Grantham University Campaign Story Business Discussion

Your Campaign StoryDuring this course, you will develop a campaign proposal to market a new product or service. In Assignment 1, you will write a brief proposal for the campaign. In Assignment 2, you will develop a slide deck to present the campaign proposal.This week’s discussion helps you prepare by selecting your company, indicating your new product or service idea, and exploring some ideas for the brand story. Follow the directions below to get started: