Apple’s 1984 Ad Reflection
On January 22,1984, Apple produced one of the most famous Super Bowl ads of all time. Directed by Ridley Scott, (Blade Runner, Alien) it was one of the most expensive as well, believed to cost nearly $1 million for the 45 second ad. Watch the video above to view it. Then write a brief reflection paper by directly addressing the following questions:
- What was the primary message that Apple was trying to convey in this advertisement?
- Do you think the ad is effective in conveying the message you indicated in question one?
- How does this image of Apple differ from the Apple you see today? Be as specific as possible.
- Does this advertisement hold up today? Do you think it would still be an effective ad if it aired during the next Super Bowl? If not, what has changed? Be as specific as possible.
- This is a personal reflection, so it is more about your own perceptions than giving a correct answer out of the lesson. However, you were reminded that it is important that you address the above for questions directly to do well on this assignment.
