What are the specific challenges in building and maintaining interracial and multicultural coalitions? How can participants overcome these challenges?

Discussion Question Prompts:

1. What are the specific challenges in building and maintaining interracial and multicultural coalitions? How can participants overcome these challenges?
2. Identify a social issue and give an example of two ways advocates might frame the issue in the media. What are the implications of these two different ways of framing the issue?
3. Describe three (3) elements of working with historically underserved communities. Include an example of a community (geographical or social group)

Conduct a research proposal on the title:The impact social media target marketing has on consumer buying decisions within Tesco.

Research Proposal.

Title of research.

The impact social media target marketing has on consumer buying decisions within Tesco.

Introduction.

For modern marketers, social networks are a channel of communication with consumers. Consumers search for information about products on the Internet using various social resources. Sellers must be able to communicate their content on social networks in such a way that a special search for goods leads the consumer to purchase.

In 2020, British company Tesco ranked fifth among the most popular brands on Facebook in 2020 (Tankovskaya, 2021). Social networks for Tesco are a new modern reality of product promotion, creation of certain target groups and individualisation of their advertising.

The main objective of this paper is to determine why and how social media is changing consumer perceptions of Tesco brand buying behaviour. To show, how Tesco uses social media such as Facebook and Twitter to influence consumer behaviour.

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Research Question.

The research question is:

• How can an organisation use social media to influence consumer buying decisions at Tesco by turning social media metrics into a demonstrable communication strategy?

Aims.

This research topic leads to a general understanding of the impact of social media on customer shopping habits. Therefore, the main purpose of the study is to assess the role of targeted advertising in social networks as an audience-marketing tool.

Objectives.

The main purpose of this research work is to analyse the significance of targeted advertising in social networks for influencing consumer behaviour.

Sub-objectives:

1. a) Analyse how Tesco uses social media such as Facebook and Twitter to influence decision making for high growth consumer products.

1. b) Analyse how social media has influenced shopper behaviour as a peer group.

1. c) Evaluate the effectiveness of targeted advertising in popular social networks to increase the Tesco audience.

1. d) Recommend practical ways to use targeted marketing on popular social media to grow Tesco’s audience.

Literature review.

A preliminary review of the literature will help to find out how modern targeted social media advertising works on the purchase decision. What is targeted social media marketing. And why a review of the literature shows that Tesco’s focus is not on its website, but on its social media platforms. The company is more successful due to constant interaction in social networks.

Research Methodology.

This research paper only includes secondary data sources. Data were obtained from online sources, peer-reviewed journal articles, and books. The use of primary data collection forms was not possible.

The main limitation of the study was the lack of capital and time. Data collection and analysis would prevent a researcher from traveling from one location to another, interviewing different Tesco executives, Tesco’s social media team, and marketing executives, and still produce a report on time.

Ethics consideration.

This research study only used sources allowed for use in the public domain to safeguard the authors’ interests. For secondary information gathered and captured in this study, the researcher recognised the authors’ works and efforts. Generally, any private information was not exposed in the public domain.

Research Management Plan.

This research consists of several phases. All phases are scheduled in the Gantt chart (Figure 1).

Figure 1. Gantt chart illustrating a phases of research.

critically review the theoretical, empirical, and methodology literature.

Assignment Brief

1. Purpose of the Assessment

The purpose of this assignment is to examine the student’s ability to produce an extended piece of work on a selected topic within the broad business and management field and develop the necessary skills in this subject area. Students need to ensure that the topic area for their dissertation is in line with the degree programme they are doing, e.g.

2. Assessment Task

The assessment for this module consists of two elements:

– A research proposal weighting 10% of the mark

– Written dissertation weighting 90% of the mark.

2.2 Dissertation (AS2), weighting 90% of the mark (LO1 – LO5)

You are requested to write a dissertation (up to 10 000 words), weighting 90% of the mark. You can choose the topic of your dissertation; however, you should discuss it with your supervisor as your supervisor needs to approve your dissertation topic.

You need to complete a cover sheet for the dissertation which contains a declaration of originality. The cover sheet is available to download on the module page on Moodle.

The dissertation must be prefaced by an abstract. This is not an introduction but a summary which outlines the plan and argument of the dissertation. It should include brief details of the methodology employed. The abstract should not be longer than 300 words. It should be included immediately after the title page and it will be examined as part of the dissertation.

A list of contents, such as the glossary, chapters, and appendices – with page references – should be included at the front of the dissertation.Diagrams, figures, tables, and illustrations should be incorporated into the text at the appropriate place, unless there is a series of them or they are continually referred to throughout the text. In this case they should be placed in appendices at the end of the work

The work of other authorities must be acknowledged. When quotations or general references are made they must be suitably referenced by using the Harvard system.

Appendices should not contain material which is not used or referred to in the text. Similarly, illustrative material should not be included unless it is relevant, informative, and referred to in the text.

Characteristics of your dissertation

You will have gained some idea of what is required in a postgraduate dissertation from the learning outcomes of the module and the assessment criteria, however, in general terms we expect an emphasis on the critical literature review and an in-depth understanding of theory and methodology. Specifically,

Problem formulation – you will be expected to be precise and rigorous about the problem formulation and the setting of objectives. Relevance and originality in the choice of topic is also important (1000 words)

Literature review you will be expected to critically review and analyse the work by leading authors relevant to your own research issue. In short, it must be critical and not overly descriptive. You also need to say how your own research fits in to the gap of current literature (3000 words)

Research Methodology – you will be expected to critically review the theoretical, empirical, and methodology literature. The theory should be comprehensively discussed and understood, and paradigms of inquiry and different methodologies should be explored. You should show awareness of the soundness of the methodology you use and its rationale. (1500 words)

Data Analysis – your dissertation should clearly meet stated objectives and indicate the extent that arguments are based on valid and reliable evidence and identified and worked within a critically analysed theoretical framework. Analysis of your results showing the contribution to knowledge you have made and acknowledgement of any weaknesses/limitations in your work (3000 words)

Conclusions/Recommendations – the evaluation of the implications in the dissertation, based upon the analysis undertaken and upon any data collected, should be of high quality and aim for originality. A description of the main lessons to be learned from the study and what future research could be carried out (1500 words)

Presentation – your dissertation should be well-structured in terms of both paragraphs and chapters. There should be attention to detail, expression should be clear, the title appropriate, and arguments coherent. Any appendices (and you are encouraged to keep these to a minimum) should be used. The same applies to references and the bibliography. Tables and diagrams should be of a high standard and make use of appropriate software

Presentation of your dissertation

Your Dissertation should be presented as follows; ALL dissertations should include the following (but they may include more):

Disclaimer Page

Abstract

Set out on a page of its own immediately after the title page. The abstract is likely to be the last section to be written. It is a short (300 words maximum.) summary of the project (not an introduction) and should indicate the nature and scope of the work, outlining the research problem, key issues, findings and your conclusion/recommendations.

Table of Contents

An outline of the whole project in list form, setting out the order of the sections, with page numbers. It is conventional to number the preliminary pages (abstract, table of contents) with lower case Roman numerals (i.e. (i), (ii), (iii) etc.) and the main text pages (starting with the first chapter) in Arabic numerals (1, 2, 3, etc.) as shown below.

Contents                                                         Page

List of Tables                                                  i

List of Figures                                                 ii

List of Abbreviations                                       iii

Acknowledgements                                        iv

List of tables and figures

You can present a list at the beginning of your dissertation/ project of the tables and figures you have included.

A table is a presentation of data in tabular form; a figure is a diagrammatic representation of data or other material. Tables and figures should be clearly and consistently numbered, either above or below the table or figure. Each table and figure should have a separate heading (caption). The reader should be able to understand what the table or figure is about from this heading / caption without referring to the text for explanations. The numbers of the tables and the figures you use in the text and in the lists at the beginning should correspond exactly

Main body of document, appropriately structured (this structure may vary depending on the nature of your dissertation.)

Bibliography / References

Appendices (these should only contain material which is genuinely supportive of the argument in the main body of the dissertation).

Do remember that clear writing makes a good impression. If your grammar is poor, sentence construction clumsy, and spelling bad, then your communication with the reader will also be affected. You will not be penalised for poor English unless it is so bad that the meaning of what you have written cannot be understood.

You are required to use the following format:

• Use A4 size paper only.
• Type 1.5 or doublespaced. (You may want to use single spacing for indented quotes, footnote materials and the bibliography).
• Use one side of paper only.
• Margins should be approximately:
  • 3 cms on left hand side of page to allow for binding.
  • At least 1 cm on the right hand side
  • 3 cms top and
• Pages should be numbered in a single sequence from the contents page onwards.
• Short quotations can run in the text within single quotation marks (double quotation marks reserved for quotations within quotations). Quotations longer than about 30 words should be set in from the side of the page (normally the indent should be more than the paragraph indent).
• Always write in complete sentences. Do not resort to note form.
• Do not use abbreviations in the text unless they are for the organisations documents etc which are commonly initialised or referred to by acronyms eg. BBC
• All abbreviations must be explained when they first appear and included in the front of the document following the contents page and the list of tables and figures.

Dissertation Structure

The final form your dissertation takes will depend on the topic and the approach you take for the presentation of the data. A general structure includes

Chapter 1 – Introduction An explanation as to what the Dissertation is all about and why it is important. The aims and objectives of the research should be clear presented.

Chapter 2 – Literature Review A critical analysis of what other researchers have said and where your topic fits in. The theoretical framework.

Chapter 3 – Research Methodology Why was this methodological approach taken, how data was collected, how it was analysed and how were ethical issues addressed.

Chapter 4 – Data Analysis. Discuss the methods used to analyse your data and present the results of your Discuss and analysis your results showing the contribution to knowledge you have made and acknowledgement of any weaknesses/limitations in your work.

Chapter 5 – Conclusions/Recommendations, the evaluation of the implications in the dissertation, based upon the analysis undertaken and upon any data collected A description of the main lessons to be learned from the study and what future research could be carried out.

Chapter 6 – References and Bibliography References are a detailed list of sources from which information has been obtained and which has been cited in the text. The bibliography is a detailed list of other sources you have used but not cited.

Appendices – Detailed data referred to but not shown elsewhere.

You may wish to elect to write a descriptive type of dissertation that looks for patterns, ideas and hypotheses. If you do the quality of the dissertation will depend on:

• How thoroughly the issues are covered.
• How closely the facts relate to the original research question.
• Whether the data collected provides valuable and new information that is a contribution to knowledge.
• Whether the research could be built upon by future writers.
• The extent to which creativity has been used in building the narrative.

Please note, this approach is not an extended essay, but evidence of critical reflection and analysis.

The two forms of dissertation outlined above are given as an indication of possible formats. It is possible that your dissertation may require a different approach or modification to the above possibilities in presentation and content. Both presentation and content should be discussed with your Dissertation Supervisor at an early stage. Remember, study at level 6 encourages innovative application of research principles to academic work.

Word Limit: The assessment should be limited to 10,000 words (+/- 10%). If you end up with more than 10,100 words or less than 9,900 words you must revise the text judiciously to deliver work within the stated limits.

Style requirements: Except for the Titles and subtitles, you are not allowed to highlight text, which will be in Arial size 11, and without indentations. The main title is highlighted in size 16, and the subtitles are highlighted in size 14. The margins should be justified, not aligned to the left. Additionally, the space between lines should be single and the space between paragraphs should be double. The work will be in Report form and not the Essay form requiring an Introduction, the main body with subtitles and a conclusion.

3. Sources

It is expected that the Reference List will contain between twenty to twenty-five sources (minimum). As a MINIMUM the Reference List should include seven refereed academic journals and five academic books.

Responsibilities of the Student

It is your responsibility to prepare and submit your dissertation by the deadline given. Failure to submit by that date will result in the dissertation being assessed as a FAIL. There will be NO EXTENSIONS allowed except in highly exceptional circumstances agreed by the Academic Department. You should also be aware that you are responsible for:

1. Submitting an initial synopsis (outline of your topic and title) by the specified date.
2. Submitting a proposed timetable of work and research by the specified date.
3. c) Building a substantial contingency into your timetable to allow for unforeseen and unexpected problems.
4. d) Undertaking the necessary research.
5. e) Ensuring that your Supervisor is kept informed of your progress.

f ) Ensuring that all progress reports, drafts etc are submitted to your Supervisor by the specified date.

1. g) Arranging for the dissertation to be presented according to the guidelines given in this guide.

In referencing the two pieces provided below, describe your position and opinion in one to two paragraphs.

Description

Imagine you have been invited to speak in front of the United States Congress, as they want your opinion on whether they should be allocating more of their global health dollars towards infectious disease management to prevent another pandemic like COVID, or towards non-communicable disease prevention, to promote global health equity and economic development. In referencing the two pieces provided below, describe your position and opinion in one to two paragraphs. https://www.who.int/news-room/detail/16-05-2018-investing-in-noncommunicable-disease-controlgenerates-major-financial-and-health-gains (web site article) https://www.un.org/en/chronicle/article/why‑no‑one‑talks‑about‑non‑communicable‑diseases

was the way we behave engrained in us before we were born? Or has it developed over time in response to our experiences?

Description

more details about the topic are under below at the files part. feel free to choose which topic you feel more comfortortable to work with. This written assignment will be based on the information given below. Nature vs Nurture? Some scientists think that people behave as they do according to genetic predispositions or even “animal instincts.” This is known as the “nature” theory of human behavior. Other scientists believe that people think and behave in certain ways because they are taught to do so. This is known as the “nurture” theory of human behavior. Fast-growing understanding of the human genome has recently made it clear that both sides are partly right. Nature endows us with inborn abilities and traits; nurture takes these genetic tendencies and molds them as we learn and mature. End of story, right? Nope. The “nature vs nurture” debate still rages on, as scientist fight over how much of who we are is shaped by genes and how much by the environment. The Nature Theory – Heredity Scientists have known for years that traits such as eye color and hair color are determined by specific genes encoded in each human cell. The Nature Theory takes things a step further to say that more abstract traits such as intelligence, personality, aggression, and sexual orientation are also encoded in an individual’s DNA. The search for “behavioral” genes is the source of constant debate. Many fear that genetic arguments might be used to excuse criminal acts or justify divorce . An April, 1998 article in LIFE Magazine, “Were You Born That Way ” by George Howe Colt, claimed that “new studies show it’s mostly in your genes.” If genetics didn’t play a part, then fraternal twins, reared under the same conditions, would be alike, regardless of differences in their genes. But, while studies show they do more closely resemble each other than do non-twin brothers and sisters, they also show these same striking similarities when reared apart – as in similar studies done with identical twins. The Nurture Theory – Environment

While not discounting that genetic tendencies may exist, supporters of the nurture theory believe they ultimately don’t matter – that our behavioral aspects originate only from the environmental factors of our upbringing. Studies on infant and child temperament have revealed the most crucial evidence for nurture theories. American psychologist John Watson, best known for his controversial experiments with a young orphan named Albert, demonstrated that the acquisition of a phobia could be explained by classical conditioning. A strong proponent of environmental learning, he said: Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I’ll guarantee to take any one at random and train him to become any type of specialist I might select…regardless of his talents, penchants, tendencies, abilities, vocations and race of his ancestors. Harvard psychologist B. F. Skinner’s early experiments produced pigeons that could dance, do figure eights, and play tennis. Today known as the father of behavioral science, he eventually went on to prove that human behavior could be conditioned in much the same way as animals. A study in New Scientist suggests that sense of humor is a learned trait, influenced by family and cultural environment, and not genetically determined. If environment didn’t play a part in determining an individual’s traits and behaviors, then identical twins should, theoretically, be exactly the same in all respects, even if reared apart. But a number of studies show that they are never exactly alike, even though they are remarkably similar in most respects. So, was the way we behave engrained in us before we were born? Or has it developed over time in response to our experiences?

Explore ways in which a selected community or communities have used social media and how it has been effective in a variety of ways.

Length: 3,500–4,500 words

Instructions

For your term paper, you may choose one of the suggested topics below, or you may develop your own topic in consultation with your tutor.

Academic writing is a specialized form of essay writing, and reviewing the expectations for academic writing will go a long way toward ensuring your success.

Your term paper should integrate the themes and concepts from the course. It must refer to course materials and course readings, but you are also expected to do further research. Use relevant journal articles and books in making your critical analysis. Make use of at least 3 to 4 course readings, and 2 to 3 external sources (that is, critical, peer-reviewed academic articles or books). You may also use other sources such as websites, news and current-affairs sources, blogs, and so on.

TOPIC:

Indigenous peoples have adopted social media platforms to great effect in their communities. Explore ways in which a selected community or communities have used social media and how it has been effective in a variety of ways. What forms of older media and traditional knowledge have been remediated by social media?

Perform a SWOT Analysis for the company and determine the relative attractiveness of the industry as a whole.

GRAND STRATEGY SELECTION

For purposes of the Module 3 SLP, you are a Strategic Management consultant. Your client is a major competitor in the Amusement Park industry and CEO of Sea World Parks and Entertainment, Incorporated. Your client has an extensive number of strengths, a solid image, an emerging market share in the industry, excellent cash flow, and a very low long-term debt-to-equity ratio. Because your client’s company is renowned in the industry, the organization has also managed to attract and retain the most talented people working in the industry. Finally, the company’s approach to marketing is second to none. While your client is clearly aware of its internal strengths, the organization is still unclear relative to whether the company should pursue a “Grow” (a more aggressive) strategy or a “Hold” (a more passive) strategy. 1. Your client has engaged you to do some research on the industry (use IBISWorld and other current publications in the library). In IBISWorld: Amusement Parks in the U.S. (713110, be sure to review the sections: “Industry Questions” and “Industry Issues” in addition to other key information and industry data. 2. Perform a SWOT Analysis for the company and determine the relative attractiveness of the industry as a whole. 3. Using the G.E./McKinsey Matrix, decide whether your client should pursue a “Grow” or a “Hold” strategy and discuss recommendations for action. 4. Finally, use the Model of Grand Strategy Clusters to recommend a grand strategy that your client should pursue. Be sure to justify your choice. SLP Assignment Expectations 1. The minimum length requirement for this Module SLP Assignment is 3 full pages (excluding Title and Reference pages), to include 2 scholarly sources. 2. Provide an APA-formatted title page. Use the APA 7 Template. 3. The 3 full pages will include an introduction, body of work with 2 scholarly sources cited to support your work, and a conclusion (that aligns with your purpose statement, summarizes each section, and then wraps up into a final thought). 4. Provide an APA7-formatted References Page (See APA 7 “References” section at https://apastyle.apa.org/style-grammar-guidelines/ ).   Listen  Privacy Policy | Contact 5. Upload your paper to the SLP Dropbox before the assignment due date. 6. Proofread your work.

Based on completing this report, what have you learnt about the relevance of evidence-based practice?

(250 words approx. L01 & L05)

Summarise key points from the entire assignment (do not simply re-iterate findings from the studies reviewed).

Summarise with the “clinical bottom line”. I.e., what is the ‘take-home message,’ about the evidence and its relevance to nursing practice?

▪ Identify how the literature reviewed collectively informed nursing practice.
▪ Based on completing this report, what have you learnt about the relevance of

evidence-based practice?

What factors help or hinder the implementation of the evidence

Application of the Evidence to Practice

(750 words approx.; L04 & L05)

Consider the evidence and its influence on decision making. Reflect on the value of the selected study for practice, and critically discuss

▪ Is the study of use in practice? ▪ If not, why?

Include the following aspects:

▪ The “fit” with other evidence, e.g., findings from systematic reviews, clinical policy, procedure, and Department of Health (DH)/ National Institute for Health and Care Excellence (NICE) guidelines.

You may also consider how /how well the evidence (and other guidelines/policy evidence) “fit” with your experience in clinical practice.

▪ How could the evidence be implemented in practice?
▪ What factors help or hinder the implementation of the evidence
▪ Would the subject/evidence from your review inform/change practice?

Deliberate on the literature addressing organisational, professional, and managerial issues influencing the use of research evidence in practice.

Other areas to consider
▪ Are there any gaps in the evidence supporting this intervention?
▪ What further research could be added to the body of evidence reviewed?.

1. • −  Patient preferences?
   • −  Healthcare Ethics?

This section should continue to demonstrate critical analysis and arguments supported with references.

Distinguish between research methodologies and methods

Evaluation

(1400 words approx. (L02, i.e. Appraisal- Distinguish between research methodologies and methods)

Critically appraise the two articles: One Qualitative and one Quantitative

You will need to reference the study (author/date) in the text at least once. You may identify the articles as study 1 and study 2 (after that, refer to the articles as “study 1 and study 2”. You must include the papers in the reference list.

Use research theory (textbooks/journal papers) with references to support your discussion of the study’s strengths, weaknesses, and limitations.

Make use of published critiquing frameworks if appropriate to help structure your appraisal. You will not be able to cover all the appraisal points in detail; you need to be selective!

You could consider the following, appraising the strengths and weaknesses across the two articles:

✓ Sampling
✓ Ethical issues
✓ Data collection
✓ Data Analysis
✓ Conclusions made in the study
✓ Internal validity
✓ External validity
✓ Authenticity/Credibility/Transferability