prepare a report that critically evaluates one retailer’s responses to a current retail market issue in comparison with one or more retailers in the same retail sector as your chosen retailer.
| Learning outcomes assessed within this piece of work as agreed at the programme level meeting |
1. Knowledge outcome –You will be able to develop in depth knowledge of key issues regarded as critical to the future success of the retail sector and be able to evaluate critically the tactical and strategic responses of retail organisations. 2. Intellectual /transferable skills outcome – You will be able to apply a wide range of frameworks and techniques to the analysis of complex business situations to inform a range of critical business decisions facing today’s retailers and demonstrate critical, and independent thinking in the evaluation and synthesis of information
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| Type of assessment: | Formative Assessment – Feedback provided on one page (500 words) (0%).
Summative Assessment – An individual 3000 words report investigating the response of a number of retailers to a current issue in the retailing industry (100%)
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| Assessment deadline: |
Instructions for Summative Assessment
Your assessment for this module takes the form of a report:
You are required to prepare a report that critically evaluates one retailer’s responses to a current retail market issue in comparison with one or more retailers in the same retail sector as your chosen retailer. The focus of the report is an examination, in depth, of the relationships between theory and current retail activities.
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Note that the topic of your report must be based one of the topic areas discussed in the module, i.e. one of the issues below faced by retailers:
- Retail Branding
- Etailing, Omnichannel retailing, and E-loyalty
- Global Retailing
- Global sourcing
- Shopping Malls and the Future of the High Streets
- Customer Relationship Management and Loyalty
- Corporate Social Responsibility (CSR) and Sustainability
- Social marketing, supply chain issues, and Fair Trade focusing on food
The grading criteria and their weighting for the Assignment are as follows:
- Content, breadth and relevance of research 35%
- Level of analysis/application of theory 35%
- Conclusions/ discussion/ policy recommendations 20%
- Presentation, clarity, structure, grammar, correct referencing 10%
You are advised to allocate your efforts accordingly. For more details see the grading criteria grid below.
The word limit for this assessment is 3,000 words