Bethel University Principles Of Managerial Accounting Case Study

1200 words total. 3 APA cited reference and reference list. No plagiarism!1. Case SummaryYour boss read a recent magazine article about income statements, but he was unclear about the differences between a traditional income statement and a contribution margin income statement. Explain the difference by: a) presenting a sample format for each statement, b) describing the focus of each statement, and c) discussing how and by whom each statement is used.2. Case AnalysisLowman Inc. sells a product sales price of $25 per unit, variable costs of $10 per unit, and total fixed costs of $100,000. Lowman is looking into implementing an aggressive advertising campaign that will cost $45,000.By what amount do sales dollars need to at least increase by in order for the company’s overall profits to not decrease by having the advertising campaign?3. Discuss in detail any factor that influences capital investment decisions?