By creating your own sample political appeal, you will demonstrate your understanding of core theories about how individuals both process political information and respond to persuasion efforts. Your final product will show your ability to integrate various persuasion techniques (including message development, framing, use of messengers/validators, the role of narrative, etc.) and match them to a target audience to make a persuasive case or call to action.

By creating your own sample political appeal, you will demonstrate your understanding of core theories about how individuals both process political information and respond to persuasion efforts. Your final product will show your ability to integrate various persuasion techniques (including message development, framing, use of messengers/validators, the role of narrative, etc.) and match them to a target audience to make a persuasive case or call to action.