What kind of partners can be involved and can help promoting the Campaign?

Marketing course: Students are required to analyze and compare a touristic destination campaign vs a touristic
company campaign.
Use an example of two real campaigns to develop your assignment.
• Present the two examples you will use and the time frame of the campaigns (introduction to cover each campaign briefly)
o What are the objectives of the campaigns?
• Highlight the main differences of the two types of campaigns (you can create a table comparing differences, such as the year of the
campaigns release, goals, design, country/region that it aims to target, channels used…)
o Who is in charge of the campaign?
o What kind of partners can be involved and can help promoting the Campaign?
• Analyse the target of the campaigns.
o Define the final target, and B2B specialists also targeted in the campaign
o How are they trying to influence different target groups (B2C case: age, gender, nationalities, social class)? Describe cultural differences of
main target groups that can affect consumer behavior.
• Compare the communication strategy used
o Develop a communication SWOT analysis of the two campaigns (2 SWOT analyses should be presented)
o Analyse the campaign’s main communication elements: Consumer Insights and slogan.
o What are the main channels/activities used to promote the message? PR, events, fairs, social media, partnerships, sponsorship, CSR…
• Compare the results of both campaigns (u can create a table to compare social media results, number of views, likes, followers, etc)
• How would you improve each campaign (personal opinion)? You can also suggest improving the campaign by using an example of
any other successful campaign (its methods, techniques) to reach success.
Formalities:
o Type: Report in Microsoft Word
o Word count: 2500-3000 words.
o Cover, Table of Contents, References, and Appendix are excluded of the total word count.
o Font: Arial, size 12,5
o Text alignment: Justified
o The in-text References and the Bibliography have to be in Harvard’s citation style.

how has globalisation been affected by the covid-19 pandemic?

ECON 335 fulfills the general education requirement in Explorations in Social Sciences. The writing
assignment is designed to give you practice in applying economic concepts to real world issues as well as
to hone your argumentative and writing skills.
Grading
It accounts for 15% of the course grade. Your assignment will be graded according to the following
criteria (see detailed rubrics on page 3):
• Content: demonstrate clear understanding of the material and correctly apply relevant
economic concepts and theories to the issue(s) in question.
• Analysis: present an in-depth economic analysis; thoughts and arguments are developed
precisely and logically.
• Writing: clear and concise meaning, good transitions, free of spelling and grammatical
errors, and correct formatting and citations.
Requirement
Read the briefing articles, “Slowbalisation”, The Economist, January 26, 2019, pg. 23-26, “Goodbye
Globalisation” and “Torn Apart”, The Economist, May 16, 2020, pg.7, and pg. 59-61. The articles are
available on Canvas AssignmentsWriting Assignment.
Write a report to answer the assignment questions on page 2 in your own words.
Do not merely copy the words or directly quote the sentences in the articles or line up unrelated
answers to the assignment questions. You may use as references the articles above, the textbook, and
your lecture notes. No other print or online sources are allowed. Please include your citations and
references using APA format if you cite the articles above and/or the textbook. For guidance of APA
format, see https://libraryguides.fullerton.edu/citations/APA.
This is an individual assignment. Do not discuss with any other students/tutors about the writing
assignment. If you have questions regarding the writing assignment, please ask the instructor.
Plagiarism will result in zero and will be reported to the Student Conduct Office.
Format
The report should be two to three pages, 1.5 line-spaced, 11-point font. The report needs to be
typewritten using Microsoft Word. No handwritten papers will be accepted.
Submission
Submit an electronic copy (Microsoft Word file or PDF file) via Canvas course website
AssignmentsWriting Assignment Online Submission by the deadline.
Page 2
Assignment Questions (Total: 30 points)
Please refer to the assigned articles and apply what you have learned in Econ 335 to answer the
following questions.
Note: Please do NOT copy the questions in your report because it will result in similarity problem. Just
write down the question # and your answers to the questions in order in your report. Please also
include your full name, CWID, and your class section# on the top right of the first page in your report.
Please submit your draft on Canvas at least one day early in case any technology problem occurs on
the due date. You may submit your draft as many times as you want before the deadline. The system
will overwrite the previous version.
1. According to the briefing article “Slobalisation”, what is slowbalisation? Please refer to the eight
measures in the first two rows of Chart 1 in the article for details. What are the underlying causes of
slowbalisation mentioned in the article? (10 points)
2. According to the briefing article “Slobalisation”, how has the pattern of world trade and commerce
changed as globalization faded since 2008? According to the briefing article “Goodbye Globalisation”,
how has globalisation been affected by the covid-19 pandemic? (10 points)
3. According to the briefing article “Torn Apart”, what has been the trend for supply chains and
international commerce in recent years since 2017? Please refer to the Chart of Chain Reaction in the
article for details. How can firms/businesses adapt to the new era? (10 points)

⦁ In your own words, what is a resume?

Resumes & Interviews

This week we will discuss aspects of resumes and job interviews. Both are essential to landing future career moves. Everyone needs a great resume and polished interview skills.
Pick a few suggested ideas from below to include in your own discussion post:
⦁ In your own words, what is a resume?
⦁ Do you currently have a resume? Is it updated?
⦁ What are some best practices for professional business resumes?
⦁ Lone Star has great resources for creating and reviewing resumes. Try these or find some free LSC resources and share them with the class.
⦁ Here’s one example at the NH campus http://www.lonestar.edu/transfer-nh
Make a Resume – NH Cast Lab
Resume Writing Workshop – NH Cast Lab
⦁ Try the free Resume Builder Tool from LSC: ⦁ https://lonestar.emsicc.com/sign-up?region=Houston%20MSA⦁ &⦁ radius=
⦁ If you were interviewing someone for a job, how do you think resumes would play into your hiring decision? Keep in mind many positions have over 100 resumes submitted for a single position.
⦁ What is your own experience in a job interview? Have you been part of a job interview before?
⦁ Review ⦁ Eight of the Best Questions to Ask in an Interview and share any questions you might consider asking in your next job interview.

Research the concept of lean manufacturing. What does it mean?

Case Applications
Stirring Things Up
Summary
Starbucks understands the important role each participant in its value chain plays. Starbucks offers a selection of coffees from around the world. There are many potential challenges in “transforming” the raw material into the quality product and experience that customers expect at Starbucks. Weather, shipping and logistics, technology, political instability, could potentially impact what Starbucks is in business to do. Although those are significant operations management challenges, the most challenging issue facing Starbucks today is balancing its vision of the uniquely Starbucks’ coffee experience with the realities of selling a $4 latte.
Starbucks’ products have become an unaffordable luxury for many. As revenues and profits have fallen during the economic downturn, CEO Howard Schultz realized that “the company needed to change almost everything about how it operates.” The recession and growing competition forced Starbucks to become more streamlined.
At one of the first stores to implement the “lean” techniques, (a Japanese methodology designed by Saki-chi Toyoda), the store manager looked for ways for her employees to be more efficient with simple things like keeping items in the same place, moving drink toppings closer to where drinks are handed to customers, and altering the order of assembly. After two months under the new methods, her store experienced a 10 percent increase in transactions.
Discussion Questions
1. Starbucks’ uses a combination of production/operations technology in its retail stores. Would you describe this technology as unit, mass, or process? Explain your choice. How does its production/ operations technology approach affect the way products are produced?
2. What uncertainties does Starbucks face in its value chain? Can Starbucks manage those uncertainties? If so, how? If not, why not?
3. Go the company’s Web site, www.starbucks.com, and find the information on the company’s environmental activities from bean to cup. Select one of the steps in the chain.
Describe what environmental actions it is taking. How might these affect the way Starbucks “produces” its products?
4. Research the concept of lean manufacturing. What does it mean? What benefits does “lean” offer? How might a business-like Starbucks further utilize the concepts of being lean?

What can administrators do to help alleviate some of the stress caused by this line of work?

Read the below FBI Law Enforcement Bulletin article “Working Toward the Truth in Officer-Involved Shootings and view the video below on emotional toll first responders face:

READ: Police.Officer.stress.LEB [pdf]
Alpert G. P., Rivera J., & Lott, L. (2012, May). Working toward the truth in officer-involved shootings. FBI Law Enforcement Bulletin, 81(5), 1-7.
Parenthetical citation: (Alpert et al., 2012)

KCTV5 News (2019, June 14). HeroFund USA helps mental, emotional toll first responders face [Video]. YouTube. https://youtu.be/sFITdDCpIdg
Parenthetical citation: (KCTV5 News, 2019)

DISCUSSION:
Using key terms and concepts from the textbook reading and video, answer the following questions in a balanced way.
(Please do not hyperbolize or generalize.) (Reference should be made to all materials provided in this assignment.)

Being exposed to traumatic situations on a regular basis, especially incidents such as an officer-involved shooting or officer killed in the line-of-duty, may have negative effects on police.
What kinds of problems do officers experience because of this exposure?
What can administrators do to help alleviate some of the stress caused by this line of work?

What resources are available to manage these stresses and support the sisters while caring for their dying sister Sandra?

Instructions: Read the following case study and answer the reflective questions. Please provide rationales for your answers. Make sure to provide citations/references for your answers in APA format.

CASE STUDY: Caregiver Role Strain: Ms. Sandra A.

Sandra, a 47-year-old divorced woman, received a diagnosis of stage 3 ovarian cancer 4 years ago, for which she had a total hysterectomy, bilateral salpingo- oophorectomy, omentectomy, lymphadenectomy, and tumor debulking followed by chemotherapy, consisting of cisplatin (Platinol), paclitaxel (Taxol), and doxorubicin (Adriamycin). She did well for 2 years and then moved back to her hometown near her family and underwent three more rounds of secondline chemotherapy. She accepted a less stressful job, bought a house, renewed old friendships, and became more involved with her two sisters and their families. Sandra developed several complications, including metastasis to the lungs. Then she could no longer work, drive, or care for herself. She had been told by her oncologist that there was nothing else that could be done and that she should consider entering a hospice. She met her attorney and prepared an advance directive and completed her will. She decided to have hospice care at home and, with the help of her family, set up her first floor as a living and sleeping area. She was cared for by family members around the clock for approximately 3 days. Sandra observed that she was tiring everyone out so much that they could not really enjoy each other’s company. At this time, she contacted the Visiting Nurse Association (VNA) to seek assistance. Her plan was to try to enjoy her family and friend’s visits. After assessment, the VNA nurse prioritized her problems to include fatigue and caregiver role strain. Other potential problem areas that may need to be incorporated into the care plan include anticipatory grieving and impaired comfort.

Reflective Questions
1. What are some of the stresses on Sandra’s middle-aged sisters and their families?
2. What resources are available to manage these stresses and support the sisters while caring for their dying sister Sandra?
3. Describe Sandra’s feelings about dependency and loss of autonomy because she is unable to do her own activities of daily living any longer

Compare and contrast mitigation, preparedness, response and recovery in 2 developed versus 2 developing nations when faced with a disaster. 

Assignment Description:
Write an essay (min 1000 words not counting your Reference List). Your essays should be well-organized. DO NOT DIVIDE THE ESSAY BY SECTIONS, THE ESSAY DISCUSSION SHOULD FLOW BETWEEN PARAGRAPHS.
THIS IS AN ACADEMIC ESSAY NOT AN OPINION PIECE. Support your points with class readings and examples from case studies. Do not simply list everything there is on the readings, explain your reasoning and support it with course readings/slides/lectures.
Use a Minimum 6 sources from class, there is no maximum amount. For your core 6 sources you can only use 1 multimedia source (videos), the remaining 5 must be class provided articles. You can use more multimedia sources and even external articles to supplement (not replace) the core 6 class sources.

Assignment Specifications (Graded)
Create a doc or docx file. Times New Roman, Font Size 12, SINGLE SPACE. 1 Inch margins.
Identify the Topic you chose to answer, name, date and class in a separate title page. No abstract, index, pictures or graphs allowed. This is an essay it does not have sections. The ideas should flow from paragraph to paragraph.
No lengthy introductions, you can start your essay with a simple statement of about 50 words maximum and then go straight for the answers to the questions. No separate conclusions or closing statements allowed, these tend to be redundant.
THIS IS NOT AN OPINION ESSAY so use paraphrasing of class readings and support this paraphrasing with APA in text citations, check the APA guides provided on the folder in the course modules.
Example: Citing in text means to paraphrase and credit your sources (Brown, 2012).
NO “direct quotes”, paraphrase and reference your source in APA in text citations. All your text must be ORIGINAL.
Include reference list at the end, in APA style and alphabetical order.
Spell-check and re-read your responses, grammar and composition will be graded. Quality writing is part of your grade.

PROMPT
In this class we have looked into disaster situations affecting both developed (US, Korea, Japan, your case study?) and developing countries (India, Philippines, Myanmar, Haiti, Nepal, your case study?). Select TWO developed and TWO developing countries from class. (Total of FOUR cases from the semester)
2.a Compare and contrast mitigation, preparedness, response and recovery in 2 developed versus 2 developing nations when faced with a disaster. Based on the disasters we studied, what seem to be the differences between developed and developing cases? What are the similarities between the four cases? (700 words minimum)
2.b Is socioeconomic development the biggest challenge for disaster resilient communities? Are developed nations always safe? Identify realistic ways to help developing countries be more resilient? Having more economic resources is an obvious solution but not easy to achieve, think beyond having more money. Provide examples to support your claims. (300 words minimum)

 

What do they mean for government in the future?

Each answer should be six to eight paragraphs in length. You can go beyond the assigned readings and refer to other journal articles or books. Each essay must be: coherent (contain an introduction, text, and conclusion), documented (make specific references to course information), and critical (do not merely repeat the material). Examination papers should be single-spaced,1-inch margin on all sides, and in 12-point font.

Please cite the sources of information you use. Please use the APA style for citations (if you do not have an APA style book, you can google it. There are many free online resources).

 

CHOOSE TWO FROM THE THREE BELOW

 

The exam consists of 2 questions. Below are 3 questions, from which you choose 2.
Please do not attempt to answer more than 2 questions—I will only evaluate the first 2
questions you answer.
1. Choose three motivation theories or models you have learned from this class.
Compare and contrast them. In particular, what are the strengths and weaknesses of
each theory or model? Which one you like the most? Why? Are these three theories
or models compatible? Can they be integrated? If yes, how?
2. The political model of decision making, especially the garbage can model, depicts
decisions as being made in a chaotic, random, and sometimes unpredictable manner.
Some people argue that such a model helps explain how decisions are made in a
political world, but it does not help public managers make better decisions in such a
context. Do you agree with them? Why or why not?
3. Social media, big data, and artificial intelligence are drastically changing the society
and our lives. What do they mean for government in the future? How will then
influence the way government should be run? How will then influence the leadership
competencies a public manager should have.

What is an ERP? How does this help leaders in the global pipeline?

One tool that helps leaders and managers of organizations within the global pipeline is information systems. This discussion has you research and consider several key aspects of information systems from this perspective.
Please answer the following:
What is a SCMS? How does this help leaders in the global pipeline?
What is an ERP? How does this help leaders in the global pipeline?
Research the company, SAP. What services do they provide that help leaders and organizations within the global pipeline?
Make sure you are supporting your answers fully and that your source research is identified with citations and references.