MEC Omantel Company Case Study Report and Analysis Essay
Section A: Strategic AnalysisCollect information and structure this into an explanation and analysis of the organisational and issue contexts of the campaign or risk communication programme, the organisation/s who are running the campaign/communications and any relevant social, political, cultural or public opinion contexts that you can argue are relevant.From the publicly available documents and online materials you have collected present your analysis of the objectives of the campaign/communications, its strategic approach and the key tactical communication channels that it has used. You should also evaluate from the documentary evidence the target audiences for this campaign/programme.Section B: Proposed evaluation methodsPropose what information and data you would collect, and how you would analyse it, to conduct a full practice-oriented evaluation of the success, or otherwise, of this campaign/programme. (Note: You are not conducting a full evaluation or collecting any data: your main focus is on proposing the design and method of evaluation.)Section C: Critical reflectionNominate and utilise one or two theoretical frameworks for the academic study of public relations to critically evaluate the social and cultural dimensions of this campaign/programme. In this section critically assess both the campaign and the utility of your chosen theoretical approaches.A (non-exhaustive) list of suitable examples you could use:-Rhetorical models of PR/discursive functions of PR-Issue framing-Habermas/The Public Sphere/Strategic-communicative action/deliberative politics-Dialogic theories of PR/co-creational-Propaganda/Political Economy-Persuasion (efficacy and/or ethics)-Mixed-motives/Contingency-Stakeholder theories/Relationships management-Lobbying and pluralism/Neopluralism or the public interest-Information subsidies-Cultural Intermediaries-Becks risk societyIssues Management-Hegemonic power use of or resistance to The company will be focusing on these points, Read them carefully:”Stay Safe” campaign to raise awareness about potential risks of electronic devices and provide guidelines to minimize them.”Think Before You Click” campaign to promote safe internet usage and personal information protection.Awareness programs and seminars to educate customers about potential risks of social media usage and how to protect their personal information.”Cyberbullying” campaign to create awareness about cyberbullying and provide resources and tools for parents and children to prevent it.”Women Empowerment” campaign to empower women in Oman and promote gender equality.Omantel’s campaigns show commitment to creating a safer and more informed society in Oman through risk communication and social change.
