Discuss some unique and innovative methods that companies use to attract candidates in the high tech industry.

Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear and use examples to reinforce your ideas.

Human resource recruiters around the country have started finding candidates in unique, innovative, and creative ways.

Research and focus your discussion on the following:

  • Discuss some unique and innovative methods that companies use to attract candidates in the high tech industry.
  • What recommendations would you suggest to your company to make recruiting more unique and innovative to attract new talent?
Does a person’s worldview impact his or her way of leadership and leadership strategies, and how it leads to different outcomes in the organization?

Does a person’s worldview impact his or her way of leadership and leadership strategies, and how it leads to different outcomes in the organization?

 

Each post must be approx. 250 words and –

(a) cite the preceding post (where applicable), 

(b) cite at least two readings from the course or program, and 

(c) conclude with an open-ended question raised by your own reflection. 

Construct and describe two new potential segments or subsegments for your company to target for this product/service for the US market.

Assignment Task Overview

 

For this assignment, you will assume the role of a marketing analyst. Your consulting firm has been hired to help with a campaign effort for the client company of your selected product/service. You will communicate your results in a professional memorandum.

There are three steps to this assignment. Review all three steps before you begin.

 

Step 1: Refer to the product/service you chose for your Value Proposition Assignment.

 

The product/service you chose for the Value Proposition Assignment in Week 2 will be the subject of this assignment.

Review any feedback you received on your Value Proposition memo. You will be writing a longer, more detailed memo about the same product/service for this assignment.

 

Step 2: Respond to each of the following questions as they relate to your product/service. Note the research and references requirement.

 

 

I. Market Segment Analysis

 

Determine and describe the current primary segment. The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company’s product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.

Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings).

Describe the primary segment in terms of the behavioral, demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers in Learning Resources.

Classify the primary segment according to one of the VALS types discussed in the Segmenting and Targeting Markets and Customers Learning Resource.

 

II. New Market Segments

 

Construct new segments. Your client company is interested in diversifying and building its target customer base for this product/service in the US market. Who is currently being underserved or overlooked? Who could be better served by being addressed directly?

Construct and describe two new potential segments or subsegments for your company to target for this product/service for the US market. Describe each new segment in terms of its behavioral, demographic, and psychographic characteristics. Give each segment an appropriate name. Follow steps 1-4 of the process described in the Selecting Target Markets Learning Resource. Begin by identifying the customer need for this product/service. Then, break the market down into subgroups. Develop profiles of target segments. Do some secondary research on your two segments. Note: You will not need to develop a full research plan or conduct primary research for this assignment.

Of the two potential segments or subsegments you have created, which of the two has greater market potential for your company to target? Why?

Classify your new segment or subsegment according to one of the VALS types discussed in the Segmenting and Targeting Markets and Customers Learning Resource.

 

III. Recommendation

 

Present the best new segment or subsegment. What is the new segment or subsegment you recommend your company target for its product/service?

Create a simple customer persona to present your new segment and illustrate that segment in a table with the following fields and information relevant to the product/service: [segment name] [representative photo] [demographic] [background] [needs] [goals] [challenges] [perceptions] [motivations] [VALS type] See customer persona example here: 3 Examples of a Customer Persona – Simplicable

Any product changes needed by this segment or subsegment? Are any product/service changes required to serve the segment you have identified? If so, what are they?

How attractive/valuable is this segment or subsegment? Based on your research, is the segment you have identified attractive enough to justify an extended marketing campaign for your company? Or, should the campaign be one of more limited duration? Why?

 

Step 3: Format your submission to comply with these requirements.

 

Communicate your case analysis results in a Microsoft Word document formatted as a professional memorandum. Your memo will be longer than a typical one-page memo. It is reasonable to expect this assignment to be about five pages in length, single-spaced.

Address your memo to Vice President of Marketing Tiffany Morrow. Assume Ms. Morrow is your boss at a fictional consulting firm called “Destiny Marketing.” The memo is from you, and your role is a marketing analyst at Destiny Marketing. This memo is regarding the company, which is your client, and the client’s product/service. Your memo will communicate to Ms. Morrow your analysis. All questions in Step 2 must be included in your memo. A memo does not have a cover page.

 

Research and References Requirement

 

All statements of fact within the memo must be supported by a credible source, and that source must be cited using APA in-text citations.

Does a minimum wage increase lead to reductions in employment, or is the overall effect on employment net positive? Do you agree or disagree with the results of the study?

Begin by locating a scholarly article regarding the effects of increases on minimum wages and discuss its findings. Does a minimum wage increase lead to reductions in employment, or is the overall effect on employment net positive? Do you agree or disagree with the results of the study? What do you think are other vital considerations that should be taken into account in the study? Discuss how conscious capitalism would approach a minimum wage increase. Provide examples to support your rationale.

How would you describe recognizing mental health as essential to physical health; And how might mental health related issues hinder physical recovery?

Discussion

Mental health disorders affect nearly 20 percent of American adults; nearly 4 percent are severely impaired and classified as having serious mental illness. (SMI) These disorders are often associated with chronic physical illnesses such as heart disease and diabetes. They also increase the risk of physical injury and death through accidents, violence, and suicide. (Stuart, 2013).

1.     How would you describe recognizing mental health as essential to physical health; And how might mental health related issues hinder physical recovery?
2.     Do you believe human interaction with mental health self-help over the internet can be personally and socially transformative? Describe the benefits and challenges of this method of connection.
3.     Reflecting on what you have learned so far in this class -How can society help people with mental health problems or prevent its development ?

Initial Post DUE Thursday 

1.     Create a thread/initial discussion post.

2.     Write at least 200 words per question.

3.     The majority of your post(s) must be original thoughts, words and ideas.

4.     Identify additional source of all information you use.

5.     Utilize APA formatting for your responses and citations.

6.     Post must be typed in the discussion message box, not attached as a document.

Reply Post(s)

1.     Post at least two replies to either peers or the professor.

2.     Write at least 100 words per reply.

3.     Identify additional source of all information you use.

4.     Utilize APA formatting for your responses and citations.

5.     Post must be typed in the discussion message box, not attached as a document.

develop a project charter to formally initiate the EHR project.

Development of Project Charter

The first and the foremost thing in any project management is development of the project charter, a document that officially starts a project and provides a reference for the future as well as a direction from start to end. A Project Charter contains objective statement of a project, describes key project goals, lists key stakeholders, and enumerates roles and responsibilities of project team members. Thus, your supervisor asked to develop a project charter to formally initiate the EHR project. The Project Charter document should comprise:

Title of the Project – EHR Implementation Phase I

Project Objective – why you want to undertake the project? What are the anticipated benefits?

Project Goals – what are you trying to accomplish?

Stakeholders – who will benefit from the project?

Project Team – Project Managers and Project Steering Committee; their roles and responsibilities.

This step of the project should comprise 3-5 APA formatted pages, excluding the Cover and Reference pages.

Your supervisor also advised you to read these articles before proceeding with this step:

A Quick Guide to project Charter. https://www.projectmanager.com/blog/project-charter

Project Charter https://www.toolshero.com/project-management/project-charter/

Project Charter: Example, Template, Definition, & Purpose [PMBOK] https://www.pmbypm.com/project-charter/

The Roe and Purpose of Project Charter https://www.thebalancecareers.com/what-is-a-project-charter-2779599

Stakeholders in EHR https://www.ehrinpractice.com/five-key-stakeholders-in-your-ehr-selection-484.html

Who are the key stakeholders during EHR implementation? https://www.healthit.gov/faq/who-are-key-stakeholders-during-electronic-health-record-ehr-implementation

How to Identify Key Stakeholders for a Healthcare IT Project https://www.healthcareis.com/blog/how-to-identify-key-stakeholders-for-a-healthcare-it-project

Sample Position Description: Project Manager, Health Information Exchange http://bok.ahima.org/doc?oid=100438#.XO7VDUxFwb4

Examples of Project Teams. https://smallbusiness.chron.com/examples-project-teams-31600.html

Good and Bad Project Managers. https://www.youtube.com/watch?v=raeKqKp4xdE

Oachs, P. K and Watters, A. L. (2020). Chapter 26: Project Management.  Health Information Management: Concepts, Principles and Practice. 6th Ed. AHIMA press.

Identify the need and consequences if it is not purchased.

Goal:

  • To assess the need for a capital budget item.
  • To investigate the information needed to prepare a budget proposal.

Content Requirements:

  1. Identify the capital budget item.
  2. Identify the need and consequences if it is not purchased.

 

  • The PowerPoint presentation is original work and logically organized. It should consist of 5 slides excluding the title and reference.
  • The PowerPoint presentation should be clear and easy to read. Speaker notes expanded upon and clarified content on the slides. Up to  10 % of plagiarism allow only.
  • The PowerPoint presentation should be formatted per APA and references should be current (published within last five years) scholarly journal articles or primary legal sources (statutes, court opinions)
  • Incorporate a minimum of 4 current (published within last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work. Journal articles and books should be referenced according to APA style (the library has a copy of the APA Manual).

For this presentation, the capital budget item is going to be the telemetry cardiac monitor continuous for patients  with SPO2 uses at hospitals.

Discuss ways you might use critical thinking in your current job or chosen career path.

Critical thinking is an important part of problem solving, decision making, and everyday life. So, what is critical thinking and why is it so important?

Assignment Steps

Prepare a 700-word memo to yourself on critical thinking including the following:

  • Explain critical thinking.
  • Provide an example from your personal experience of critical thinking applied to a business decision.
  • Discuss the importance and benefits of using critical thinking.
  • Relate the importance and benefits of critical thinking to the example provided.
  • Discuss ways you might use critical thinking in your current job or chosen career path.

Format your assignment consistent with APA guidelines.

differentiate between standards of accreditation agencies and healthcare laws that are applicable to your facility.

Instructions Part I: Create a Health Informatics Compliance survey…

Compliance survey for healthcare facilities to evaluate their compliance with standards and regulations for Health informatics. All key regulatory agencies must be included in your survey: CMS, Joint Commission, CARF, COP, HIPAA, HL-7, UMLS, ARRA, ACA.
Part II: You are the Chief Information Officer of a large hospital. You are tasked with completing the HI Compliance survey. After evaluating all of the regulatory entities listed in Part I, differentiate between standards of accreditation agencies and healthcare laws that are applicable to your facility. Then provide an explanation for each survey question.
Requirements
Part I: Your survey must have at least 10 questions that include all of the key regulatory entities (CMS, Joint Commission, CARF, COP, HIPAA, HL-7, UMLS, ARRA, ACA)
Part II: Your survey responses should be 2–3 pages in length.