • Critically compare numerical methods and programmes, considering computational ef- ficiency and accuracy of the results The following section describes the problems you are expected to solve using MATLAB or other general programming language and specific details of the tasks and outputs to feed in to your report. The coursework portfolio described here asks you to consider two problems entitled: 1. Probabilistic-based seismic vulnerability assessment 2. Sustainable design of truss bridges Dr Andre Jesus & Dr Tiago Ferreira 2 University of the West of England Results must also be evidenced by source programming code file(s)/spreadsheet(s). These code routines developed for both elements must be in a text selectable form (no images or screenshots will be accepted). Reporting The following report structure is suggested for both problems: • Problem description: A summary of the problem you are attempting to solve, to include the assumptions needed to obtain a solution and any mathematical elaboration of the equations that are used within your computer program. • Program development: The pseudocode or flowchart used to solve the problem, together with an explanation and justification for your chosen numerical approach to solve the problem. Note that you are also required to submit, as part of your report, the code used to generate your results. • Presentation of results: To include plots showing the outputs from your work and accompanying text to describe their meaning. This section should include the outcomes of any validation exercises you undertake to demonstrate the correct functioning of the programs you develop. • Concluding comments: To explain how your computer program could be extended or generalised for increased functionality.

analyse how well the organisation manages innovation in rapidly changing digital environments, include prioritised recommendations to improve innovation performance

Innovation Fitness Report Assignment 2: (70%): Innovation Fitness Report Carry out research to assess the “Innovation Fitness” of Mastercard Inc. (or any payments company you want), The 4,000 word report and summary 10 PowerPoint slide presentation will analyse how well the organisation manages innovation in rapidly changing digital environments, and will include prioritised recommendations to improve innovation performance You will develop a report which covers key elements including: • Introduction setting the overall context for the study • Identifying and critically reviewing relevant literature • Methodology, embedding core theories and material presented during the course • Data analysis, developing your own critical analysis of the results • Discussion section, drawing together key themes identified in the report and recommendations for future actions to improve innovation management in the digital era Innovation Fitness Report To inform the report, you will answer the following questions: • How well does the organization manage innovation STRATEGY? • How well does it manage LEARNING? • How well it develops and exploits LINKAGES? • How well it manages INNOVATION PROCESSES? • Are the elements of an INNOVATIVE ORGANIZATION in place? Assignment 2: Quantitative Analysis phase • Move beyond general comments on strategy, learning, linkages, processes and innovative organisation • Use quotes from interviews to bring your analysis to life • Compare your findings with comparator organisations – if possible • Develop a heat map of your results – highlighting low and high scores

Research one Gestalt technique that you think may be useful for some clients and link to literature

ACTIVITY 9     COUNSELLING THEORY

 

Research one Gestalt technique that you think may be useful for some clients and link to literature:

1)  Describe the technique

2)  Explain why you think it would be useful for the client

300 Words 4 APA7 references

 

Textbook reading:

  • Corey, G. (2017). Theory and practice of counselling and psychotherapy (10th ed.). Cengage Learning.
    • Chapter 8: Gestalt therapy (pp. 197-229).
      Please use the download/ print chapter/ pages feature from the ACAP Library ebook.

Non-textbook readings:

  • Wagner-Moore, L. E. (2004). Gestalt therapy: Past, present, theory, and research. Psychotherapy: Theory, Research, Practice, Training, 41(2), 180-189. http://dx.doi.org/10.1037/0033-3204.41.2.180
  • Mackewn, J. (2006). Developing gestalt counselling. Sage Publications.
    • Part VII: Working with embodiment, energy and resistance (pp. 157-175).

 

Create two new patterns for measuring statistical results and analytical results within the import and export category and sub-category, in yearly time series.

This assessment requests you to visualise the Australian International Trade dataset (from ABS) that contains over 33 years of data between 1988 and 2021. The dataset has import and export information including 10 main categories and 67 sub-categories. Combined with data visualisation techniques learned during classes including interactive visualisation skills, you should create statistical patterns and analytical patterns between main categories and sub-categories for both import and export. The visual comparison between import and export should be created for both the main categories and selected sub-categories. Explain any trend and breakthrough point. You can use all data attributes for this assessment.

Task

To complete the assessment task you will need to:

Understand the sample trade dataset and its characters, styles, and patterns. Merge import and export datasets together and rescale, reform, clean up the data.
Create two new patterns for measuring statistical results and analytical results within the import and export category and sub-category, in yearly time series. Reformat data for comparison between import and export both category and sub-category
Import patterns into visualisation software such as Tableau or PowerBI. Then create time series charts for comparing between import and export for the TEN main categories from the dataset.
Create interactive charts exploring details of trade for the TEN main categories. Find any trends and breakthrough points in interactive charts, then explain what you have found and how that has happened.
Create a visual dashboard that combines time series charts and interactive charts together for ONE main category and its sub-category.
Create a visual storyboard for ONE main category to illustrate the relationship between those trends and breakthrough points.
Write a summary of the visual dashboard and storyboard highlights and advantages.
Write a report to summarise the results of visual analytics for selected categories. Any recommendation should consider the Australian local industry’s impact.
This assessment requests each student to visualise the Australian International Trade dataset (https://www.abs.gov.au/statistics/economy/international-trade/international-trade-goods-and-services-australia/jan-2022 (Links to an external site.)) that contains over 33 years of data between 1988 and 2021. The dataset has import and export data including 10 main categories and 67 sub-categories. Over $362 billion export and $233 billion import occurred during 2020.

Submission
Submission should contain two files. One is a zipped file containing all working data files from Excel, Tableau, PowerBI, or any other data visualisation tool format. The data files should have all the data and graphs presented in the assessment. The other file is a report, which should be 5-6 pages in length including graphs.

The two files should be named as YouName_A3.zip file and YouName_A3.docx file.

 

Length
The final report should be 5-6 pages in length including graphs.

 

Assessment objectives
We are looking for your ability to:

Demonstrate understanding of international trade data characteristics
Ability to use data visual analytics methods to present information
Ability to create visual patterns to visualise a dataset
Demonstrate the ability to critique different data visualisation approaches
Demonstrate the ability to deploy data visualisation method in a variable data format
Marking Criteria
Use excel to merge export and import data together. Creating statistical and analytical patterns in excel format. (10%)
Deploying both patterns into Tableau or Power BI to create time series charts for storytelling and analyse the relationship between category and sub-category. (10%)
Find bigger trends and breakthrough points in TEN main categories, and explain those trends and breakthrough points. (30%)
Create dashboard and story to explore ONE main category and its sub-categories for storytelling and find out trends and breakthrough points. Explain the weights and impact levels from those trends and breakthrough points (30%)
Summarise advantages of dashboard and storyboard have been found throughout this trade data visualisation process. (10%)
Write a 5-6 page report including graphs, executive summary, and conclusion. (10%)

Write a thesis on the following topic: the impact of business intelligence on the pharmaceutical supply chain.

15 pages + well-structured + cited references

Description

My thesis topic is the impact of business intelligence on the pharmaceutical supply chain. I need content about business intelligence and future trends related to my thesis. Business intelligence: 4 pages Business intelligence future trends: 4 pages I need content about pharmaceutical industry and pharmaceutical supply chain in general. Pharmaceutical industry and pharmaceutical supply chain: 8 pages I need a KPI assessment related to the attached paper Demand forecasting in pharmaceutical supply chains: A case study. KPI assessment about the pharmaceutical case: 4 pages I am going to use symbolic regression for demand forecasting in heuristics lab. To do that I need to compare symbolic regression with other demand forecasting techniques (linear regression, neural networks, etc…) and prove that symbolic regression has the best results in demand forecasting. (5 pages) (4 demand forecasting techniques). Provide a comparison between Heuristics lab and other softwares that can do symbolic regression and prove that Heuristics Lab is the best one. (5 pages) (4 softwares).

Evaluate critically the complex health and social care needs of an individual with challenging mental health problems, demonstrating a critical application of contemporary theory.

PUP 4101 Working with clinical complexity in contemporaneous mental health practice

ASSIGNMENT GUIDANCE WRITTEN

 

Learning Outcomes

 

  1. Evaluate critically the complex health and social care needs of an individual with challenging mental health problems, demonstrating a critical application of contemporary theory.

 

  1. Critically analyse the application of judicial precedent and statute in a mental health law context, considering its relevance to the development of clinical practice and care delivery in mental health.

 

  1. Critically appraise recovery focussed care in challenging situations including pharmacological and therapeutic approaches for the management of severe mental illness.

 

  1. Demonstrate proficiency in numeracy in order to apply pharmacological aspects safely.

 

  1. To demonstrate the ability to adhere, concisely, to the requirements contained within the assessment brief.

 

What does the assignment entail?

Both the written assignment and the presentation expect the students to select an individual with complex needs and critically analyse key aspects in their care from a recovery perspective. This will include a critical evaluation of assessment, care planning and risk management (to include psycho-social approaches and the legal, ethical and professional issues relating to the service user) taking into consideration the current evidence base.

 

4000 notional words for the written assignment;

This must meet Learning Outcomes nos. 1, 2, 3 & 5;

 

In order to pass the module, both parts of the assessment must be passed. This assignment at 40% or above and the maths at 100%.

 

It is essential that you follow the word count guidance and rules on confidentiality as detailed in the Programme Handbook.

 

 

 

This structure is intended as a guidance only.

 

Introduction (approximately 200 words).

 

Set the scene, identify how you intend to meet the learning outcomes for this assignment (1, 2 & 3). Declare confidentiality (NMC & EHU). Write in the third person (the author).

Identifying information (maximum 150-200 words).

 

Brief synopsis. Name of client (pseudonym), age, social contacts, hobbies/interests, brief account of episodes of care to date, pre-morbid history (some details may need to be omitted to maintain confidentiality).

 

Presenting problem(s) (approx 150-200 words).

 

Current diagnosis (ICD-10 or DSM-V), nature of current symptoms/experiences, support networks. Client’s main concerns/difficulties, and any family concerns (if applicable).

 

Assessment and formulation phase (approximately 1000 words).

 

How was assessment of needs conducted? (Consider CPA framework). What methods/approaches were used e.g. face-to-face, self-rating scales, family/carer interviews? PSI formulation framework? e.g. stress-vulnerability model, ABCDE model. Strengths and limitations of various assessment methods. What is the evidence that underpins such approaches? How were health and social needs prioritised? Where there challenges to conducting assessment e.g. engagement issues, mental capacity? How sensitive and emotive areas were approached e.g. history of psychological trauma and/or abuse? How was risk assessed? Are there issues of safeguarding? What evidence-based tools were used? Please fully reference any measurement tools that are cited.

 

Planning and Implementation phase (approximately 1200 words).

 

What pharmacological and psychosocial interventions were agreed as part of the CPA care plan? What is the evidence underpinning care planning approaches? How would risk be managed? Was a positive risk taking approach adopted? Was this a collaborative process? Was mental capacity acknowledged? Was a recovery-based model used? What is the underpinning evidence in terms of recovery approaches? In terms of the client’s goals and aspirations, what did he/she understand by the notion of recovery? How motivated was the individual in terms of a recovery-based approach? How may this contrast or compliment against a medical model approach? What MH legislation was indicated in the care package and delivery? e.g. CTO, Section 117, Guardianship.

 

Evaluation (approximately 1000 words).

 

Critical appraisal of care. Were there challenges or setbacks on the client’s journey? If so why? Were there any challenges to ensuring the client received a fair and equitable experience of services? (Consider Equality Act, 2010). Was the care delivery defensive or defensible? (Consider MH legislation and professional accountability). Can risk be measured, quantified or predicted? How empowered was the client? Was the approach largely risk aversive or not? If so, how might this collide with the ethos of recovery based care? Was one treatment approach more strongly indicated than others e.g. pharmacological? Is a stand-alone treatment approach more effective? Can one size fit all? Are there challenges to achieving best practice and equality in the current climate of service cutbacks?

 

Conclusion (approximately 200 words).

 

Summary of key points discussed, new insights, key considerations for future practice.

Common errors in the assignment which will affect your mark or fail.

 

 

  • The focus ends up being on telling the story of the client, this is descriptive and not analytical. You want to weave the client through the assignment linking theory to practice, what does the evidence say and how do you support what was done if it doesn’t match the evidence base?
  • The client is barely mentioned and ends up being a critique of care in the general sense.
  • Level of criticality is weak. At level 7 it’s about making those connections between theory and practice and being able to really dig deep into the areas that need exploring and come up with a balanced argument which starts to show independent thought and new ideas whilst using comprehensive references.

 

For students who choose to deliver a PowerPoint presentation, there is a separate presentation assignment guidance.