UNLV Internal Marketing Product Strategy and Branding Discussion
I?m trying to learn for my Marketing class and I?m stuck. Can you help? Please choose two of the question below:Marriott’s Innovation LabRead the article: Watch the video about Marriott International’s Innovation Lab: How effective is Marriott’s use of crowdsourcing for new product development? Branding Las VegasRead the short article links below and watch the sample TV commercials provided in them. Comment on success and criticism of “What happens in Vegas, Stays in Vegas” branding campaign. It’s Branding, Baby! (Links to an external site.) Note: Feel free to search the Internet to find out the effectiveness of the campaign and provide the links to the class..Hard Rock Caf and Service CultureWatch the video case of “Hard Rock Caf Human Resources”. How does embracing the uniqueness of their employees affect Hard Rock?s culture and internal marketing? Hard Rock Human Resource Strategy Hard Rock Cafe and Product LevelsHospitality managers need to think about the product on four levels when designing products and services (Figure 9-1). Watch the video ?Operations Management at Hard Rock Cafe” What are the core, facilitating, supporting, and augmented products of Hard Rock Cafe?
