OCU Standardization & Strategy in The Global Environment Questions

Chapter 7 Questions Describe      standardization, format wars, and how standardization can lead to a format      war. Once      standardization occurs, how does the industry benefit? During      a format war, describe how competition occurs and how a price war can take      shape. Define      first and second movers. How do these two entities interact within and      industry, and who learns what as the industry takes shape? Chapter 8 Questions Why      do companies go global? Once a company has decided to go global what entry      modes could the company leverage to break into the global market? What      additional benefits from economies of scale does a company receive from      going global? Describe      the main strategies available to an organization going global. Describe      why each strategy may be chosen. What      are the advantages and disadvantages of the different entry modes a      company can use to break into the global market?