BUS 343 Ashford University International Advertising Discussion

1.It is essential to conduct research before expanding into a new geographic region. For this discussion, select a company and product, and research its global marketing strategy in various trade journals (e.g., Wall Street Journal, Fortune, Businessweek, etc.). Briefly summarize your research from at least two trade journals. Then, recommend one geographic location into which you think it should expand,justifying your recommendation with your research.2. In your readings this week, you examined a variety of geographic regions. For this discussion, use bubbl.us (Links to an external site.) to create two concept maps that classify the characteristics of two of the following geographic regions, including any specific aspects that should be considered before expanding into each region (e.g., religious, economic, political, cultural, social, etc.). Refer to Chapters 9, 10, and 11 of your textbook to complete this discussion. Geographic Regions (select two):North AmericaCentral AmericaSouth AmericaEuropeAfricaThe Middle East