Marketing Research Chapter Analysis Review Questions

Reading Assignment 2  Chapter 3 1. What is a research problem? Why is it important to develop the full range of possible research problems? 2. How does the research proposal differ from the research request agreement?Chapter 4 1. What are the basic uses for exploratory research? 2. Describe four types of exploratory research. 3. Look at the MSUB Library’s Research guide on How to Write a Literature Review. What is a literature review? What are the do’s and don’ts?Chapter 5 1. Define the difference between primary and secondary data. 2. Provide an example of primary and secondary data. 3. What are the main advantages and disadvantages of secondary data? Do these apply equally to internal and external secondary data?Chapter 6 1. What are the four Vs of big data? 2. In terms of marketplace sources of ?big data,? what is social data? Mobile data? Omni-channel transactional data? 3. What are the main differences between descriptive, predictive, and prescriptive analyses?Chapter 7 1. Give three examples of reliable sources of secondary data. 2. What is single-source data?BONUS: Take a look at all of the available research guides from the library. Share three (3) insights from one you find interesting.