What type of creative appeals does your brand use?

You are to choose a modern brand (Starbucks is the brand you will be using) and use the same brand throughout this exercise. Analyze the story that your brand is telling through its advertising, packaging and other marketing communications. After a thorough analysis, answer the following questions:
1. What type of creative appeals does your brand use? How effective are these appeals in reaching your brand’s objectives?
2. Thinking about the criteria the reading outlines on what makes a good story, how effective is your brand’s storytelling? Who are the hero and villains in your brand’s story? How does your brand factor into their relationship?
3. Try to delve into the meanings that consumers are cocreating for your brand. Analyze what consumers are saying about your brand on Facebook, Twitter, Yelp, or other social media sites. Try typing “(your brand’s name Starbucks) parody” in the Youtube search bar and watch what consumers are creating. Search your brand on Instagram and see what pictures consumers are posting. Then, answer the following question-
What new meanings are consumers bringing to the brand? Are these meanings consistent or inconsistent with the existing meaning of the brand? What do these meanings say about the difference between the brand’s identity put forth by the managers and the brand’s image in the minds of the consumers?
4. How is the brand trying to converse with its co-creating consumers? Is it successful or should it stay out of the way?

How you will assess performance and goals?

The E-BUSINESS PLAN DESIGN AND ANALYSIS includes the following:

Design and Analysis of a Web-Based E-Business Plan

1. Business Name (include a fictitious website/logo)

2. Mission Statement (create a mission statement to state the purpose of your organization)

3. Company Description (describe what your company does)

4. Product/Service Summary (describe the types of products/services you offer)

5. Competitor Analysis (both digital and physical) – include at least 2 main competitors out there, compare and contrast)

6. Marketing Strategy (Detail your 4 P’s of marketing- Product, Price, Place, Promotion)
a. What promotional tools will be used (banner ads, email marketing, SEO)

7. Website Information (URL; description of how and why you chose it)

8. Web Site Flow Diagram (include the below details- this could be a flow diagram, Powerpoint Slides, a fictitious website, or whatever visual you want to use)
a. Start with home page
b. Visually depict pages and website flow

9. Web Tools Needed for Success?  Include reasoning for ones selected

a. Paypal, Facebook, Twitter, YouTube, etc.

10. Type of Website Design (explain your selection)
a. Template or Custom Website and Why; Give Examples

11. Discuss Product / Service Offering
a. How will they be grouped on your site
b. Use examples on other websites

12. Monetization Scheme
a. How will your website make money
b. Banner ads/Email Marketing/Branding/Affiliate marketing
bi. Use all the topics we have covered to date; discuss each in detail

13. Web Hosting Information
a. How will your web site be hosted? Go Daddy or others?  Explain selection
b. What are the anticipated costs involved?

14. Partnerships / Affiliations
a. What other sites do you want to link to / who do you want to partner with?  Why?

15. Social Media
a. How will you leverage social media or crowdsourcing?

16. Search Engines
a. How will you manage your ranking on search engines?

17. Viral Marketing?  Will you use it, how?

18. How you will assess performance and goals?

19. What is your 5 year plan?

20. Bibliography (cite sources in MLA style)

21. Appendix
a. Include relevant charts, diagrams, graphs, and other graphics that you specifically referenced in your e-business plan.
b. Label each diagram in the order in which it appears in your e-business plan, such as A: (Title of Chart), B: (Title of Graph), etc.

Describe the importance of the priority concept (topic) to the health status of a patient population.

chosen topic: Pharmacological & Parental Therapies

Please review the attachment for the instructions/rubric below and follow the entirely!

***a 4-6 page (not including the title page or reference page) using APA format***

Breakdowns:

a. Introduction-

· Offer a detailed description of the purpose statement.

· Identify the priority concept (topic) from the Individual Student Comprehensive Assessment Trends: Longitudinal Performance Table drawn from one (1) of the four (4) main categories of the NCLEX-RN examination blueprint:

§ Assurance of a safe and effective care environment

§ Health promotion and maintenance of health

§ Preservation of the patient population’s psychosocial integrity

§ Preservation of the patient population’s physiological integrity

· Provide a detailed description of the relationship between the category from the NCLEX-RN examination blueprint and the priority concept (topic).

b. Importance –

· Describe the importance of the priority concept (topic) to professional practice.

· Describe the importance of the priority concept (topic) to the health status of a patient population.

· Include the potential negative effect(s) to professional practice if the priority concept (topic) is unresolved.

· Include the potential negative effect(s) to the patient population if the priority concept (topic) is unresolved.

c. Healthcare Disparities, Inequalities, and Interventions-

• Identify patient populations that may be negatively influenced by the priority concept (topic) if unresolved.

• Identify healthcare resources to support evidence-based professional practice related to the priority concept (topic).

• Summarize potential priority concept (topic) healthcare disparities and inequalities related to diverse populations.

• Propose an evidence-based solution for the priority concept (topic) related to healthcare disparities.

• Identify three (3) evidence-based practice interventions.

• Prioritize the identified evidence-based practice interventions and provide rationale.

• Discuss two (2) patient education considerations related to the priority concept (topic).

d. Legal & Ethical Considerations and Intervention Challenges-

• Identify at least one (1) ethical and one (1) legal implication for addressing the priority concept (topic) in professional practice.

• Discuss at least one (1) strategy in prevention of an ethical dilemma related to the priority concept (topic) in professional practice.

• Discuss at least one (1) strategy in prevention of legal consequences related to the priority concept (topic) in professional practice.

• Identify one (1) anticipated challenge to the success of preventing the priority concept (topic) in professional practice.

• Identify one (1) anticipated challenge to the success of resolving the priority concept (topic) in professional practice.

e. Participants and Interdisciplinary Approach –

• Identify all the parties who will be involved in the implementation of the priority concept (topic) interventions.

• Discuss the role of each member in the intervention implementation for the priority concept (topic).

• Identify a minimum of two (2) members of a discipline outside of nursing.

• Discuss the benefit of including the identified interdisciplinary members from disciplines outside nursing to promote evidence-based professional practice.

f. Quality Improvement–

• Provide at least one (1) benefit in patient outcomes from addressing the priority concept (topic) within the clinical environment.

• Provide at least one (1) benefit to the nursing profession that will result from addressing this priority concept (topic) in clinical professional practice.

• Discuss at least one (1) resource utilized to promote improved patient outcomes in the clinical environment.

• Discuss at least one (1) resource utilized to increase professional nurse knowledge promoting improved clinical professional practice.

g. Conclusion –

• Provide a thorough recap of the purpose to promote increased evidence-based professional practice knowledge related to the priority concept (topic) deficiency.

• Summarize resources identified to support improved evidence-based professional practice related to the priority concept (topic).

• Include a complete statement describing why addressing the priority concept (topic) matters for patient outcomes and evidence-based professional practice.

How would you construct a more robust study to assess the efficacy of the program?

Only tutors with Health Informatics, Information Systems, or Health Systems experience should bid for this case study Unless you are sure to deliver a better outcome.

I am working on digital health technology such as mobile applications by writing an evaluation of mobile medical applications based on FDA Mobile Medical Application Guidelines. This case study will focus on AliveCor to review its adherence to the FDA guidance. I have attached the necessary files to be used for the case study and the rubrics are also below to follow:

The Case Study

 

Review the attached case study AliveCor-Iterating-the-Business-Model-in-a-Nascent-Market-FINAL.which provides background on a cardiac monitoring platform.  In your assessment you should address the following key areas:

1. How would you evaluate the safety of the application outlined in the case study? Is this application an FDA-regulated mobile medical application?

2. How would you construct a more robust study to assess the efficacy of the program?   Provide additional commentary on the current approach and potential improvements to deployment by AliveCore. How could this platform be integrated into a healthcare system to impact behavior change?

3. Review the technology landscape.  Are there other services or platforms worth considering?  Is there an adequate evidence base to support their use? Find at least three competing technologies.

Your submission should be 4-6 pages double-spaced in APA citation format. No cover sheet is necessary. Expect 3-4  external citations from either peer-reviewed or grey literature is required. Peer-reviewed literature is preferred to grey literature.

 Please the attached files are the AliveCor files and the Rubric. Also attached is the FDA Mobile Medical Applications Guidelines link below to use for mobile apps evaluation:

a. https://www.fda.gov/medical-devices/digital-health-center-excellence/device-software-functions-including-mobile-medical-applications

b. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4091615/

C. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5748471/#:~:text=Methods%20for%20evaluating%20commercial%20health,observational%20studies%2C%20and%20efficacy%20testing.

D. https://www.ashp.org/-/media/store%20files/mobile-medical-apps.pdf

Please ensure no plagiarism and use double space and APA citation format.

 

Discuss the country’s (Mozambique) track record on economic justice and equity.

The assignment consists of a domestic and international component. This session’s Organization (Verizon Communications) and Country (Mozambique) are found in the data set. Companies and countries are talking about equality. Is it more than talk?

Research the organization (Verizon Communications) using news reports; its website/publications; and government, professional, or scholarly sources.

  • Discuss the company’s (Verizon Communications) track record on economic justice and equity. Define the measures used to assess the entity. (1 page)
  • Outline its recent investments or plans to improve economic inequity. (1/2 page)
  • Based on the firm’s (Verizon Communications) historical actions, evaluate its odds for meaningful change. (1/2 page)

Research the country (Mozambique) using news reports; global organization data/sites; and government, professional, or scholarly sources including GINI index (World Bank estimate) – Country Ranking and Time Series Comparison

  • Discuss the country’s (Mozambique) track record on economic justice and equity. Define the measures used to assess the country. (1 page)
  • Compare it to other countries in the region. (1/2 page)
  • Based on the country’s (Mozambique) value system, evaluate its odds for meaningful change in the near term. (1/2 page)

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

NOTE: Please use attached template. Thank you

What is elephantiasis?

Lymphatic, Chest, & Heart

 

This Discussion has 3 parts:

  1. Lymphatic
    • Define lymphedema.
    • What is elephantiasis?
    • Provide the differential diagnosis of mumps versus cervical adenitis.
  2. Thorax and Lungs
    • Define and provide an example of a disease/situation where this sign/symptom might be present:
      • Dyspnea
      • Orthopnea
      • Apnea
      • Paroxysmal nocturnal dyspnea
      • Tachypnea
      • Bradypnea
      • Hyperpnea
      • Kussmaul breathing
      • Periodic breathing (Cheyne-Stokes).
    • Support your answer with a previous experience you have encountered in your career.
  3. Cardiovascular System
    • Name and write the location of the five traditionally designated auscultatory areas and explain why it is heard there.
    • A pregnant patient (32 weeks’ gestation) is having difficulty with dependent edema and painful varicosities. What can you suggest to help this patient’s problem and explain rationale?

Submission Instructions:

  • Your initial post should be at least 500 words, formatted and cited in proper current APA style with support from at least 2 academic sources.
explain the significance of the term in learning the broader scope of American history.

You are responsible for 4 identification short answers. I expect you to, in a short paragraph of 100-150 words, accomplish the following: (1) identify the term, (2) define how it relates to the period, and (3) explain the significance of the term in learning the broader scope of American history.

  1. 1912 Presidential Election
  2. W.E.B Du Bois
  3. Woodrow Wilson and World War I
  4. The Red Summer
  5. The Flapper
  6. The Great Migration
  7. The New Deal
  8. The Bracero Program
Identify and discuss tools used to evaluate spirituality.

The use of spirituality in nursing practice is not new.  However, it is more studied and utilized in a more structured format in nursing.  Identify and discuss tools used to evaluate spirituality.

Please include 400 words in your initial post with two scholarly articles and 200 words in two answers

APA STYLE

REFERENCES WITHIN 5 YEARS

IN TEXT CITATIONS

Explain potential trends in the community impacting health consumer utilization patterns.

Scenario

You are the CFO of a rural hospital. During a recent review of the organization’s financial status, the hospital was deemed “at risk” for closure. Several factors contribute to the at-risk designation, including the state’s decision to opt-out of the Medicaid expansion program, the aging population which requires more expensive care, and the changes in reimbursement from Medicare. These challenges have resulted in rural facility closures across the country. As part of the strategic management team, you are charged with reviewing various facility units and making recommendations that may avoid closure. You determine that based on the profitability reports, the OB/GYN unit of the facility is underperforming in several key financial areas.

Instructions

In a written proposal to the hospital CEO, Administrator, and CMO, discuss the following:

Identify potential challenges related to the OB/GYN unit’s performance.

Explain potential trends in the community impacting health consumer utilization patterns.

Explain the potential benefits of reorganization within the unit and how reorganization could improve its financial status.

Recommend a course of action and the implications that those actions will have for patients, providers, and investors (i.e., how might closure affect the community or how might new service offerings, such as midwife services, improve profitability).

 

Rubric

-Clear and thorough identification of specific challenges related to the OB/GYN unit’s performance. Includes comprehensive descriptions of the specific challenges with multiple examples.

– Clear and thorough explanation of potential trends in the community impacting health consumer utilization patterns.

– Clear and thorough explanation of the potential benefits of reorganization within the unit and how reorganization could improve its financial status.

– Comprehensive recommendations for a course of action and the implications that those actions will have on stakeholders. Includes multiple supporting examples for each recommendation.