The coursework will be a 2500 word Individual report based on a strategic review of an
organization.
A suggested structure of the report is shown below
– Contents (not included in the word count)
– Executive summary (300 words)
An overview of the whole strategic review contained within the report
Strategic review (2200 words)
A strategic analysis of the organization (60% mark weighting):
– Environmental analysis
– Resource and competence analysis
Recommendations for future development (30% mark weighting):
– TOWS matrix and/ or Ansoff matrix to generate strategic options.
– Review two or more options against the criteria of suitability, feasibility and
acceptability.
Recommendations
References (not included in the word count)
– Appendices of supporting material (not included in the word count)
– 10% of marks are for referencing and presentation.
– Important Note: The above structure is ONLY a suggestion. There are many ways
of writing a report & you should use what suits your style best.
Coursework general guidance notes:
– You must not do any primary research. All research should be conducted using
secondary sources only.
– Diagrams and charts can be in appendices or throughout the body of the report.
This is a style issue and therefore up to you.
– “In text” referencing is part of the word count, but the references list is not.
– A content page (not included in word count) and page number are required.
– An executive summary should summarize the key points & findings in the report.
It is not a plan of what you intend to do.
– You are not required to provide critique of tools and models in this report.
– Appendices are optional and must not exceed 5 pages (10 slides.) They should
support the main body of the report.
– Tables & diagrams in the body of the report count in the word count, but not if in
the appendices.
Coursework companies
– You will investigate a company of your choice (Tesco)
– It may be possible & necessary, for some of these companies to choose one part
of the company eg. a business unit, brand or location/ geography).