AU The Impact of Culture on Global Marketing Discussions

1. Culture plays a significant role in international marketing and  trade. Based on your readings in Chapters 3 and 4 this week, summarize  how cultural dynamics impact the global environment in relation to  international trade. Identify at least one specific example that  demonstrates this impact, and describe it in detail. 2. Trade barriers have a significant impact on international marketing.  Based on your readings in Chapter 2, define the role of trade barriers  in the international marketplace and explain how trade barriers can lead  to either success or failure. Then, provide an example of a specific  trade barrier, and explain its importance to the success or failure of a  product or service in that particular region. Textbook:  Cateora, P. (2016). International marketing (17th ed.). Retrieved from