What are the best marketing communications or promotional tools for this message? 

Purpose  

The purpose of this assignment is to create marketing communications recommendations for a marketing campaign. This connects to course learning outcomes of identifying the role of marketing in communicating value for customers, as well as applying the concepts of value proposition and positioning. This assignment also connects with prior assignments from Weeks 2 and 4.

Assignment Task Overview  

For this assignment, you will again assume the role of a marketing analyst. Your consulting firm has been hired to assist with a campaign effort for the client company of your selected product/service. This time the task will be to help create aspects of the marketing campaign. You will communicate your results in a professional presentation slide show commonly known in marketing as a “deck.”

Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message much reach consumers to create awareness and generate need with those potential customers.

There are three steps to this assignment. Review all three steps before you begin.

 Step 1: Refer to the same product/service used for Weeks 2 and 4 assignments.  

• The same product/service used for Weeks 2 and 4 will be the subject of this assignment.
• Review any feedback you received on your prior assignments.

• Follow the specific instructions outlined in Steps 2 and 3 below.

Step 2: Complete each of the following tasks as they relate to your product/service. Note the research and references requirement.  

1. The Marketing Message

Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message much reach consumers to create awareness and generate need with those potential customers.

4. Define the Segment. Refer to your Market Segmentation Memo from Week 4.
5. Describe the segment you recommended for this client in Week 4. You may refine the segment based on any feedback you have received. Present here the revised or updated segment description.
6. Discuss the purpose of your client’s marketing communication with this segment.
7. Define the Value Proposition. Refer to the value proposition from your Value Proposition Memo from Week 2.
8. Refer to the value proposition you identified for this client in Week 2. Adapt that value proposition to your new segment. You also may refine the value proposition based on any feedback you have received. Present here the new value proposition that you will use to create the message for the new segment.
9. Create the message.
10. Create and provide here an example message that would be appropriate to resonate with your new market segment for the client’s purpose.  See the “Integrated Marketing Strategies” learning resource. Use words and/or images.
11. The Marketing Communication Tools  
12. Choose the tools. You have determined the message. Now, you’ll consider the marketing communication mix. What are the best marketing communications or promotional tools for this message?
13. Consider the promotion tools described in the “Tools of Promotion” learning resource. Begin by identifying for yourself which ones are not appropriate and why. Present twotools you recommend for communicating this message to this target segment. Choose and discuss at least two different tools described in the “Tools of Promotion” learning resource. Your choices must reflect the characteristics of your target segment.
14. For the two promotional tools you recommended in this section, add additional detail. For example, if “events and experiences” was one of your recommendations, provide an example of an event that would be appropriate to communicate the message to your target segment.

III. Recommendations (Summary and Conclusion) 

1. The right message and medium for the segment. What is the message and the medium you recommend to reach this new target consumer segment?
2. The segment: Summarize the new segment you created. You are reminding the client of the goal.
3. The message: Present the message appropriate for the segment. Use words and/or images.

• The promotion tool: Present at least two different promotional tools from the major modes of communication, along with an example for each.

1. How to integrate the marketing communications? Make some specific recommendations for your client to best integrate the message and the marketing communications you have recommended.

Step 3: Format your submission as a PowerPoint presentation to comply with these requirements. Meet the research and reference requirements.   

Communicate your results in a Microsoft PowerPoint presentation. This is a presentation that would be effective in a professional marketing setting. See Creating Effective PowerPoint Presentations

• Your presentation will have a cover slide, an agenda slide (also known as index slide), three major content sections (see below), and references slide(s)
• It is reasonable to expect this assignment to be about 10 slides in length, not including cover and references slides.

Research and References Requirement   

• All statements of fact within the memo must be supported by a credible source, and that source must be cited using APA in-text citations. See Is my source credible?

• Include a slide with a list of your sources in APA format. The reference list slide is required and should appear at the end of the slide deck. See APA Citation Examples (UMGC Library)

Discuss the various roles of the following stakeholders in this scenario: * Head of the local Public Health Department * Mayor * Railroad Representative * School Superintendent * Hospital Administrator * Local Red Cross

Description

Read the article attached and Discuss the various roles of the following stakeholders in this scenario: * Head of the local Public Health Department * Mayor * Railroad Representative * School Superintendent * Hospital Administrator * Local Red Cross make sure each paragraph has role title from the bullet point. Include a paragraph on how the actions taken have a financial impact on the agencies/organizations. Assess population needs, assets and capacities that affect communities’ health. Apply principles of leadership, governance and management, which include creating a vision, empowering others, fostering collaboration and guiding decision making. Apply systems thinking tools to a public health issue. Demonstrate approaches to assess, prevent, and control environmental and/or occupational health hazards.

STATEWIDE MEDICAL AND HEALTH EXERCISE TRAIN DERAILMENT (MCI) SCENARIO SUMMARY

SCENARIO

A train is travelling through Kansas City, Missouri, with an estimated 100 cars of mixed freight (including hoppers and tank wagons). At a level crossing near a busy intersection, dozens of vehicles on either side of the tracks wait for the train to pass including two school buses carrying their maximum capacity of 60 K-8 children each. The grade crossing signal malfunctions, causing the gate to open early. While most vehicle drivers understand there has been a malfunction and that the train is still approaching, one impatient driver of a large van attempts to move across the tracks before the train comes through. The movement happens too quickly for the engineer to slow the train significantly. At 0800 local time, the train strikes the van, instantly killing the driver and setting off a chain reaction that begins with a 23-car derailment. Multiple tank cars jump the tracks and strike idling vehicles in the road, including the two school buses. Several of the tank cars carrying Vinyl Chloride Gas overturn. First responders arrive on the scene within minutes. Based on the size of the event and estimated numbers of casualties, the crash is declared a Mass Casualty Incident (MCI) and various agencies, including but not limited to law, fire, EMS, and healthcare facilities, are notified based upon local MCI policies and procedures. MCI triage standard operating procedures (SOP) are immediately implemented (e.g. START/Jump START) with victims at the site. The fire department weighs the possibility of an evacuation or shelter in place order due to initial concerns regarding a potential breach of the train cars carrying Vinyl Chloride Gas. There is discussion that the evacuation area might be as large as a one-mile radius from the train derailment site. The Fire Department also confirms that there is no risk of contamination to victims. The area being considered for evacuation/shelter in place includes many businesses, healthcare facilities (skilled nursing facilities, long term care facilities, etc.), and residences. Law enforcement closes surrounding roads to through traffic. Because the motivations of the driver who crossed the tracks have not been ascertained, the area is being treated as a possible crime scene. Seventeen people have been killed and 113 have been injured, including many of the children that were on the school buses. The scale and nature of the incident, especially the involvement of injured and deceased children, is proving to be psychologically challenging even for veteran first responders. At 0850, the first patients begin arriving at local hospitals.

Design and conduct a health needs assessment of a community or group with a specific illness or issue.

Task:

Design and conduct a health needs assessment of a community or group with a specific illness or issue.

Choose one of the following:

• 20 Minute Power Point Presentation and 10 minutes for questions –Weighting: 100%
• 4,000-word Essay -Weighting: 100%

This has to be Public Health illness/issue. Community can be anything small or large – a community of people with type 2 diabetes or a community of people suffering from food insecurity. You need to focus on the definition of a health needs assessment and ensure you address all of the elements in it

Choose anywhere you want, any Country.

Introduce the importance of a health needs assessment and describe the process to set up what you are intending to do. However, it is crucial to critique what you will be doing to address the deeply entrenched health inequalities that impinges on people’s access to health and wellbeing resources.

Remember there is nothing more powerful than the voice of the marginalised. Therefore, how do you intend to engage with and meet the needs of members of the community to reduce these health inequalities – who are your stakeholders – co-production with a full understanding of the needs/voices of the marginalised. This requires critique.

Always check that you have fully met the LOS before submission. It’s a good idea to have these in front of you when writing the essay/presentation and tick off the LO’s that you have met

Introduction

• Introduction conveying the remit of the essay/presentation.
• Identify the specific population or group and critically interpret the epidemiological and demographic data about the health issue and social determinants of health.

Main body

• Develop a sound argument for the choices that you make in terms of identifying and prioritising the health needs.
• Provide a rationale for your chosen design of health needs assessment and discuss the conduct of the health need assessment. Endeavour to recognise and address barriers and facilitators.

• Discuss must be critical and synthesis must be evidenced with reference to key issues such as power, stigma, empowerment, inequalities, culture, economics, deprivation etc.

Conclusion – should recap your key points and clearly articulate the implication for public health practice.

References – cite academic sources and apply Harvard referencing correctly.

Proof read to avoid errors associated with grammar, spelling and syntax.

How did your personal tax experience and knowledge help you in completing this tax return?

YOU MAY ADD SPACES BETWEEN THESE QUESTIONS FOR YOUR ANSWERS, AND INCLUDE

ANY COMPUTATIONS NEEDED IN A SEPARATE EXCEL DOCUMENT.
1. Personal perspectives and position: What is your experience and knowledge level regarding
individual taxes? How did your personal tax experience and knowledge help you in completing
this tax return? My experience with individual taxes is limited to class assignments. In that
regard, the tax return 1 was important while handling the current assignment.
2. Other salient perspectives and positions: What resources did you use in preparing this tax
return? In order to receive full points for this question you must provide references to page
numbers in your textbook and specific addresses within the IRS website.
I used the IRS website, in particular, the 2021 instruction 1040. The document describes changes
from previous filing forms and is recent, https://www.irs.gov/pub/irs-pdf/i1040gi.pdf , 2021 Forms
W-2, https://www.irs.gov/forms-pubs/2021-forms-w-2-reporting-of-qualified-sick-leave-family-
leave-wages-paid-under-the-families-first-coronavirus-response-act-as-amended-by-the-american-
rescue-plan .
3. Key assumptions: How did you decide what filing status to use? How did you decide which
income was includible or excluded? How did you decide which expenses were deductible?
Please explain. Assuming that the customer experienced losses from stock, occasioned by the
current COVID-19 pandemic, she is posed to receive deductions as a result of capital loss.
Besides, her salary and other incomes earned from her real estate and inherited rental house
were considered for taxation. It was assumed that the client was healthy through the COVID-19
pandemic because it influenced the rate of tax deductions, significantly.
4. Quality of evidence: Show your work in an Excel attachment for the following line item: Form
1040 Line 16. (When calculating the tax amount, make sure you consider the preferential tax
rates for long-term capital gains and qualified dividends. If your tax amount calculated in your
Excel worksheet is slightly different from the tax amount calculated by the software, just make a
note of it on the spreadsheet. It may be a rounding difference, but you should not be off by too
much.)

5. Conclusions, implications, and consequences: From your answers to the line items in this tax
return, is this individual in a position to receive a refund from the IRS or to pay additional tax to
the IRS? Paige is in a position to receive refund from IRS based on her qualification for Earned
Income and Earned Tax Credit.

6. Identify criteria for assessing alternatives: Based on the amount owed or to be refunded, what
are the key tax issues that should be considered during the next year? List at least two key tax
issues and explain each. (Think outside the box; this is not given in the problem.)
Tax issues to be considered for next year includes amounts refundable as a consequence of COVID-
19 implications. In that case, Paige will receive additional refunds.
7. Applies criteria to alternatives: Based on these key tax issues, what are the taxpayer’s options
for the next year? Identify options for each tax issue listed. (Again, think outside the box.)
The taxpayer’s options for next year includes subscribing for the Earned Income and Earned Tax
Credit, incase she has not enrolled. Besides, she will receive credit worth approximately $57000
because of her two children.
8. Evaluates results: As a tax preparer, what would you recommend this client to do next year based
on the options identified? (Please do not say that the client should be more organized, or keep
better documentation, or anything along those lines. In at least three sentences, use the text and
knowledge gathered over the semester to put together a solid recommendation to this tax client. )
The client should consider exploring tax deductions and credits within her reach. Moreover, the
client is expected to enroll her two children for credit considerations.

Does music positively correlate to sports endurance?

What is the value of the correlation coefficient for your chosen data? What does it mean?

DATA ANALYSIS FOR BUSINESS

Assessment 2 – PORTFOLIO

This assessment is worth 70% of the total module marks.

Complete ALL FOUR PARTS of this assessment. Each part is worth 25% of the total marks.

Your answers must be presented on this template document. Your answers should be contained in the spaces provided.

You are advised to complete this portfolio as you progress through the module.

It is strongly recommended that you do not leave all the work until the last minute. For example, part 1 is based on the first three weeks of lectures and seminars, and it is recommended that you complete it by the end of week 4.

There will be time set aside in some of your seminars to work on your portfolio.

Student ID number:

PART 1: Presentation and Display of Survey Data

1 (a) Averages in the news

Find an example of a mainstream media report that includes the word “average” in the headline. The report should be on a subject broadly related to your degree title.

Provide the link to the article here:

Paste a screenshot of the headline and relevant parts of the report mentioning the average below:

Answer the following questions. If you cannot find an answer for a question, explain what effect this might have on the information in the article.

Which kind of average has been used?

What was the size of the sample used to find the average?

What is the source of the data? How was the data collected?

Do you think the average was chosen to give valid and reliable results, or to attract the most readers?

1 (b) Charts in the news

Find an example of what you consider to be a GOOD chart about the Covid-19 pandemic, and an example of a BAD one.

Include the charts on this page, together with links to the source.

For each chart, give THREE reasons why you consider it to be good or bad.

PART 2: Correlation and Regression

2 (a) Correlation and causation

Using examples, outline the differences between correlation and causation.

2 (b) Correlation and regression

For this part of your portfolio, you are required to find some data from Statista.com (email address and password required off campus), a leading provider of market and consumer data. You should find some data broadly related to your degree title. (If you do not have access to Statista, your lecturer will advise you on where to find some data).

For the correlation and regression analysis, you will need TWO columns of data so that you can have X and Y variables. You made need to download two different files and then combine them in Excel. You need two columns of the same length, with at least 10 pairs of (X, Y) data.

Write down the titles of the data file(s) you have chosen to use:

Write down which variable you have chosen as X and which as Y, and give a reason for your choice.

Use Excel to create a fully-formatted scatter chart of your data, showing the linear regression line, R-squared value, and the equation of the regression line.

What is the value of the correlation coefficient for your chosen data? What does it mean?

Using the values in the regression equation, explain what your analysis shows.

Explain the concepts of interpolation, extrapolation, validity and reliability when using a regression model for forecasting.

PART 3: Index numbers and Percentages

3 (a) Excel functions and percentages

The table below shows selected price details for unleaded petrol and diesel published by the Department for Business, Energy and Industrial Strategy. (https://www.gov.uk/government/statistics/weekly-road-fuel-prices)

Using the example spreadsheet above, explain how the Excel VLOOKUP function can be used to find items in an Excel table.

The price of petrol and diesel includes fuel duty (levied at a flat rate of 57.95p per litre). VAT at 20% is then charged on both the product price and the fuel duty. Complete columns C and D, and rows 6 and 7 in the table below, and give an explanation of your calculations:

3 (b) Rebasing and Descriptive Statistics

The table below shows the average price of petrol and diesel in November from 2012 to 2021. Fill in all the missing values and give an explanation of your method.

Use the information in the table above, together with any descriptive statistics you may calculate, to make FIVE relevant comments and/or comparisons about Petrol and Diesel prices since 2012.

PART 4: Time Series Analysis

The table below shows information about visits to the UK by overseas residents, and visits abroad by UK residents. The data is also available as an Excel file on Blackboard.

Source: https://www.ons.gov.uk/

Select some of the data above and complete a time series analysis.

You do not need to analyse all of the data.

Clearly state and interpret all seasonal effects that you have calculated.

Use your model to make relevant predictions.

Use calculator or Excel (see your seminar on time series analysis).

Present your results on the next pages.

Discuss the role of modelling in AI in Education

AIDAE Assignment 3 (worth 60% of the overall mark)

Total number of words 3000 (+/- 10%)

Answer all of the following questions:

1. Can a computer think? (approx. 750 words) 25 marks

2. Discuss the role of modelling in AI in Education (approx. 500 words) 20 marks

3. What kind of knowledge would an automated tutor of <choose a subject domain> need to represent crucially to be at least minimally adaptive? (approx. 500 words) 15 marks

4. Using your example above define 3 issues and 3 advantages connected with modelling in this context (either relating to knowledge representation and engineering and/or to machine learning of models), explaining why they are issues/advantages (approx. 500 words) 20 marks

5. Explain up to 4 the key ethical concerns that relate to AI and data bias.  Then using the ethical concerns described, provide 3 illustrative examples in the specific context of AI in Education (approx. 750 words) 20 marks

Why does risk management matter?

Topic:

Strategic Risk Management: To understand the challenges of risk governance and its application in managing systemic risk in a practical setting.

1. Introduction to strategic risk management:

What is a risk?

Some ISO risk descriptions/definitions

Some basic risk concepts

Classification of risks

Categories of risk

Different types of risks

Objectives of risk management

Why does risk management matter?

Benefits of risk management

Business challenges

Risk intelligence

Strategic risk management definition

Managing for value strategy and risk

Managing for value-risk and reward

The financial impact of risk event

Corporate risk environment

Corporate strategic management

Risk appetite and strategic planning

Valued based management

Developing strategy

2. RISK ARCHITECTURE:

Enterprise risk management

Erm history and purpose

Definitions of erm

Erm: input, output, and impact

Features of an erm approach

Some Risk management standards and frameworks

Deloitte erm model

Coso erm cube

Coso overview

Coso erm framework

Iso 31000 2018 & principles

Expanded view of ISO 3100 (2018) Principles

The IRM risk management process

Attaching risk to objectives

3. RISK GOVERNANCE:

Risk management failures

Governance-Concept

Corporate governance-mechanisn

OECD principles for corporate governance

LSE corporate governance framework

Risk governance concept

Purpose of risk governance

Benefits of risk governance

Risk governance framing

Corporate risk governance implementation

Effective crg

Crg challenges

Risk governance models—irgcs

4. Operation risk management:

Basic principles of operation management

Describe the complexity and dynamic nature of operations and operations management

Risks associated with operations

Potential sources of failure

What is risk at operations?

Post failure analysis

Failure mode effects analysis (FMEA)

Bathtub curves

Preventing failures

Mitigating actions

5. Financial risk management

Types of financial analysis

Different types of risks related to total firm

Perform DuPont analysis

Measuring leverage

Efficiency and performance ratios

6. Project risk management:

What a project contains?

Stages of project management

Project management phases

Project risk

Project risk management

Scope of project risk management

Risk identification

Risk breakdown structure

Risk identification tools

Risk analysis techniques

Risk monitoring and controlling

Audit, document and close out

7. Supply chain risk management

What is supply chain management

What are the main activities of supply chain management

How do supply chains behave in practice

What are possible risks in supply chains

How can risks in the supply chain can be addressed to improve supply chain performances?

8. Security risk management:

What is security and security risk?

Relationship between global threat and security risk

Critical national infrastructure management: some challenges associated with cni

The financial impact of security risk event

Where do security risks sit compared to other risks

Security vs safety

9. Corporate social responsibility CSR:

CSR the definition

Scope of CSR

Dimensions of CSR

Pillars of CSR the pyramid of social responsibility

CSR evolutions

Forms of CSR: value and system based

Sustainability awareness

How can CSR is effective

CSR and risk management

Risk responsibilities

Evaluate the strength of your proposal, anticipating problems that might arise and how you would address these. Do you envisage any limitations to the research?

Abstract

A concise statement of your intended research of no more than 100 words. This is a synopsis of your proposal.

Background

• The context of the proposed project including policy drivers if appropriate
• The rationale for the proposed research.
• Describe your lit review methods- keywords used, databases etc. Interpret the body of evidence –what do we know? What don’t we know? From the literature can we hypothesise an idea? It can be useful to do a literature summary table and put it in as an appendix. Identify the gap and how your proposed research will fill it
• Demonstrate your familiarity with the relevant field

Research question/hypothesis (if appropriate), Primary outcome (aim) and secondary outcomes (objectives) of the project

Methodology

Design

Outline the approach you will use to answer your question (Qualitative, quantitative, ethnographic, critical theory etc.) explaining the reasons for your choices.

Sample

Explain your sampling strategies (who what how) and discuss whether ethical approval is required.

Methods / Procedures

What are your outcome measures? Exactly how are you going to carry out the method of enquiry? What procedures will you undertake to collect your data? Who will undertake them? Include where / what / who. If the intervention is very complex and uses up too many words you may need to write a protocol with the finer detail and attach it as an appendix. If you are undertaking measures then include a section on outcome/process measures – again who what where? Show that they were conducted in a reliable/valid way.

Data analysis

How and who will analyse the data? You need to be specific about what you are going to do with the data. How will it be presented in the report?

Discussion

Evaluate the strength of your proposal, anticipating problems that might arise and how you would address these. Do you envisage any limitations to the research? Could something go wrong in the practical application and how will you negate these issues? Will you be able to sufficiently recruit? What do you envisage will be the impact of your findings on your practice? Can these findings be transferable to a wider population. Will there still be research gaps? What would be the next step? The proposal should demonstrate the originality of your intended research. You should therefore explain why your research is important (for example, by explaining how your research builds on and adds to the current state of knowledge in the field or by setting out reasons why it is timely to research your proposed topic). Discuss the impact of your project

References

Appendices:

Timescale

Costs

Evidence table

Interpret and critically evaluate research methodology and findings and the evidence base for social work, integrating these into the application and implementation of successful social work interventions

Introduction to the Module

Justifying decisions that affect people’s lives means that practice must be informed and defended with evidence and knowledge. This module therefore supports students in identifying and critically evaluating research as one of the most valid and reliable types of knowledge for social work practice. Students will develop an understanding of research processes and criteria for assessing the relevance and quality of research for professional practice as preparation for the Dissertation module.

This module has two primary objectives:

1) To promote the critical use of research in social work by equipping students with the capacity to locate and critically evaluate research studies, particularly in relation to vulnerable people and the efficacy of various related interventions and services;

2) To provide an informed understanding of the processes of reviewing social research and therefore to prepare students to undertake their dissertation research.

Module Objectives and Learning Outcomes

On completion of this module students should be able to:

• Critically evaluate knowledge and skills for practice, drawing on evidence from a range of sources in appraising interventions and service delivery with social work colleagues, other professionals, users of services and carers;

• Interpret and critically evaluate research methodology and findings and the evidence base for social work, integrating these into the application and implementation of successful social work interventions;

• Engage critically in the nature and application of social work knowledge, skills and values and on ethical research practice including the complex relationships between, and the value dilemmas inherent in, balancing rights, responsibility, freedom and authority and power;

• Demonstrate critical self-refection and reflexivity in relation to: use of self in the use of social work knowledge; theorising; the use of professional processes; in the application of ethically sound and value based social work practice; knowledge to inform practice; and research skills to support the evaluation of social work practice.

Outline Syllabus

The specific focus of this module is to support you in developing an understanding of the knowledge, process and skills needed to undertake research into social work practice.

The learning on this module is based on the following themes:

• Understanding research-informed practice in social work
• Finding and reviewing primary research
• The research process
• Using theory to frame and develop research
• Methodology and methods of collecting data
• Analysing data
• Ethics and reflection in research
• Evaluating research
• Research for practice

Information on the MSc Social Work dissertation

Students will conduct desk-based studies for their MSc Social Work dissertation. The Safeguarding: Research-Informed Practice module is therefore geared towards giving an understanding of secondary research processes that utilise data and findings from published research studies.

Learning and Teaching Strategy

The module teaching and learning strategy blends lecturer input, all-class discussion and small group work so that students are supported in understanding research processes. Each weekly session is designed to directly address one assessment criterion and therefore directly informs the two assignments. Workshop sessions will support students in completing their assignments.

Set reading

Reading will be set to complete before each week’s class – please see Blackboard and the Talis Aspire list for information. This will be a very valuable way to deepen your learning and get the maximum possible value from the sessions. The weekly reading will be directly relevant to assignments, which require in-text references to support points around research-informed practice, research design and critical appraisal.

Accessing tutorial support from the module team

You are warmly encouraged to email Katerina if you have questions or would like to book tutorial support for your learning. Tutorials often work best if you prepare a list of queries to cover during the meeting, which generally last up to 30 minutes.

Email support

Lecturers will endeavour to reply to emails as soon as possible within working hours, but please note that teaching and administrative duties may mean that responses are not immediate. During busy times, please allow up to five working days for a response.

Inclusive approach to Equality, Inclusion and Diversity in Learning and Teaching

As a School of Health and Social Care we are committed to actively and openly adopting, promoting and embedding a culture of equality, inclusion and diversity and in challenging all forms of discrimination and inequality. As health, social work and social care professionals we uphold the principles and practice of equality, inclusion and diversity into all aspect of our professional practice and through our professional and personal values. We promote equality, inclusion and diversity in respect of creating a fairer society. We value differences in society and promote positive action to support inclusion that contributes to developing an inclusive society overall. We have developed a set of principles to support approaches and strategies for embedding equality, inclusion and diversity (EID) into learning and teaching practices across the School of Health and Social Care (SHSC), within all programmes, modules and all teaching and learning events. We expect everyone to support and adhere to these in our principles and in our practice. Full details can be found in the Programme Handbook.

The Safeguarding: Research Informed Practice module supports students to use research evidence for analysing the various social, political, economic and cultural factors affecting the realisation of equality and inclusion at individual and structural levels. Discussions of primary research will focus on service user wellbeing, issues of vulnerability and the efficacy of various interventions and services.